AlexandAlexa Shop – designer kids’ clothes and designer baby clothes at Alex and Alexa

Online Shop and buy with confidence at Alex and Alexa, the global style destination for kids.

From classic and traditional clothing to playful and cutting-edge designs, Alex and Alexa carries an exciting and diverse range of international fashion and sportswear brands, alongside homewares and toys.

The portfolio includes premium and luxury brands such as Gucci, Chloé, Stella McCartney Kids, Burberry as well as iconic sports brands like Nike, Adidas and Lacoste.

Alex and Alexa aims to bring “The World’s Best Kids Brands” to discerning consumers at the click of a button. Discover the extensive range of designer kids’ clothes now, from more than 200 luxury labels for children aged up to 16 years.


Choosing luxury baby clothes from Alex and Alexa provides the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Noa Noa Miniature, Petit Bateau and Mayoral.


Online Shop an amazing selection of children’s toys and gifts here at Alex and Alexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable toy brands such as Lego, Brio, Le Toy Van. If you are looking for baby toys, shop Jellycat, or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.


Experience luxury treatment when shopping designer kids’ clothes and designer baby clothes at Alex and Alexa, with a personalised customer service team on hand to offer styling advice, delivery information or to assist you with placing an order; just call or email with any query or question you may have. Rest assured your parcel will arrive in beautiful condition, and delivered straight to your door with a reliable postal or courier service.

SHIPPING OPTIONS UK and international shipping

Online Shop now designer kids’ clothes & designer baby clothes to enjoy FREE STANDARD DELIVERY worldwide and FREE RETURNS from selected countries. Find all the details here.

CLOTHING Kids Online Shop

  • Kids Accessories
  • Kids Sets Coats
  • Kids jackets
  • Kids Clothing
  • Kids Dresses Jumpers
  • Kids Shorts
  • Kids Nightwear
  • Kids Ski Swimwear
  • Kids coverups Tops
  • Kids Underwear
  • Kids Bottoms
  • Kids knitwear
  • Kids Skirts

SHOES Kids Online Shop

  • Kids Boots
  • Kids Shoes
  • Kids Sports footwear
  • Kids Slippers
  • Kids Trainers
  • Kids Sandals


  • CLOTHING Kids 2 years
  • CLOTHING Kids 4 years
  • CLOTHING Kids 6 years
  • CLOTHING Kids 8 years
  • CLOTHING Kids 10 years
  • CLOTHING Kids 12 years
  • CLOTHING Kids 3 years
  • CLOTHING Kids 5 years
  • CLOTHING Kids 7 years
  • CLOTHING Kids 9 years
  • CLOTHING Kids 11 years
  • CLOTHING Kids 13 years


  • SHOE SIZE Kids UK 5 / EU 22
  • SHOE SIZE Kids UK 7 / EU 24
  • SHOE SIZE Kids UK 8.5 / EU 26
  • SHOE SIZE Kids UK 10 / EU 28
  • SHOE SIZE Kids UK 12 / EU 30
  • SHOE SIZE Kids UK 2 / EU 34th
  • SHOE SIZE Kids UK 6 / EU 23
  • SHOE SIZE Kids UK 8 / EU 25
  • SHOE SIZE Kids UK 9 / EU 27
  • SHOE SIZE Kids UK 11 / EU 29
  • SHOE SIZE Kids UK 1 / EU 33


  • Sports Lifestyle
  • Swimming
  • Running & Training
  • Dance
  • Tennis
  • Football
  • Equestrian
  • Ski & Snowboard


  • Bathroom
  • Kids room & nursery
  • Maternity
  • Garden
  • Kitchen
  • Travel


  • Toys & Gifts
  • What’s New
  • Arts & Crafts
  • Books
  • Dolls’ & Dolls Houses
  • Outdoor Play
  • Pretend Play
  • Soft Toys
  • Technology & Gadgets
  • Wooden Toys

BABIES Shop AlexandAlexa

From must-have babygrows to cute jumpers and adorable dresses, find everything your newborn needs for those magical first years. Explore our exciting range of outfits from leading baby designers and brands from the UK, and all around the world. We have both boy, girl and unisex clothes so you can be sure to find a special something that truly matches your baby’s personality!

Baby Clothing Shop AlexandAlexa

  • Navy and White Stripe Tee Tommy Hilfiger
  • Petit Flowers Tights Alt Rosa Melton
  • Pink Baby Sweatshirt and Pants Set Tommy Hilfiger
  • Soft Floral Tights Dark Fuchsia Melton
  • Navy Baby Tommy 2 Piece Tee Body Tommy Hilfiger
  • Pink and Red Branded Raglan Infants T-shirt and Shorts Set adidas Performance


From the best bonnets to the snuggliest scarves, tots will look extra sweet in our designer baby accessories. Dressing up for the cold has never been so much fun with hats and mittens from expert brands such as Sterntaler, Barts and Timberland Kids; whilst choosing the perfect gift for a new arrival is made easy with beautiful sets from Tartine et Chocolat, Kissy Kissy and Chloé.

HOME WITH BABY Shop AlexandAlexa

They say that home is where the heart is, and never has a truer word been spoken when baby is there beside you for company and cuddles, too! With an abundance of super sweet accessories to make staying home easy, fuss-free and as comfy as can be, there’s no need to venture out doors this season!


Perfect for little children with big appetites, our range of feeding and weaning sets is sure to make tea-time a fun-filled experience for all! Hungry babies and toddlers will love the playful designs of our baby plates and cutlery sets, and the entire range is made with tiny ones in mind, thanks to child-friendly features such as easy-grips, lightweight baby cutlery and practical plastic plates and bowls.


When your comfort and wellbeing takes priority over everything else – rest assured, mama because with this wide-ranging collection spanning everything from nursing tops to maternity trousers, there’s no need to compromise on style and the ability to put some great outfits together! This handpicked lineup features breezy dresses from Boob Design, floral printed essentials by Frugi and Emma och Malena’s super comfy loungewear.

BABY & TODDLER SHOES Shop AlexandAlexa

From the cutest crib shoes to walker styles for toddler’s first steps, browse our adorable collection of babies booties and shoes.

BABY & TODDLER TOYS Shop AlexandAlexa

Make playtime extra fun with our super-cute baby and toddler toys. Get ready for lots of cuddles with teddy bears and stuffed animals from Jellycat, Teddykompaniet and Sebra; kick-start learning with books, building and discovery toys, and keep inquisitive minds and hands occupied with imaginative designs from Wood Little and Stoy.

BABY BOYS Shop AlexandAlexa

  • Tommy Hilfiger Navy Baby Tommy 2 Piece Tee Body
  • Navy Balaclava Poivre Blanc
  • Green Infants Balaclava Poivre Blanc
  • Blue Bear Romper Il Gufo
  • Green Branded Beanie Hummel
  • Black Star Print BabygrowQUICKSHOP Petit Bateau

BABY GIRLS Shop AlexandAlexa

  • Pink Baby Tommy 2 Piece Tee Body Tommy Hilfiger
  • Pink and WhiteInfants Balaclava Poivre Blanc
  • Pink and White Balaclava Poivre Blanc
  • Grey Applique Beanie with Detachable Faux Fur PomPom Poivre Blanc
  • Pink Branded Beanie Hummel
  • Navy Babetha Dress Jacadi

BABIES Shop AlexandAlexa

From must-have babygrows to cute jumpers and adorable dresses, find everything your newborn needs for those magical first years. Explore our exciting range of outfits from leading baby designers and brands from the UK, and all around the world. We have both boy, girl and unisex clothes so you can be sure to find a special something that truly matches your baby’s personality!
Kids designer clothes & Kids fashion _ AlexandAlexa site Shop AlexandAlexa

Name : A.T.Shop Limited T/A Seller : AlexandAlexa
Country : United Kingdom Sity : Maidenhead Berkshire postalCode : SL6 1DT Street : 20 King Street Telephone : + 1 (646) 8108646 Fax : + 44 (870) 0688659 E-mail : URL :

GIRLS Shop AlexandAlexa

From girls party dresses to winter coats and practical shoes, find the perfect outfit with our brilliant range of girls designer clothes.


Cosy hats, fun headbands, hair accessories, bags, scarves and belts – find the best girls accessories for the perfect finishing touch from hundreds of designer brands.

GIRLS TROUSERS Shop AlexandAlexa

From wear-with-anything jeans to on-trend harem styles, she’ll love our great selection of girls trousers. Climbing trees and running about the park is made easy with practical leggings and hard-wearing cord and denim from Levi’s, Scotch R’Belle and Petit Bateau; whilst dressing up for playdates and parties will still be comfy with fun prints and embellishments from Zimmerman, Juicy Couture and Paul Smith Junior.

GIRLS OUTFITS & SETS Shop AlexandAlexa

From thoughtfully unique gift ideas to anytime-anywhere designs in a rich mix of colourways, discover the perfect pick with our girls outfits and clothing sets. Choose skin-soft bodies, leggings and tees from brands such as Carter’s, Joules and MarMar Copenhagen; or find something extra special for the newest arrival from Mayoral, Bonpoint and Agatha Ruiz de la Prada.


From waterproof trenches to cosy puffer jackets, wrap her up warm in one of our amazing girls coats. On-trend or practical, there’s a style for every occasion. We have coats and jackets for girls of all ages, from newborns to teenagers. Don’t forget to check out our girls raincoats or track jackets!

GIRLS DRESSES Shop AlexandAlexa

Party frocks, play-all-day pinafores or wear-with-anything denim, there’s a style for every day of the week with our great selection of girls dresses. Girly girls will love dressing up with styles from Monnalisa, Tutu Du Monde and Vivetta; or choose from playful prints and practical fabrics from Stella McCartney, MSGM and Molo.


A charming offering of luxury dresses, all tailored with love and set to stand out strong. Whatever the occasion, be sure to discover a one-of-a-kind treasure – from Burberry Nova check magic and finished to perfection Chloé to bold, boxy DKNY and inimitable Gucci, this right here, is your go-to destination for seeking out the most precious ever designer dresses!


From thick woolly jumpers for the chilliest temperatures to lightweight cardigans for layering, keep out the cold with our cosy selection of girls knitwear.

GIRLS PYJAMAS Shop AlexandAlexa

From cosy pyjamas and dressing gowns to snuggly slippers, send them off to the land of nod in style with our brilliant bedtime selection.

GIRLS SHORTS Shop AlexandAlexa

From easy-to-wear denim cutoffs to the latest sports styles, she’ll love our brilliant selection of girls shorts. Choose fun patterns, cute embellishments and bright colours from on-trend brands such as Stella McCartney Kids, Mayoral and Monnalisa; and find the best designs for after school training from Nike, Poivre Blanc and Roxy.

GIRLS SKIRTS Shop AlexandAlexa

From party-perfect tutus to play-all-day denim, there’s a style for every occasion with our great selection of girls skirts. Girly girls will love dressing up in velvet, floral and bow embellished styles from Oscar de la Renta, Dolce & Gabbana and Simonetta; whilst finding something to wear to playdates is made is easy with practical cord, smart tartan and soft chambray designs from Stella McCartney Kids, Burberry and Little Paul & Joe. If you’re shopping for P.E., don’t forget to take a look at our winning tennis styles from Nike.

GIRLS SKIWEAR Shop AlexandAlexa

Kit them out for the slopes with our fantastic range of girls skiwear. Little pros in-the-making will love technical snowsuits, salopettes, jackets, mittens and goggles from expert brands such as Molo, Poivre Blanc and Mini-A-Ture; whilst keeping warm around the ski village will be easy with cosy coats and layers from Canada Goose, The North Face and Bogner.

GIRLS SWIMWEAR Shop AlexandAlexa

From brightly coloured swimsuits to on-trend bikinis, splashing in the water will be extra fun with our brilliant range of girls swimwear. Don’t forget to stay safe in the sun with UV protected styles.


From easy-to-wear tees to smart blouses, she will love our brilliant selection of girls t-shirts and tops. Long or short sleeved, find something for every occasion.


From the best quality basics to pretty sets, she’ll love our collection of girls underwear. Made from premium cotton, she’ll be comfy all day long in knickers, vests and bras from reputable and recognised brands such as Petit Bateau and Scotch R’Belle.

GIRLS BOOTS Shop AlexandAlexa

  • Grey Shawntel Ankle Boots Geox
  • Pink Metallic Cow Boy Boots Billieblush
  • Grey Omar Faux Fur Ankle Boots Geox
  • Brown Hynde Suede Ankle Boots Geox
  • Pink and Beige Moon Boots Mayoral
  • Pink Branded Snow BootsQUICKSHOP Kenzo Kids


Shop stylish designer girls day and party shoes, trainers, wedges, boots, sandals and flip flops for all ages – from baby and infants to kids and teen.

GIRL SLIPPERS Shop AlexandAlexa

  • Wood Rose Flowers Dakota Slippers Wheat
  • Pink Mischief Cat Slipper NUNUNU
  • Pink Rainbow Slippers Hatley
  • Pink Unicorn Slippers Hatley
  • Sunset Purple Mayberry Teens Slippers Emu Australia
  • Chestnut Jolie Metallic SlippersQUICKSHOP Emu Australia


  • Pink Revolution 6 Sneakers NIKE
  • Black Logo Sneakers Moschino
  • Pink Canary Sneakers Veja
  • Navy Canary Sneakers Veja
  • Black Scorpion QF Sneakers Gola Kids
  • Black Predator Freak.4 FxG Soccer Shoes adidas Performance

GIRLS TRAINERS Shop AlexandAlexa

  • Pink Air Max Excee Infant Sneakers NIKE
  • Silver Shiny DKNY Slip On Trainers DKNY
  • Black Shiny DKNY Slip On Trainers DKNY
  • Red Bumper Low Leather Trainers with Embossed Logo Back Tab and Tongue – Mini Me Lanvin
  • Navy DBB1 Low Leather Trainers with Lanvin Heart Pins and Printed Shoelaces – Mini Me Lanvin
  • White Zig Zag Embroidered Lace Up Trainers Zadig & Voltaire


  • Pink Holographic Slide Sandals Hype
  • Pink Leopard Camo Slide Sandals Hype
  • Leather sandals Tartine et Chocolat
  • Gold Logo Slide Sandals Dolce & Gabbana
  • Red Carretto Sandals Dolce & Gabbana
  • White Carretto Slide Sandals Dolce & Gabbana

BOYS Shop AlexandAlexa

From formal wear for party season to easy-to-wear T-shirts and jeans, and cosy winter coats, find the best boys designer clothes for any occasion.


From the coolest beanies to practical bags and belts, he’ll love our amazing boys accessories. Smarten him up for a special occasion with the best ties and belts from Hackett, Mayoral and Fendi; keep out the cold with scarves, hats and gloves from Timberland Kids, Boss and Lacoste; and complete every day looks with cool caps, rucksacks and satchels from New Era, Adidas and Herschel.

BOYS TROUSERS Shop AlexandAlexa

From essential jeans to cool cords, he’ll love our great selection of boys trousers. Racing about outside is made easy with practical cargo pants and hard-wearing denim from Levi’s, Mayoral and Diesel; whilst looking smart for special occasions will still be comfy with bright colours and play-all-day fabrics from on-trend brands including Stella McCartney Kids, Hackett and Tommy Hilfiger.

BOYS OUTFITS & SETS Shop AlexandAlexa

From great gifts to essential basics in multiple colours, find just what you’re looking for with our brilliant boys outfits and sets. Little sports pros in-the-making will love football kits from all the top teams including Liverpool FC and Tottemham Hotspur; find easy-to-wear bodies, vests and tees from Petit Bateau, Stella McCartney Kids and Bonnie Baby; or choose something extra special for a new arrival with cute sets from Burberry, Kissy Kissy and Junior Gaultier.

BOYS COATS & JACKETS Shop AlexandAlexa

Practical puffers, warm wool duffles or too-cool-for-school varsity jackets, keep out the cold with a great boys coat. Find something he’ll love with our extensive collection.


A little something to suit every mood, our handpicked line-up spans leisurely sweats to ethical knits. Be it weekend lounging or family get-togethers, these cosy, stylish and functional designs have got the cooler months covered.

BOYS PYJAMAS Shop AlexandAlexa

Lights out! Catch some Zs in style with our brilliant bedtime selection. Choose from fun printed pyjamas, cosy dressing gowns and snuggly slippers.

BOY SHORTS Shop AlexandAlexa

From beach-ready Bermudas to the latest sports styles, he’ll love our brilliant selection of boys shorts. Choose fun prints and bright colours from on-trend brands including Burberry, Paul Smith Junior and Vilebrequin; and find the best styles for after school training from Nike, Adidas and Canterbury.

BOYS SKIWEAR Shop AlexandAlexa

Kit him out for the slopes with our brilliant range of boys skiwear. Mini pros in-the-making will love technical snowsuits, salopettes, jackets, mittens and goggles from expert brands such as Molo, Poivre Blanc and Mini-A-Ture; whilst protecting against the cold around the ski village will be easy with extra warm coats and layers from Canada Goose, The North Face and Bogner.

BOYS FORMAL WEAR Shop AlexandAlexa

Whether you’re going to a friend’s wedding or a family dinner, you’re sure to love our sophisticated selection of boys’ formal wear. Keep it smart with two-piece suits, waistcoats and classic shirts from BOSS, Petit Bateau and Tommy Hilfiger or opt for a contemporary spin with tailored shorts from Ralph Lauren. To finish look no further than Paul Smith Junior and his iconic rainbow ties.

BOYS SWIMWEAR Shop AlexandAlexa

From fun Bermudas to sporty shorts, splashing in the water has never been so much fun with our brilliant boys swimwear. Hit the waves with UV protected styles from expert brands including Sun Busters and Snapper Rock; find the best styles for their first swimming lessons from Beverley Kids and Boss; and make a splash on the beach with brightly coloured designs from Orlebar Brown, Vilbrequin, MC2 St Barth and Zeybra.


A place where young ones can rest assured that the ultimate in comfort and unbeatable style awaits! This roundup of designer tracksuits is like a luxe-filled dream, featuring iconic Fendi prints and the distinguished Kenzo Kids tiger! Whether little loungers want to go all out with a bang or like to keep things simple with a hint of their favourite brand, this cluster of truly special designs is a force to be reckoned with, in time for a brand new season!

BOYS TEES AND TOPS Shop AlexandAlexa

From casual tees to smart shirts, he will love our brilliant selection of boys t-shirts and tops. Long or short sleeved, find something for every occasion.

BOYS UNDERWEAR Shop AlexandAlexa

From premium quality basics to easy-to-wear sets, he’ll love our collection of boys underwear. Made using the best cotton, he’ll be comfortable all day long in briefs, vests, trunks and shorts from reputable and recognised brands such as Petit Bateau, Bjorn Borg and Stella McCartney Kids.

BOYS BOOTS Shop AlexandAlexa

  • Navy and Green Flexyper Velcro Strap Boots Geox
  • Black and Yellow Flexyper Lace Up Boots Geox
  • Yellow and Blue Omar Suede Velcro Strap Boots Geox
  • Navy Buller Velcro Strap Boots Geox
  • Grey and Navy Omar Suede Lace Up Boots Geox
  • Navy and Grey Flexyper Lace Up Boots Geox


Find smart school shoes, designer party shoes, trainers, sandals and flip flops for boys of all ages – from baby and infants to kids and teen.

BOYS SLIPPERS Shop AlexandAlexa

  • Blue Dino Slippers Hatley
  • Navy Dogs Slippers Hatley
  • Navy Lean Swim Shoes Reima
  • Blue Mini Me Logo Shoes BOSS
  • Blue Star Print Slippers Miffy
  • Putty/Mastic Shark Slippers Emu Australia

BOYS SPORT SHOES Shop AlexandAlexa

  • Gray Revolution 6 Sneakers NIKE
  • Blue and Red Flex Runner Trainers NIKE
  • Grey and Green Downshifter 11 Trainers NIKE
  • Gray Revolution 6 Sneakers NIKE
  • Blue and Red Flex Runner Infants Trainers NIKE
  • Navy Scorpion QF Sneakers Gola Kids

BOYS TRAINERS Shop AlexandAlexa

  • Blue and Yellow Low Leather Trainers with Embossed Logo Back and Label on Tab – Mini Me Lanvin
  • White, Yellow and Red Bumper Low Suede and Leather Trainers with Lanvin Label on Tongue – Mini Me Lanvin
  • Navy Mbumper Low Seakers with Embossed Logo Back and Label on Tongue – Mini Me Lanvin
  • Gray React Live Sneakers NIKE
  • Gray Revolution 6 Sneakers NIKE
  • Black React Live Sneakers NIKE


Kit them out, whether its for that upcoming sunny getaway or simply staying cool in the garden! The Boys will look vacay ready in multi-coloured designs from Crocs Kids and Havaianas Kids, with a little sporty side of Nike and BOSS.

SHOES Shop AlexandAlexa

From party shoes, to cool trainers and winter boots, find the best styles for all ages with our brilliant designer shoes.

DESIGNER SHOES Shop AlexandAlexa

Globally praised for checking all boxes when it comes to effortless style, these pioneering designers present the perfect balance between top-tier flair and comfort in abundance! From metallic Michael Kors to retro inspired The Marc Jacobs, let your tiny trendies take centre stage with extra special footwear and a definite spring in their step!

MINI ME FOOTWEAR Shop AlexandAlexa

The mini me footwear trend sees some of our favourite designers recreate their most covetable designs for the younger generation. From Minna Parikka and Sophia Webster to Fendi and Ferragamo, discover our edit of scaled-down styles for little trendsetters.

SCHOOL SHOES Shop AlexandAlexa

Hop, skip and jump all the way to class with our practical school shoes. Loafers will keep them comfy all day long, whilst Mary Janes, brogues and boots will look extra smart. Still not learnt how to tie their laces? Our velcro styles will make getting out of the door in the morning as easy as ABC.

STANDOUT KICKS Shop AlexandAlexa

March into a brand new season with a pair of statement kicks they can count on. Our energetic new mix offers everything from loud red and blue Air Jordans to rainbow textured Vans! Get involved in the stand-out movement today!


A legendary line-up of timeless styles, this collection offers every celebrated staple, from the classic Chuck Taylor to the go-to Gazelle. These designs have truly withstood the test of time and will offer cool comfortability to little ones.

BOOTS Shop AlexandAlexa

Splashing in the rain has never been so much fun with our great range of boots and wellies. Find styles in every colour of the rainbow with well-made wellingtons from Hunter and Barbour; keep feet warm and toasty with iconic UGG boots; and find the best sturdy, leather footwear from Timberland Kids and Dr Martens.

ANKLE BOOTS Shop AlexandAlexa

These boots were made for walking… discover a rich mix of ‘mini-me’ styles with a playful, youthful edge. From minimal to statement, Sherpa-lined to faux-fur trimmed, there’s something to suit every style. Embrace these autumn classics and elevate rainy-day ensembles to chic new heights.

SKI BOOTS Shop AlexandAlexa

Trudging through the snow has never been so much fun with our stylish snow and rain boots. Choose from practical and durable designs that are sure to keep little feet dry during snow ball fights and journeys back to the chalet.

BABY BOOTIES Shop AlexandAlexa

Even the tiniest of toes can stay stylish and snug with this mix of luxuriously cosy booties. From wool knit classics to sparkle, leopard print and ballerina bows, our curated collection offers the perfect treat for deserving little feet.


The good ole wellie may be a modern classic for every active puddle splasher the world over but now it’s time to say hello to the newest waterproof kids on the block…welcome the freshest rain boots that look the part AND keep those tiny toes dry! Yes to sporting cool, yes to GORE-TEX fabrication and YES to making the most of muddy showers all year round!

SNOW BOOTS Shop AlexandAlexa

Designed to prep those tiny feet for endless adventures, whatever the weather, our handpicked collection comes bursting with overflowing colour and showcases styles that champion innovative details and durable construction made to grant them so much comfort! From vibrant foil favourites by Moon Boot to elevated everyday picks by Swedish label, Kuling, find a pair of trusty ‘All Weather’ boots, right here!

SANDALS & FLIP-FLOPS Shop AlexandAlexa

Keep little feet comfortable in the heat with our cool selection of sandals and flip-flops. The Girls will love our fashion forward styles from Pom D’api, Swedish Hasbeens and Mini Melissa. Whilst the Boys are vacation-ready in multi-coloured designs from Crocs Kids and Havaianas Kids, not forgetting a sporty addition with NIKE and BOSS.

FLIP-FLOPS Shop AlexandAlexa

A trusty go-to once the sun comes out to play, our collection of timeless flip-flops offers everything from patterned pops of colour to more minimalist, classic designs. Effortless, lightweight and designed to withstand adventures galore, every shoe collection needs a pair to welcome in the warmer months.

JELLY SANDALS Shop AlexandAlexa

Designed especially for active little feet, our fun selection of iconic jelly sandals range from soft pastels to bright neon options. Based on the popular caged sandal, these breathable, sturdy shoes can come sprinkled with glitter or decked with playful pom-poms. Either way they’re sure to add a splash of colour and charm to their spring/summer wardrobes.


From fresh new silhouettes to updated classics, our handpicked favourites seamlessly combine form with function. Make a statement with charming prints, metallic hues and embellished gladiators or play it cool in the now iconic Crocs; whatever their style, this inspired mix is sure to lift new season looks.

NIKE SANDALS Shop AlexandAlexa

Keep it casual but comfy and super-practical with this pick of sandals from Nike. Bold pops of colour feature along with that unmistakable logo. Tiny toes will stay cool and bound into summer with style!

SHOES Shop AlexandAlexa

From party shoes, to cool trainers and winter boots, find the best styles for all ages with our brilliant designer shoes.


Our eclectic showcase offers the perfect finishing touch to sweetly feminine style. Choose from a mix of patent Mary Janes and adorable pumps in muted hues for a charming, youthful look that will see them through the season.

BOAT SHOES Shop AlexandAlexa

An effortless, timeless staple that exudes nonchalant cool, the boat shoe is inspired by coastal living with its nautical hues and woven rope detail. Think elegant riviera style meets chic mini-mes; these are a sophisticated choice for sunny days.

CLASSIC SHOES Shop AlexandAlexa

Every mini wardrobe needs a traditional pair ready to be dusted off and worn to ‘wow’. Our line-up of classics ranges from an Oxford to a loafer to a lovable brogue – whatever their style, there’s a pair for everyone here.

MARY JANES Shop AlexandAlexa

Designed to add that smart-chic factor to their favourite ensemble, the Mary Jane has undergone a fair few revamps over the years. From a wedge with a sheen to a T-bar with a sparkle, our best yet have just arrived…

KIDS TRAINERS Shop AlexandAlexa

Help your child stand out with the coolest kicks for training or weekend wear from our brilliant range of kids trainers for girls and boys of all ages.


For feet that like to step out in style, look no further than this eclectic lineup of better than ever designer trainers. From reworked classics by Moncler and The Marc Jacobs to brazenly accented designs from Michael Kors and Versace, this leading-edge collection is all the reason to look ahead to the new season with a big, beaming smile and even sprightlier feet!


Whether they’re enjoying outdoor adventures with friends or keeping it cool for family get-togethers, our eclectic mix of casual trainers have been especially handpicked to add that little something extra to their growing line-up. Expect classic lace-up styles alongside statement designs and bold pops of colour.


Whether their lesson will be at school or home, learn in style and comfort with our collection of cool and casual school trainers! Each pair is handpicked to both look fantastic and be hardwearing enough for PE class, and there’s bold styles from BOSS, technical trainers from Nike and even sneakers from Clarks ready to kick balls, run around and keep tiny feet comfortable when learning maths and science.

HI-TOP TRAINERS Shop AlexandAlexa

A go-to style set to elevate their ensembles, the hi-top is a classic loved by fashion forward mini-mes. This season be sure to look out for box-fresh whites and Nova checks with a chunky sole.


Whether they’re taking the school tracks by storm or keeping it cool for sporty weekends, our savvy mix of athletic trainers have been handpicked especially to bring a whole new definition of style and comfort to their growing collection.

SPORTS Shop AlexandAlexa

The ultimate destination for budding little sports stars, this is the place to kit out their entire collection! From tennis racquets by Babolat and Prince to high-performance trainers from Nike and adidas, here’s everything your excitable athletes need to mark the beginning of a bright new journey!

KIDS TENNIS Shop AlexandAlexa

Whether your tiny tennis champs are training for big things ahead or just enjoying some lunch break competition with friends, AlexandAlexa has everything they need to smash their game with ease! From performance level products by NIKE, Poivre Blanc and Lacoste, to tennis racquets by Prince, find the perfect piece to get them ready for a day on the court.

SWIMWEAR Shop AlexandAlexa

From sun-drenched holidays in the Mediterranean to happy days spent splashing around in the local pool with friends, we’ve got it covered with our edit of the brightest and best swimwear. Board shorts, rash vests, swimsuits and bikinis courtesy of favourites including Molo, Sunuva, MC2 St Barth, Snapper Rock and many more – whatever floats your boat, you’re sure to find the perfect pieces and co-ordinating accessories right here.

KIDS FOOTBALL Shop AlexandAlexa

Miniature football stars, be prepared to play your best game yet! From Manchester United to Arsenal FC, they’ll be able to keep their eye on the ball with this all embracing collection of football gear! Personalised shirts, comfortable shorts and iconic strips are the way to go: there really is something for every fan of the beautiful game.

TRACK FOR KIDS Shop AlexandAlexa

Mini medalists can go the distance with this oh-so generous offering of running & training basics, handpicked with complete comfort, impressive movement and ability to perform to the best, in mind. Choose from lightweight tracksuits, tees and shorts from adidas and Puma; and find the best high performance trainers for sprints and long distance from NIKE and New Balance.


From show jumping to dressage, get them paddock-ready with our thoroughbred selection children’s equestrian essentials. Find the best waterproof riding boots and the safest helmets from Ariat and Harry Hall; choose fun and brightly coloured jodhpurs, polo shirts, fleeces and jackets from Toggi and Just Togs; and get all the kit for their pony with saddle cloths and brush sets from Tottie.


Prancing, pliés and pirouettes, get them ready for opening night with our expanded range of ballet and dance essentials. Make warm up extra fun with the best leggings, leotards and hoodies from Dimensione Danza, NIKE and Freddy; and prepare prima ballerinas in-the-making for their first permformance with sparkly tutus and satin slippers from Bloch and Mirella.


Watch as your little ones seize those snow-topped mountains in style with our rich mix of the very best ski-wear! With next-level insulation and eye-catching prints to save the day, our nifty collection ranges from Chamonix born Perfect Moment and Bogner to Norwegian experts, Helly Hansen and David Jacobs’ Spyder… Find what they’re looking for to freestyle like the little pros they are, this year!


Contemporary construction and iconic silhouettes rocking yesteryear inspo with these retro streetwear styles. From colour-blocking charm and easy throw-on classics to loud, neon two-pieces and accessories to boot! Find what you’re looking for to slide into the new season in style…

SPORTS IS A GIFT Shop AlexandAlexa

The very best of the best, all they’re going to need to pass the sporting test! Our wide-ranging essentials come bursting with colour, one of a kind charm, the softest fabrics and all the right technical details! Making room for seamless movement and breathability beyond, find a special something – from versatile NIKE sweatpants and hoodies with extra warmth to pioneering footwear and performance gear built to last!

STREETWEAR Shop AlexandAlexa

Street style just went to a whole new level! Think relaxed silhouettes and fluorescent vibes from names like Adidas, Hype and Puma. There’s a place in any wardrobe for these pieces, which include dynamic designs for all seasons, from lighting waves of bold colour to zesty prints. Match and mis-match (for extra effortless cool) to your heart’s desire!

SPORTS DAY Shop AlexandAlexa

This season, make way for a dynamic medley of sports day must-haves! Bubbling over with colour pops aplenty, this full-of-spirit collection is here to make their ‘Stay at Home’ sports day funner than ever! From racquet doodled Mini Rodini threads to retro-inspired trackies from Hummel, explore the full lineup today!


From action-packed park trips spent working up a sweat to long summer days getting active at the local pool, we’ve got your comfort levels and total need for coolness completely covered! Be sure to turn to our edit of the brightest and best sports swimwear, from neon hued one pieces by DKNY & Stella McCartney Kids to trusty UV rash vests from the likes of Molo, Reima & Emma och Malena – whatever floats your boat, right here is the place for shopping exactly what you need.


Founded in 1948, adidas Performance is now the largest sportswear manufacturer in Europe. Their collections boast the best track and field, running and indoor trainers for kids, with technical innovations ensuring increased comfort and breathability. This specialised range is perfect for little athletes everywhere.


Featuring the famed Trefoil logo, reserved especially for their heritage products, the collection from adidas Originals updates the popular sports-fashion styles loved in the 1980s. Perfect for any mini-athlete, the range from adidas Originals features bold printed tracksuits and bright neon trainers.

CONVERSE Shop AlexandAlexa

Leading the way in footwear since 1908, Converse is a name that needs no introduction. The iconic Chuck Taylor All Stars have taken on bona fide legendary status, adorning the feet of celebrities, sports stars and of course, little ones looking to emulate their favourite style heroes. Alongside the classics, which are reworked each season for bold new looks, Converse also offers all the staples they’ll need for stylish downtimes – cosy cool sweatshirts, sweatpants and logo tees that will round off head-to-toe street-inspired ensembles with ease.

LACOSTE Shop AlexandAlexa

This apparel company was founded in 1933 by René Lacoste and André Gillier, two French knitwear designers. Originally known for their high quality tennis polos, Lacoste paved the way for iconic brand logos and became one of the first labels to debut their badge on the outside of their shirts.

MOLO Shop AlexandAlexa

Breaking the Scandi mould, Molo launched in 2003 with the express aim of bringing more colour and charm to childrenswear. Putting little ones first is of paramount importance to the Danish brand which takes inspiration from imaginative young minds to breath personality into all of its clothes. Laden with creative touches, Molo’s collections include practical outerwear, separates that can be dressed up or down and everyday staples with a twist. The brand’s hallmark digi-prints are central to its vision, bringing bold vivacity to clothing without ever compromising on functionality.

NIKE Shop AlexandAlexa

Named after the Greek goddess of victory, sportswear giant NIKE was created in 1964 to inspire the world’s athletes. Today, alongside its adult lines, the brand also helps kit out active kids with big dreams and even bigger personalities. From football boots and running shoes to the perfect pair for shooting hoops, there’s something for every budding sports star of tomorrow. Seasonal collections, which include a mix of performance wear and fashion (think cropped hoodies and cosy cool sweatpants for laidback days), mesh NIKE’s revolutionary technology with contemporary silhouettes and of-the-moment hues and motifs. The iconic logo, prized the world over, remains a constant, instantly speaking to clever innovations and unrivalled expertise.

POIVRE BLANC Shop AlexandAlexa

An 80s brand founded by Dany Sebright in the always glamorous south of France, Poivre Blanc is all about statement sports fashion. Winning on both the design and details front, Poivre Blanc is best-known for premium skiwear that carries the hallmarks of excellence – think durable materials and technical elements needed for serious slope days fused with bold colours, cuts and the now signature embroidery. Never one to shy from the trends, Poivre Blanc prides itself on bringing undeniable elegance and luxury to performance essentials, ensuring it reigns supreme at the top of the coveted style peak.

VANS Shop AlexandAlexa

Introduced to the world in 1966 by brothers Paul and Jim Van Doren, Vans is undoubtedly one of the most recognisable brands of the modern era. Best known for their footwear and authentic association with southern Californian skateboarding culture, Vans iconic styles continue to lend urban cool to wardrobes young and old. Statement motifs imbued with a knowing playfulness, the signature sidestripe and ‘off the wall’ logo all remain central to the brand, which continues to innovate with novel designs and creative collaborations. Just right for stepping up daytime dressing, Vans’ shoes are fast becoming a rite of passage for mini style mavens.

HOME Shop AlexandAlexa

The perfect hangout spot, your favourite haunt – a home is where you can really frame who you and your family are! Shine some light onto your very own nest with this charming collection of treasures, made to give your home the uplift it deserves. From quality kitchenware adorned in beautiful prints to the cosiest blankets & rugs crafted with a whole lot of love, go explore the full collection today.


It’s about that time of year… Where a well overdue refresh for the home offers just the right tonic to embrace a new season. Switch up your colour themes, or throw on some new cushions, deck the nursery with the prettiest pictures or lay down a rug for those busy little feet. From ferm Living Scandinavian charm to the sweetest French florals by Petit Bateau, find everything you’ll need to spruce up their surroundings, right here!


A home is where you can really frame who you and your family are! Shine some autumnal hues onto your very own nest with this charming collection of treasures, made to give your home the uplift it deserves. From quality kitchenware adorned in beautiful prints to the cosiest blankets & rugs crafted with a whole lot of love, go explore the full collection today.

BATH & TOILETRIES Shop AlexandAlexa

A dreamy little cluster for freshening up and winding down, our collection of bath bits and toiletries come brimming with complete comfort, pamper central features and total ease of use. Look out for toys that make them giggle, snuggly soft textures and scents to grant them tranquillity and calm.

GARDEN Shop AlexandAlexa

Little adventurers will love exploring the great outdoors with our garden selection. Camp out under the stars with our fun tents, play in the sandpit with our brilliant toys or get green fingered and grow your own flowers.

NURSERY Shop AlexandAlexa

Shop the latest nursery décor and interior accessories to land at Alex and Alexa. With everything from nightlights and rugs, to wallpaper and wall stickers, we have what you need to kit out your baby or toddler’s special space with sophistication and style.

KIDS BEDROOM Shop AlexandAlexa

Our special sleeping collection has been thoughtfully curated to grant you the perfect bedtime ambience, so that you and little one can simply drift into slumber and rise calm and rested. From soft cotton blankets and dreamy canopies to comfy padded nests and soothing nightlights, a peaceful night’s sleep is waiting…


When your comfort and wellbeing takes priority over everything else – rest assured, mama because with this wide-ranging collection spanning everything from nursing tops to maternity trousers, there’s no need to compromise on style and the ability to put some great outfits together! This handpicked lineup features breezy dresses from Boob Design, floral printed essentials by Frugi and Emma och Malena’s super comfy loungewear.

TRAVEL Shop AlexandAlexa

Little jet setters will love our travel selection! Pack in in style with our cute carry-ons, keep them amused with games for the journey and don’t forget to bring your sun cream!

TOYS Shop AlexandAlexa

Shop designer toys for girls, boys, babies and teens. Discover construction toys, dolls’ houses, stuffed animals and teddy bears, bicycles, puzzles, costumes and more as well as jewellery and technology for older children, from brands such as Baby Born, BRIO, Le Toy Van, and LEGO®.


With items arriving every day, there’s always something exciting to spark their imaginations with our new in toys and gifts. From much-loved classic brands such as Steiff Teddy Bears, Penguin Books and Moulin Roty, to niche toy creators such as Lucky Boy Sunday, Studio Delle Alpi and Atsuyo and Akiko, our buyers source the coolest designs from all over the world so you can shop the best kids toys at the click of a button.


At AlexandAlexa we have your kids educational needs in hand, ensuring a multitude of fun and action-packed ways to learn. From puzzles to building blocks, stacking toys, role play sets and much more, there’s something for every child and interest. Browse our pick of brands such as Plus-Plus, Kid’s Concept and Stoy for a range of stylish toys, all geared to support your child’s development.

INDOOR PLAY Shop AlexandAlexa

Watch, mesmerised as their bright young imaginations unravel and evolve with our handpicked collection of indoor toys. From puzzle sets to keep them entertained all day long to pull along animal pals ready to take them on adventures aplenty! Discover a brand new world of indoor play, today!

ARTS AND CRAFTS Shop AlexandAlexa

From bead sets and play dough to chalkboards, paints and stickers, our arts and crafts range has everything you need to get their creative juices flowing. The perfect way to express and encourage artistic flair, they’ll love crafting original masterpieces with a little help from the experts at Art Park, Djeco, Playbox and more!


Crucial to child development, pretend play encourages little ones to use their imaginations and build their storytelling skills. Our edit of doll houses, miniature food and home appliances and costumes are sure to play a great supporting role in encouraging them to explore, be creative and most importantly, have fun while playing!

BOOKS Shop AlexandAlexa

Feed your bookworm’s thirst for knowledge with AlexandAlexa’s brilliant range of children’s books. Little creatives will love our colouring and recipe books, bedtime stories have never been so fun with story and pop-up books and learning to read can be made as easy as A-B-C with soft baby books and fiction books. Featuring well-known publishing houses like Tate Publishing, Chronicle Books and HarperCollins, this outstanding range will inspire and encourage reading in all members of the family.

OUTDOOR PLAY Shop AlexandAlexa

Getting out into the great outdoors has never been more fun thanks to our exciting selection of toys and games. Little adventurers can tear around the garden with stylish Stoy bikes, whilst mini city explorers can cruise along in mini-me cars from BIG. And if it’s some good old fashioned quality family time you’re after, Stiga’s badminton sets will keep everyone entertained for hours!

SOFT TOYS Shop AlexandAlexa

Cuddles have never been so much fun with our brilliant range of soft toys. Traditional teddy bears make timeless gifts for newborns; whilst crochet toys, puppets and rag dolls are perfect for older kids.

WOODEN TOYS Shop AlexandAlexa

There’s something particularly special about wooden toys. Solid, lasting and stylishly traditional, wooden toys are bound to inspire many an imaginative game! Wooden building blocks from Le Toy Van and Kids Concept allow little ones to not only express creativity, but encourage co-ordination and colour recognition. Heirlooms-in-the making, wooden toys make great gifts too.

DOLLS & DOLLS’ HOUSES Shop AlexandAlexa

Explore our beautiful range of baby dolls, dolls’ houses and doll accessories. Inspire imaginative play with pretty princesses and ballerina dolls from Melissa & Doug and Corolle; and no little girl will be able to resist a cuddle from our selection of super-cute dolls by JC Toys. If that wasn’t enough, there’s hours of fun to be had with Lundby and Le Toy Van’s miniature doll furniture sets.