Natural Beauty Products, Pure & Organic Cosmetics 100% PURE – 100% PURE Shops Australia, Germany, USA, Canada

100% PURE – Natural Beauty Products, Pure & Organic Cosmetics 100% PURE

100% PURE™ isn’t just our name.

Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important.

We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

100% PURE – An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing


Guaranteed PURE

All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients

Naturally Pigmented

We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes

Completely Cruelty-Free

Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free

Ingredient Sourcing

We go through a painstaking process to make sure each ingredient sourced is never animal sourced


  • FACE 100% PURE
  • Primer 100% PURE
  • Foundation 100% PURE
  • Concealer 100% PURE
  • Bronzers & Highlighters 100% PURE
  • Blush 100% PURE
  • EYE 100% PURE
  • Eyeshadow 100% PURE
  • Eye Liner 100% PURE
  • Mascara 100% PURE
  • Brow 100% PURE
  • LIP 100% PURE
  • Lipsticks 100% PURE
  • Liquid Lipstick 100% PURE
  • Lip Gloss 100% PURE
  • Tints & Balms 100% PURE
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CATEGORY Skin Care 100% PURE

  • Cleanser 100% PURE
  • Toner 100% PURE
  • Scrubs & Masks 100% PURE
  • Serum 100% PURE
  • Face Oils 100% PURE
  • Moisturizer 100% PURE
  • Eye Cream 100% PURE
  • SPF

CONCERN Skin Care 100% PURE

  • Acne 100% PURE
  • Anti-Aging 100% PURE
  • Brightening 100% PURE
  • Sensitive Skin 100% PURE
  • Dry Skin 100% PURE
  • Combination Skin 100% PURE
  • Oily Skin 100% PURE
  • Enlarged Pores 100% PURE


  • HAIR Shampoo 100% PURE
  • Conditioner 100% PURE
  • Treatments 100% PURE
  • Hand Lotion 100% PURE
  • Hand Sanitizer & Wash 100% PURE
  • Body Wash 100% PURE
  • Body Scrubs 100% PURE
  • Bath Treatments 100% PURE
  • Body Cream 100% PURE
  • SPF 100% PURE
  • Essential Oils

Best Selling Natural Makeup & Skin Care Products

100% PURE™ Best Selling Makeup & Beauty Products. Jam-packed with naturally occurring antioxidants, 100% PURE™ best selling face makeup and beauty products can help improve the look and feel of your skin while working to fight against premature aging. Our products are free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens for clean, fresh and nourished skin, hair and body care you can trust.

Best Selling Makeup

From primer to fruit pigmented® lipstick and blushes, 100% PURE™ proudly offers the best selling makeup solutions for clean, fresh and natural looking skin. Our silicone-free Luminous and Mattifying Primers set the stage for flawless, long lasting makeup application. Infused with soothing aloe, shea and vitamin E, our hydrating BB Cream gives you a light yet buildable coverage option without drying out your skin. Accentuate your natural features with fruit dyed blush, highlighter and eye shadow palettes in skin-complementing shades. Show off your lashes with fruit dyed mascaras and liquid eye liners. Then, set your look and stamp out excess oil with the soft, poreless finish of our Bamboo Blur Powder.

Best Selling Beauty Products

Best selling makeup isn’t the only thing our customers are loving. 100% PURE™ also has a large selection of best selling skin, hair and body products for you to fall in love with. Find the cruelty-free body lotions, dark spot removers, hair care products and more here.

Skin Care

For skin care you can feel good about, look no further than our line of best selling eye masks, PM serums, restorative night balms, dark spot removers and skin creams. Our natural skincare products are made with hydrating and nourishing anti-inflammatory and antioxidant ingredients like tea tree oil to help refresh your skin, lessen the appearance of wrinkles and fight breakouts and clogged pores. Whether you have oily, dry or combination skin, 100% PURE™ has a natural skin care product to help give you the best skin possible.

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Whether you’re looking to stimulate hair growth, add volume or deeply moisturize your hair, you’ll find what you’re looking for at 100% PURE™. Our Grow More Shampoo and Conditioner help minimize shedding and stimulate hair growth while cleansing and clarifying your scalp. Kelp & Mint Volumizing Shampoo and Conditioner work to add volume to your hair, while Honey & Virgin Coconut Conditioner restores softness and moisture.


Nourish your body with decadent vanilla and coconut body butter packed with the anti-aging vitamins your skin craves to stay hydrated and youthful. You’ll notice the difference fresh ingredients like vitamin C, green coffee, soothing cocoa and avocado and hydrating aloe have on your skin in these best selling body lotions.

Roll your stress away with nourishing Aromatherapy Oil. This aromatherapeutic blend of peppermint, eucalyptus and spearmint is designed to refresh the senses anywhere you are.

100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to natural skincare products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ natural makeup products can make in your beauty routine.

Fruit Pigmented® Natural Face Makeup

Achieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our natural cleansers, toners, and natural face moisturizers will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a natural sunscreen before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent natural face masks!


Known as the “unsung hero” of the makeup world, face primer is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application.

Tinted Moisturizer

Days where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted.


What if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our perfect foundation finder quiz to find out!


Don’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more.

Bronzers, Blushes, Highlighters & Luminizers

Accentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products!

100% PURE™ has everything you need for a fresh face free from harmful chemicals, artificial dyes, and toxic ingredients. With our collection of ultra-hydrating face primers, natural face moisturizers, protective natural sunscreens, and Fruit Pigmented® face makeup, you’ll get the essential vitamins and ethically sourced minerals aimed at helping your delicate skin feel as healthy as it looks. Before applying your natural makeup or when the day is done, let one of our incredible natural face masks clear the dead skin and debris away for a truly clean and fresh face!

The Benefits of Using a Face Primer

If you don’t currently use a face primer, you’re seriously missing out. Not only does a good face primer deliver beneficial antioxidants to your skin, but it also has the ability to create a smooth surface for flawless makeup application that lasts. You heard that right. Primer can actually make your makeup look better and last longer while treating your skin to the TLC it deserves. Can we get a round of applause for face primer?!

Choosing The Best Natural Face Primer For Your Skin

A must-have for any beauty routine, our face primers are made to be silicone, vegan and cruelty-free options for your clean beauty routine. But how do you know which face primer is right for you? Well for starters, the best face primers will set any natural foundation application up for success by prepping your skin with a smooth, moisturized, hydrated surface. What you need your primer to do next will help decide which type is right for you.

Mattifying Primer

While 100% PURE™ mattifying natural face primer works for all skin types, those with oily and acne-prone skin will find the silky smooth, pore-blurring, long-lasting matte finish it delivers best compliments their skin. Thanks to an infusion of anti-aging, collagen-boosting seaweed collagen, purifying eucalyptus, and hydrating aloe, this mattifying primer can help promote plump skin and noticeably minimized lines.

Luminous Primer

Achieving that healthy glow has never been easier than with 100% PURE™ Luminous Primer. Made with ethically sourced mica and the anti-aging benefits of red wine resveratrol, this luminous natural face primer gives your skin the youthful glow you want while delivering nutrient-rich ingredients to promote collagen production and protect from free radicals in the environment. This natural face primer is recommended for all skin types and is, without a doubt, the secret weapon you’ll wish you had all along.

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage liquid Healthy Foundation infused with anti-aging superfruits, or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you’re looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.

100% PURE® foundations incorporate skincare benefits. Now, that’s what we call “high-performance foundation makeup”!

Cake is great, but when it comes to talking about your natural makeup, it shouldn’t be anywhere in the conversation. That’s why we’ve made it our mission at 100% PURE™ to provide the face makeup and natural skin care products that accentuate your natural beauty while lessening the appearance of blemishes, dark circles or age spots. From natural cleansers to keep your skin clean and healthy to the Fruit Pigmented® concealers that won’t cling, we’re obsessed with helping you achieve the flawless looking skin you deserve, without the toxic ingredients or cakey appearance you don’t.

Choosing the Right Concealer

Concealers are the easy way to cover up pesky pimples, age spots, and even tattoos! Natural concealers not only give you the coverage you want, but the added benefit of nourishing ingredients sourced from Mother Earth herself. When shopping for a new concealer, it’s important to know that not all concealers are created equal, and the concealer you need may be different than the one your mother, sister or girlfriend find the most benefit from.

Fruit Pigmented® 2nd Skin Concealer

For an anti-aging concealer that will soften your skin while neutralizing acne-causing bacteria, look no further than our Fruit Pigmented® 2nd Skin Concealer. This medium to full coverage matte finish concealer comes in seven shades, each dripping with hydration from nutrient-rich olive squalane, rice starch and rosemary. You’ll love how buildable and blendable this concealer is, and the luxuriously soft and smooth appearance you’ll achieve with it. For best results, gently dot the concealer onto the concerned area. Feel free to take this concealer for a trip to your cheeks or nose to see how great it highlights and contours!

2nd Skin Corrector

Our line of ultra blendable 2nd Skin Correctors help reduce discoloration and dark circles while brightening your complexion. Available in three colors of green, yellow and peach, each color is specially formulated to help different skin. The matcha green tea corrector helps reduce redness, while the yellow corrector aims to reduce blue and purple hues while lightening dark circles under the eyes. Illuminating peach helps brighten dark circles and dull skin for a natural looking glow and an even complexion you’ll notice. This corrector works best when applied to the eyes, chin, forehead or trouble spots before your natural foundation application.

Fruit Pigmented® Long Last Super Fruit Concealer

If you need an all day, full coverage concealer ready to take on water, sweat and oil look no further than the Fruit Pigmented® Long Last Super Fruit Concealer. This creamy, blendable concealer will conceal your blemishes while supplying your skin with the hydration, antioxidants and nutrients it craves. Each luscious shade is formulated from key ingredients like rosehip oil, goldenseal and shea butter for ultra moisturized, supple skin. Green coffee antioxidants will help protect your skin from free radical damage while promoting circulation to help depuff inflamed areas. To apply, simply dot the concerned area with the concealer. Then plat and blend using fingertips or a concealer brush.

Want a natural, healthy looking skin tone all year round without having to even venture outside? Well, our natural bronzer makes this perfectly simple and it won’t break the bank, either. It’ll be our little secret! A beach-worthy look should start with one of our awesome, natural fruit pigmented® products. Your skin will thank you for taking such good care of it! Our natural bronzer is made with only the finest ingredients. Once you’ve tried it, we’re sure you won’t be going back to any inferior options.

Perhaps you’re wanting a more sheer, shimmery effect and are interested in our Fruit Pigmented® Luminizer? The goal of great highlighter makeup is to give you a wonderfully healthy, glowing look that lasts. If applied correctly, it’ll be a subtle change but one that’s sure to attract admiring looks and compliments everywhere you go. If you’re a discerning consumer who values quality ingredients and ethical practices, then we’re sure you’ll be thrilled with our large selection. Our natural highlighter puts other products to shame! If you have a look at the label you won’t find a long list of nasty chemicals and harmful toxins, but rather a list of high quality, natural ingredients that look, smell and feel great on your skin. We don’t think anything made in a lab with a name you can’t pronounce should be the focal point of any makeup, when there’s so much to choose from in nature around us.

Whatever color palette you’re after to suit your skin tone, you’ll be able to find something to suit your requirements here. Whether you want a deeply sun kissed look with reflective, golden pigments, or a subtle, luminescent highlighting glow to make your face sparkle and shine, the choice is yours. Oh, and all our options are cruelty-free, of course.

100% PURE™ Natural Blush Makeup

Accentuate your features with a healthy glow that lasts with fruit pigmented® blushes, luminizers and lip & cheek tints. This doesn’t have to come at the expense of the animals that often suffer to bring you the latest cosmetics. All of our blushes are cruelty-free so you can look and feel fabulous without worry. Only the finest, freshest ingredients are featured in our products, from refreshing fruits to luxurious cocoa. Whatever your preference or skin tone, we’ve also got the perfect blush palette for you.

Fruit Pigmented® Natural Blush Makeup

Give your skin the nourishing and anti-aging properties it craves to keep your skin looking healthy with fruit pigmented® blush. Made with rich cocoa butter and a combination of anti-aging and antioxidant fruits like pomegranate, cherry, goji berries and cranberry, our natural blush works to protect your skin from harmful rays, combat signs of aging and lessen the look of wrinkles all while adding a healthy pop of color to your flawless face makeup. Choose from several neutral and bright colors to find the perfect shade for your complexion.


Get up and glow with cruelty-free fruit pigmented luminizers made from skin-softening butters, super fruit pigments and minerals. Fruit Pigmented® Luminizer highlights your features with the soft touch of collagen-boosting goji berry pigments, chamomile, cocoa, avocado and rosehip seed oil.

For a highlighter that really rocks try 100% PURE™ Gemmed Luminizer made with light-reflecting gemstones like opal, pyrite and moonstone. Antioxidant rich fruit pigments help soften the look and feel of your skin while luminous minerals give your features a natural looking glow. Complete your look with face and eye makeup to complement your natural features.

Lip & Cheek Tints

Fruit Pigmented® Cream Blush & Lip Tint is the muli-tasking blush makeup product you’ve been looking for. Shea and cocoa butters work to soften your skin while vibrant fruit pigments like blackberry, pomegranate, cranberry, cherry and raspberry work overtime to help fight sun damage, wrinkles and add sumptuous color to your cheeks and lips. The semi-sheer Cherry Lip & Cheek Stain is a buildable stain made from beet, blueberry, pomegranate and green tea antioxidants for long lasting, flush looking lips.

Blush, Highlighter & Eye Palettes

100% PURE™ blush makeup palettes are the natural and cruelty-free solution to add a little shimmer to your routine. Each palette comes with a blush, highlighter and 3 eye shadows sourced from antioxidant rich fruits, vegetables and tea to help you achieve the look you want with the natural ingredients you love. Enjoy warm metallics and neutral beige, taupe and rosy nude tones to complement your natural skin color. Don’t forget to use our makeup brushes for a complete cruelty-free makeup routine.

Our wide range of natural gift sets offer something for everyone. Whatever look you’re going for, we’ve got an impressive range of tasteful, stylish and healthy options to choose from.

Artfully applied eye shadow, blush and luminizer can elevate your look to the next level. Whichever natural makeup palette you desire, we know you’ll find something to suit your tastes here. The face is a particularly sensitive area of the body, and if you’re not careful with the products you choose, then the chemicals may cause damage. The innovative color combinations in our PURE palettes can be used for any situation, for a versatile, high quality product that will quickly become a cornerstone of your beauty regimen!

If you’re after only the finest natural makeup, skin care and bath and body products, why not check out our gift sets below? Our formulas are made with natural, nourishing ingredients packed with antioxidants and vitamins. And our popular eye shadow palettes feature pigments of fruits, seeds, flowers and vegetables.

Palettes and gift sets are a great way to try our products at a great price. With a generous return policy (not that we think you’ll need it!) it’s the perfect time to stock up on amazing 100% PURE® makeup and more!

Show off those gorgeous eyes without irritating chemicals, artificial colors or toxic ingredients getting in the way with natural eye makeup from 100% PURE™. From marvelous natural mascaras to long lasting liners and naturally pigmented eyeshadows, our selection of fruit dyed natural makeup will give you the natural or dramatic looks you want without any of the toxic dyes your sensitive eyes deserve to live without. 100% PURE™ makeup, natural skin care and self care products are the chemical and cruelty-free options your skin will thank you for.


As part of our commitment to provide you with the best natural products you can get, you’ll find our fruit pigmented eyeshadow and face makeup are made up of only the best nutrient-dense ingredients, from antioxidant rich green and black teas, avocado, vitamin E, and a variety of fruits in nourishing blends only Mother Nature can provide. Browse our gorgeous selection of perfectly pressed eyeshadows in colors ranging from light vanille to dark cacao and every hue in between. Or, accentuate those bright, beautiful eyes and cheeks with a palette to enhance your natural complexion.

Eye Liner

For clean, natural eyeliner even the movie stars are wearing, look no further than an eye liner from 100% PURE™. Available in a range of colors from black, pewter, white, dark cacao and royal blue, our creamy liners are the long-lasting eyeliner that glides easily onto your lids for controlled application. You’ll love that it’s made from moisture-rich ingredients of jojoba oil, chamomile butter and mango seed oil just as much as the velvety smooth, flake-free application you’ll get every time you put it on. Named Allure’s 2018 finalist for Best Clean Beauty Eyeliner and seen multiple times on the red carpet, our long last liquid eyeliner is the richly pigmented, smudge-proof and water-resistant liner you can rely on for gorgeous all day wear.

Brow Filler

If thick, even and natural looking brows is what you’re after, then our natural eyebrow makeup is what you need. As a Cosmetic Executive Women Beauty Awards finalist, our Green Tea Fiber Brow Builder is the lightweight eyebrow gel to easily sculpt and define your brows for a full, polished look. Your brows will grow stronger with each application thanks to strengthening vitamin E and pro vitamin B5, while natural green tea leaf fibers help add volume for truly beautiful brows. Promote healthy hair growth with the biotin and pro vitamin B5 found in our Long Last Brows natural brow gel.


Give your lashes the pick me up they deserve with a Fruit Pigmented® mascara from 100% PURE™. As a 2018 CertClean Clean Beauty Awards Mascara finalist, our Fruit Pigmented® Ultra Lengthening Mascara comes in a variety of gorgeous colors for a flawless clump, smudge and flake-free application every time. You’ll love that each luscious lash is coated with conditioning vitamins and proteins while pigments from berries, cocoa and black tea deliver die-for colors make your eyes truly pop. Lashes in need of a volume boost will find the Maracuja Mascara to pleasantly exceed expectations, thanks to our specially formulated blend of maracuja oil, conditioning vitamins and tea, cocoa and coffee pigments.

With natural makeup from 100% PURE™ you’ll never compromise your skin’s health while accentuating your natural, gorgeous features. From our award winning, vitamin-rich eye makeup to our stunning natural mascara and eyebrow makeup, our selection of cruelty-free fruit dyed natural makeup is ripe for the picking.

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What Makes Our Pigmented Eyeshadow Different?

Did you know that while more than 1,300 chemicals are banned from cosmetics in Europe, only 11 are banned in the United States? Yep, you read that right. When conventional beauty products use chemicals like formaldehyde, carbon black, benzalkonium chloride and ethanolamine compounds (just to name a few), it not only leaves the wearer at risk for dry, irritated eyes and skin, but possible serious long-term health conditions like organ system toxicity and even cancer. We’ll pass.

At 100% PURE™, we’re committed to providing our customers with the naturally pigmented eyeshadow and beauty products that benefit your skin while accentuating your features. Made from ingredients like antioxidant rich black and green teas, avocado, resveratrol, vitamin E, cocoa butter and a variety of fruits for gorgeous color only mother nature can provide. Our nutrient-dense pigmented eyeshadow delivers a look that’s as beautiful as it is clean. What’s more, all of our natural makeup products are cruelty-free and ethically sourced.

Fruit Pigmented® Eyeshadow Products

Find the perfect pigmented eyeshadows and palettes in one place when you shop at 100% PURE™. Choose from a gorgeous selection of perfectly pressed eyeshadows from light vanille to dark cacao and every hue in between. Accentuate the eyes and cheeks with a face palette containing a highlighter, blush and three eye shadows!

Your Clean Beauty Routine Starts Here

When you adopt a clean beauty routine, you’re not only giving your skin the non-toxic products it needs to thrive, but minimizing the demand for cruel, unethical and downright dangerous beauty products.

We carry absolutely everything you need for a clean beauty routine, including a natural skin care finder tool tailored to finding the perfect beauty products to fit your needs. Is dry, sensitive, or acne prone skin an issue? We can help! Is it time to add anti-aging products to your beauty regimen? We can help with that, too! From our Fruit Pigmented® eyeshadow and makeup to the hair & body and skincare, 100% PURE™ is your one stop shop for all things clean beauty.

Accentuate your beautiful eye shape with a natural eyeliner from 100% PURE™. Made with nourishing jojoba oil, chamomile butter and mango seed oil, our natural eyeliner won’t do you wrong like many conventional eyeliners. As a matter of fact, none of our natural skin care products or natural makeup will!

Here, you’ll get nothing but the best eye makeup, like natural liners, Fruit Pigmented® Eyeshadows, and ultra-hydrating eye creams to really make them pop.

The Scary Truth About Conventional Eyeliner

If you’re new to the clean beauty scene, you’ve probably taken note of the fact that so many beauty products on the market might make you look good, but aren’t actually all that great for you. Take conventional eyeliner for example. Not only are many riddled with harmful ingredients like formaldehyde, parabens, butylated hydroxyanisole (BHA) and carbon black (you know, like ink toner?), just to name a few. Not only do these potent ingredients dry out your eyes and skin, they can actually cause you harm! We won’t do you like that

Choose a Natural Eyeliner

Eyeliner is an extremely versatile tool to change up your look any day of the week, and with different colors to choose from, anyone with any eye color can find a flattering color to make their eyes really pop. So whether you’re a cat-eye queen or smudge-proof princess, we’ve got the natural eyeliner you need to achieve the looks you want, without the drying, irritating and downright yucky ingredients you don’t.

Here, you’ll find delectably dark shades of liquid eyeliner pigmented not with ink toner (I mean, really?) but with micronized black tea leaves for deep, dramatic color. Our long-lasting, smudge-proof and water-resistant Long Last Liquid Natural Eye Liner is the answer to your mid-day workout, caught in a rainstorm prayers, leaving you high and dry in the best way possible. Plus, with hydrating aloe and nourishing cocoa butter, how can you go wrong?

If liquid liner isn’t your forte, don’t fret! Our Creamy Long Last Liner is what dreams are made of (if dreams are made of ultra-moisturizing jojoba and mango seed oils, that is). This long lasting liner glides on easy to define your eyes with a flake-free application. Choose from classic black, a rich, dark cocoa, gorgeous royal blue, gleaming pewter and white for big, bright eyes.

Natural Mascara – Fruit Pigmented 100% PURE

As a 2018 CertClean Clean Beauty Awards Mascara finalist, our Fruit Pigmented® Ultra Lengthening Mascara gives your lashes the glow up they deserve without any irritating dyes or drying additives you don’t. Our natural makeup and natural skincare products won’t do you dirty like conventional products will.

With our face makeup, eye makeup, and eyebrow makeup, you’ll get nothing but the best natural, nutrient-rich ingredients designed to replenish your skin and delicate lashes with the nutrients they need to stay strong and look great with every wear. Don’t forget to start and end your day strong with the depuffing, anti-aging power of our eye creams for even more gorgeous eyes.

The Truth About Conventional Mascara

Mascara has the power to add thickness, length, and enhanced color to your lashes for eye-catching definition, but at what cost? You see, conventional mascaras can actually do more harm than good, drying out your lashes and flaking off into your eyes for dry, irritated, and red eyes you’re much better off without. In fact, many conventional mascaras are made with unethically sourced mica, parabens, preservatives, and Teflon (fun fact: Teflon doesn’t belong on your delicate lashes!). And that’s not even the worst of it! Many conventional mascara ingredients also include carbon black (you know, like the ink toner you put in your printer), paraffins, coal tar dyes, formaldehyde, aluminum powder ..should we keep going?

Why 100% PURE™ Natural Mascaras Are Different

Well for starters, we won’t compromise your health to save a buck. Unlike conventional beauty products, 100% PURE™ natural mascaras and beauty products are always cruelty-free and contain ethically-sourced ingredients. You can rest assured that the products you get from us aren’t tested on animals and don’t contain ingredients mined by illegal child labor overseas.

What’s more, our mascaras come in a variety of gorgeous colors for a flawless smudge, clump, smudge, and flake-free application. You’ll love that each and every one of your luscious lashes is coated with ultra-conditioning proteins and vitamins, while cocoa, black tea, and berry pigments give your eyes the color-rich they need to really pop, and always free from irritating chemicals or preservatives.

If your lashes are begging for a boost of volume, the Maracuja Mascara will pleasantly exceed your expectations. This specially formulated blend of maracuja oil, restorative vitamins, antioxidant-rich pigments from black tea, cocoa, and coffee create the dark and dreamy natural mascara colors you’ll want all to yourself.

Natural Eyebrow Makeup 100 Percent Pure – 100% PURE

There’s no denying that great eyebrows are a focal point of modern beauty trends, and who doesn’t want to be trendy? Whether you need to make up for years of overplucking or simply want to create the look of a bolder, fuller brow, 100% PURE™ has the natural eyebrow makeup you need free from the artificial dyes or toxic ingredients you don’t.

Your clean beauty routine shouldn’t end there, though! 100% PURE™ is your premier destination for the pure and natural makeup your skin craves. From eye makeup like pigmented eyeshadows to award winning natural mascaras, our natural brow and face makeup will give you the healthy looking skin you deserve–with the gorgeous brows to match.

Fruit Pigmented® Natural Eyebrow Makeup

Inspire eyebrow envy when you utilize the strengthening, volumizing power of 100% PURE™ Green Tea Fiber Brow Builder. This Cosmetic Executive Women Beauty Awards finalist is a lightweight eyebrow makeup gel specially formulated with nourishing maracuja oil, pro vitamin B5, vitamin E, conditioning seaweed and antioxidant-rich green tea to effortlessly elevate your look. You’ll love that this eyebrow makeup is pigmented with cocoa and coffee beans to give you the full, healthy looking brows you’ll love to show off.

Application is easy thanks to the built-in spoolie brush, allowing you to effortlessly comb, shape and apply color to your brow. For best results, start by combing your brow hairs up towards the forehead, coating each strand. Follow up by gently brushing towards the tail of the brow for a smooth, sculpted finish. This natural eyebrow makeup is available in brown or black.

Shape, fill and perfect your brows while promoting hair growth with the Long Last Brows gel eyebrow makeup from 100% PURE™. Gorgeous taupes, browns and blondes are achieved through the use of cocoa and black teas, while conditioning biotin and pro vitamin B5 help encourage healthier, fuller brows. For best results, apply this gel eyebrow makeup with an eyebrow brush. Follow up with a precision angled brush tip to shape and fill, then comb hair into place with a small spoolie brush.

100% PURE™ natural eyebrow makeup gels are the vegan, gluten and cruelty-free clean beauty products to make you feel as good as you look.

Fruit Pigmented® Lipstick, Lip Balm & Lip Care

Pamper your lips anytime, anywhere with the natural Fruit Pigmented® lipstick, balm and lip care products from 100% PURE™. Unlike many conventional lip care products, our natural lip products are free from synthetic colors, emollients, thickeners, and other toxic ingredients that do much more harm than good.

With us, you’ll get nothing but the most hydrating, moisturizing, fruit-dyed lip and cheek tints, lip gloss, natural lip balms, and lipsticks to give your dry, cracked, hurting lips the special TLC they deserve. But why stop there? We also have natural skincare products and natural makeup to keep your skin feeling great and looking more youthful than ever.


Did you know that there are over 400 lipsticks on the market found to contain lead? No bueno. Here, you won’t have to worry about poisoning your body with overly expensive lipsticks. Instead, you’ll feel confident knowing our natural lipstick recipes include only the cleanest and most natural antioxidant-rich ingredients like vitamin E, shea butter, and pomegranate to help return your lips to their former hydrated, youthful glory. Plus, our special blend of fruits makes for a gorgeous array of natural lipstick shades and colors you’ll want all to yourself.

Lip Gloss

Enjoy the silky, semi-sheer coverage of our fruit-dyed lip gloss for your juiciest, most supple-looking lips ever. Made with delectable ingredients like pomegranate, bilberry, blackberry, and vitamin E for a boost in circulation and skin cell generation, we’re confident our lip gloss will be your on-the-go lip product for a long time.

Serums & Face Oils

Whether you need a boost of Vitamin C Serum, the hydrating relief of Argan Oil, or a Brightening Serum to revitalize dull looking skin for a more balanced, radiant complexion, 100% PURE™ has the serums and Intensive Nourishing Facial Oil your skin craves. Serums should be applied after cleansing and toning, followed up by a clean and pure facial oil.

Stains & Tints

Our Fruit Pigmented® Natural Lip and Cheek tint is the two-in-one cream blush and natural lip product you’ll take with you everywhere. Made with vibrant fruit pigments and intensely-hydrating shea and cocoa butter, your only regret will be not having it sooner.

Lip Balm

Our natural lip balm recipes are specially formulated with cruelty-free candelilla wax, vitamins, and amino acids to give your lips the pick-me-up they deserve. From the cool, refreshing blast of our Organic Mint Lip Balm and delicious taste of our Cherry Lip Balm to the cold-sore fighting power of our Lysine & Herbs Lip Balm treatment, you’ll find the best natural lip balms to tuck into every corner of your car, desk, purse, and home at 100% PURE™.

Skin Care Tools 100% PURE

A clean beauty routine doesn’t just include natural makeup and earth-grown anti-aging products, it also includes cruelty-free, eco-friendly and sustainable skin care tools for makeup application. Just like our natural acne treatments and skincare products, we believe animals should not suffer for our beauty, but we’re going to let you in on a secret: many of them do.

Makeup brushes are commonly made from squirrel, sable, boar, horse, and mink hair. When you purchase skin care tools from cruelty-free shops like 100% PURE™ you’re helping to fight the unnecessary abuse innocent animals endure. What’s more, there are several benefits to synthetic skin care tools that animal hair skin care tools can’t provide.

Our synthetic skin-care tools are made from recycled plastic and taklon fiber bristles that are both antibacterial and hypoallergenic, which is great if you have sensitive or acne prone skin.

Face Makeup Brushes

After you’ve cleared your face of debris and impurities with a natural face cleanser and hydrated with a natural face moisturizer, you’re ready to apply your makeup. Using the right brush for every step of your makeup routine will give you the seamless application and flawless results you want.

Apply liquid creams and formulas to the chin, cheeks and forehead with a latex-free Makeup Blender. For a natural and seamless finish, we recommend saturating your Makeup Blender in water, squeezing to remove excess moisture. Then, apply your natural foundation with a gentle bouncing motion. If you’d prefer a brush over a beauty blender, the Flat Kabuki Brush F40 will do the trick, also working great for applying your natural bronzer. When applying a powder foundation, the Powder Brush F50 is a must-have for an airbrush finish.

Apply your concealer, face powders or cream blushes with the multi-tasking Cruelty-Free Stippling Brush F10. This brush is great for applying natural concealers or foundations under the eyes, nose or all over the face, a must have for any makeup bag.

Eyes & Lips

Smokey eyes have never looked so good than with the Cruelty Free Smudger Brush E20. The soft, dense bristle head of this eyeshadow brush helps blend and smudge your cream and powder pigmented eye shadows for the dramatic results you want. Apply your liquid, gel or powder natural eyeliner flawlessly with the Cruelty Free Eyeliner Brush #6. Complete your look with the gorgeous natural lip care flawlessly applied by paint-like Retractable Lip Brush L10. Add the finishing touch and rid your skin of any excess oils with the Antibacterial Wood Pulp Oil Blotting Paper.

When the day is done, reset your skin with the cleansers and spa-like natural face masks to replenish your skin with the vitamins, nutrients and hydration it needs to look and feel more youthful than ever.

Non-Toxic Natural Nail Polish 100% PURE

100% PURE®’s Non-Toxic Natural Nail Polish is free of the top ten toxic ingredients found in most nail polishes. No formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates and animal ingredients. Cruelty-free nail polish, of course.

Natural Skin Care Products 100% PURE

From sunrise to sunset and while you sleep, 100% PURE™ has pure and cruelty-free natural skin care products to keep your skin looking and feeling healthier than ever. Conventional products often use toxic ingredients like parabens, phthalates and skin-irritating fragrances that wreak havoc on our delicate skin, oftentimes causing more harm than good. That ends now.

With 100% PURE™ natural skin care products like natural acne treatments, anti-aging products and Fruit Pigmented® natural makeup, you’ll get nothing but the best for a clean beauty routine sourced right from Mother Earth. We make it easy to find your perfect skin care routine based on your skin type and top concern so you can feel confident that the products you’re purchasing are the best choices for your needs.

Cleansers & Toners

Wash away the impurities living on your skin’s surface day or night with a vitamin and nutrient-rich natural face cleanser and toner. We have cleansers and toners for every type of skin formulated to rid your skin of impurities and provide a bright, fresh surface for your natural makeup application or flawless au naturale look.

Scrubs & Masks

Scrub away bumps, flakes and dead skin with the vitamin rich face scrubs. Afterwards, restore nutrients and hydration to your beautiful skin with the natural face masks formulated with ingredients aimed at helping dehydrated, tired and acne prone skin.

Serums & Face Oils

Whether you need a boost of Vitamin C Serum, the hydrating relief of Argan Oil, or a Brightening Serum to revitalize dull looking skin for a more balanced, radiant complexion, 100% PURE™ has the serums and Intensive Nourishing Facial Oil your skin craves. Serums should be applied after cleansing and toning, followed up by a clean and pure facial oil.


Give your skin the protection and hydration it craves with natural face moisturizer. Our line of moisturizers are specially formulated based on your needs, from acne-fighting Tea Tree Balancing Moisturizer to anti-aging USDA Organic Seaberry Moisturizer and even an SPF 20 Tomato Lycopene Moisturizer. Moisturizers should be applied onto a cleansed and toned face after you’ve applied serum and facial oil.

Eye Creams

The delicate skin around your eyes has been through a lot over the years. Treat them to something special to brighten and lift their spirits with caffeinated and anti-aging eye creams from 100% PURE™. Packed with multi-vitamins and antioxidants, our eye creams restore the nourishing hydration around your eyes for a healthier, more youthful appearance. Start your day right with the Coffee Bean Caffeine Eye Cream for depuffing and a boost of circulation, and finish the day right with our richly moisturizing PM Eye Treatment.

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The key to youthful, healthy looking skin is protection from the sun’s harmful rays and other everyday environmental pollutants. That’s why at 100% PURE™ we make sure our line of incredible natural skincare products also include effective and protective sunscreen, available in stick, mist and moisturizer form. The Everywhere Body Stick is the fragrance free, non-comedogenic SPF 30 option to protect your skin from UVA/UVB rays, listed multiple times as a “best natural sunscreen” for adults and babies alike. Similarly, the Yerba Mate Mist SPF 30 helps protect against free radicals, environmental pollutants and harmful rays in an easy to use spray form.

100% PURE™ Natural Hair Products

There’s one thing we know for sure, if your hair products aren’t working, you’re going to know about it. And chances are, you know what we’re talking about; a dry and itchy scalp, pesky split ends, lackluster shine and volume that packed up and left a long time ago. Conventional hair products are likely the culprit of your long strand of bad hair days. But we’re here to end all that.

You see at 100% PURE™, we know that the first step on the path to happy, health hair is using natural hair products and methods that actually work, rather than harsh chemicals, preservatives and fragrances that make things worse. With us, you’ll never have to worry about stripping chemicals, moisture-sucking silicones or scalp-agitating products. Instead, you’ll enjoy hair repair products and natural hair treatments made with purposefully picked natural ingredients, ultra-moisturizing oils and nutrient packed vitamins and minerals to give your hair and scalp the love and lasting nourishment they deserve.

Natural Shampoo & Conditioner

In addition to using natural shampoo and natural hair conditioner to rejuvenate your scalp and bring life back to your hair, there are a few other tricks you should have tucked away in your shower cap. For starters, avoid washing your hair with hot water. Not only will it burn your scalp, but deplete your hair’s natural moisture, no bueno.

100% PURE™ natural hair products include moisture-rich shampoo and conditioners like Moisture Drench Shampoo and Conditioner to restore your hair’s moisture. If your scalp is in need of some love, our Burdock & Neem Healthy Scalp Shampoo has been named from clean beauty boxes and health/lifestyle magazines a recommended natural hair product for scalp treatment and buildup.

Ok, so maybe your hair’s moisture is fine but you’re on the hunt for natural hair products to bring to life the voluminous, luscious locks you once had. To that we say, take your pick! Morning shower-people will love our Kelp & Mint Volumizing Shampoo and Conditioner, with its invigorating blend of peppermint essential oils nutrient rich sea kelp and moisturizing power of provitamin B5. Restore bounce, shine and luster while washing away dulling residues with our Glossing Shampoo and Conditioner.

If years of color, heat and tight hair buns have left your hair feeling dry and damaged, 100% PURE™ has a list of natural hair products for you to consider. Take for example our deeply restorative Repair Shampoo and Conditioner, or the hair-growth stimulating power of our Grow More Shampoo and Conditioner. Supplement your hair care efforts with nutrient-dense Argan Oil, or ultra-lightweight Pro-Vitamin B5 Smoothing Hair Serum.

No matter what kind of love your hair needs, 100% PURE™ has the cruelty-free natural hair products, shampoos and conditioners that are safe for colored hair, natural hair, any hair. When you shop with 100% PURE™ you’re not only giving yourself the love you deserve, but helping us support global non-profits in the fight against animal cruelty, and we think that’s pretty great.

100% PURE™ Natural Bath and Body Products

Whether you’re trying to keep your skin hydrated or return it to its former glory, 100% PURE™ has the natural bath and body products to get the job done without risk of harmful chemicals, parabens or toxins. In the bath, buff away bumps, flakes and dullness with 100% PURE™ natural body scrubs that also deeply nourish, soften and moisturize. Then protect your skin with the natural body products to lock in moisture.

Natural Bath Products, Bath Soap

Made from moisture-rich shea butter, olive and coconut oils, our triple milled vegetable natural soaps offer deep moisturizing power while leaving your skin feeling soft and clean. You’ll love the creamy lather mixed with the delicious scents of french lavender, mango, mandarin, eucalyptus, apple, peach meyer lemon and coconut.

Salts & Scrubs

Buff away dead, rough and dry skin and replace it with soft, hydrated skin with the 2020 Allure Best of Beauty award winning Body Scrub. This body scrub is available in lavender, coconut, blood orange or honey almond scents.

Made for all skin types, detoxifying bath salts are made with nourishing ingredients catered to your needs. Seaweed Detox Bath salts promote circulation and lymphatic drainage with crystallized sea kelp. Lavender Sea Therapy Bath Salts calm your mind and body with soothing french lavender essential oils and detoxifying minerals, vitamins and amino acids. Need a pick me up? Eucalyptus Sea Therapy Bath Salts are infused with peppermint and eucalyptus to ease congestion, stimulate circulation and refresh the senses.

Shower Gel

Rehydrate your skin while washing away dirt, oil and impurities with our line of rich and foamy shower gels. Made with a blend of soothing aloes, coconut oils and mineral-rich red algae, our sulfate-free formula helps maintain your skin’s lipid barrier. Choose from a selection of bright, creamy and decadent scents of grapefruit, vanilla, coconut lime, french lavender, eucalyptus, honey almond and mangosteen.

Natural Body Products, Hand Cream

For hand cream that’s good enough to eat, try 100% PURE™ Hand Buttercream. This non-greasy hand cream is made with rich avocado, shea and cocoa butters and fortified with anti-aging vitamins and superfruit oxidants to keep your hands soft and hydrated. Enjoy this hand cream in sweet vanilla, coconut, french lavender, an energetic blood orange or a soothing eucalyptus scent.

Body Butter & Cream

Step out of the shower and into a rich whipped body butter or cream from 100% PURE™. Through a mixture of creamy cocoa, avocado and shea butters and hydrating aloe and rose hydrosol, we’ve created a line of thick and decadent body butters to relieve dry and itchy skin.

If you’re looking for a creamy lotion with less thickness than our Body Butter, you’ll love the Nourishing Body Cream. Made with potent anti-aging vitamins, energizing green coffee and vitamin C, you’re left with bright, soft and supple looking skin. Body butter and creams are available in scents like french lavender, mangosteen, pink grapefruit, eucalyptus, honey almond, coconut, vanilla bean and blood orange.

Hand Products

Our quick-drying hand sanitizer spray fits right into your purse or pocket for a quick, easy and stick-free way to sanitize your hands on-the-go. Plant-based sanitizer helps reduce the amount of disease-causing bacteria on your hands while antibacterial tea tree oils help keep skin soft and moisturized. To improve effectiveness, this hand sanitizer spray contains 62% ethyl alcohol. When you get home, wash your hands with a our Hydrating Hand Wash, a powerful plant-based wash that leaves hands soft and smooth. Strengthen brittle nails and soften dry cuticles with powerful ingredients of blue tansy, vitamin E and jojoba oil found in our Nail & Cuticle Oil.


Protect your skin from the sun’s harmful rays with natural, fragrance free and non-comedogenic sunscreens from 100% PURE™. Our sunscreens are available in mist, body sticks and sun sticks you can get complete coverage with the natural products the whole family can safely use.

Product 100% PURE

Product Grid – Coffee Bean Caffeine Eye Cream
Product Grid – Multi-Vitamin + Antioxidants Potent PM Serum
Product Grid – Acai Pulp Facial Scrub
Product Grid – Vitamin C Serum
Product Grid – Retinol Restorative Overnight Balm
Retinol Restorative Overnight Balm
Product Grid – Vitamin C Mask
Product Grid – Fruit Pigmented® Ultra Lengthening Mascara
Product Grid – Kelp & Mint Volumizing Shampoo
Product Grid – Grow More Shampoo
Product Grid – Luminous Primer
Product Grid – Fruit Pigmented® Full Coverage Water Foundation
Product Grid – Intensive Nourishing Balm
Product Grid – Tea Tree Concentrated Spot Treatment
Product Grid – Charcoal Clay Cleanser
Product Grid – Hydra Drench Cream
Product Grid – Coconut Body Scrub
Product Grid – Fruit Pigmented® Cocoa Butter Matte Lipstick
Product Grid – Fruit Pigmented® Pretty Naked Palette
Product Grid – Hand Sanitizer Spray
Product Grid – Fruit Pigmented® Eye Shadow
Product Grid – Coconut Nourishing Body Cream
Product Grid – Coconut Whipped Body Butter
Product Grid – Fruit Pigmented® 2nd Skin Concealer
Product Grid – Fruit Pigmented® Powder Foundation.

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100% PURE Organic & Natural Beauty Products Australia, Germany, USA, Canada Site-Shop

Name : Purity Cosmetics

Contact Details Purity Cosmetics –

Country : United States
Sity : San Jose
postalCode : CA 95131
Street : 2221 Oakland Rd.
Telephone : (415) 814-9788: +1 (844) 787-3100
E-mail :

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Primer 100% PURE
Concealer 100% PURE
Eyeshadow 100% PURE
Eye Liner 100% PURE
Foundation 100% PURE
Bronzers & Highlighters 100% PURE
Blush 100% PURE
Mascara 100% PURE
Brow 100% PURE
Lipsticks 100% PURE
Liquid Lipstick 100% PURE
Lip Gloss 100% PURE
Tints & Balms 100% PURE
Cleanser 100% PURE
Toner 100% PURE
Scrubs & Masks 100% PURE
Serum 100% PURE
Moisturizer 100% PURE
Eye Cream 100% PURE
Acne 100% PURE
Anti-Aging 100% PURE
Dry Skin 100% PURE
Combination Skin 100% PURE
Conditioner 100% PURE
Skin Care Finder 100% PURE
Skin Care Best Sellers 100% PURE
Brightening 100% PURE
Sensitive Skin 100% PURE
Oily Skin 100% PURE
Enlarged Pores 100% PURE
Shampoo 100% PURE
Treatments 100% PURE
Volumizing 100% PURE
Repair 100% PURE
Glossing 100% PURE
Healthy Scalp 100% PURE
Body Wash 100% PURE
Bath Treatments 100% PURe
Body Cream 100% PURE
Hand Cream 100% PURE