Ideal Online Shopping Direct sells Kitchen, Fashion, Tech, Beauty, Health, Fitness, Jewellery, Watches, DIY, Garden, Toys, Lifestyle.
Where we are incredibly passionate about delivering a dynamic and entertaining shopping experience via our multi-channel approach. Working closely with our stakeholders, be they suppliers, investors, employees and of course our customers we are proud of our unique and innovative approach to TV and Web retailing.
Ideal Shopping Direct are determined to create a constant stream of innovative, entertaining and must-have products supported by both strong Brands and our own unique retail brands, which will constantly ensure we provide excellent value and delight our shoppers.
Ideal Shopping Direct has a great reputation with its shoppers, and they tell us regularly with hundreds of five star reviews on products in all our categories.
Five star reviews are generated by excellent products, which offer unique and exciting experiences for our shoppers and that comply with legal requirements and are marketed to their full potential.
Ideal Shopping Direct is a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.
Kitchen, Fashion, Tech, for Beauty, Health, for Fitness, Jewellery, Watches, DIY, for Garden, Toys, Lifestyle – Idealworld TV Ideal Shopping Direct Limited
Your Home is your sanctuary, a place to relax, unwind and enjoy! Our extensive home range has got everything to make your space unique! For every room in your house, we have all the essential soft furnishings, bedding, towels, toys, DIY projects, as well as decorative items such as faux flowers, and much more, here!
Whether this is your first home, or you’re in need of a revamp, we will give you the best of our latest selections!
Our ranges go as far as heating & cooling, ironing, car care products and pet shop items!
Home Categories
| Bedding | Cleaning | Toys | Home Decor | Car Care |
| Ironing | DIY | Faux Flowers | Heating & Cooling | Towels |
| Soft Furnishings | Pet Shop |
Kitchen Categories
The kitchen opens a world of dish possibilities and we find it only right that we personal chefs have the tools to cook up a storm. Our food prep essentials, tabletop cookers and finishing touches provide everything you need to transform your kitchen into a good food hub and a place to enjoy hearty home-cooked meals.
| Food Preparation | Food and Drink | Storage and Cleaning | Kitchen Appliances | Picnic Accessories |
| Coffee Hub |
Fashion Categories
| Clothing | Fashion Accessories | Footwear | Mens Clothing | Underwear |
Technology Categories
| Phones | Batteries | Car Accessories | Audio | Sports and Outdoors |
| Laptops & Netbooks | TVs | Music Players | Tablets | Smart Home |
| Home Security | Travel Accessories |
Beauty Categories
This is the perfect time to give yourself some well-deserved TLC! Whether you want to give yourself a holiday glow with some self-tan or treat your skin to a healthy, refreshed look, we’ve got you covered! Your go-to destination for all things teeth, face, body and hair are available right here! We offer everything from makeup, skincare, hair products and more!
| Skincare | Cosmetics | Problems & Solutions | Personal Care | Body Care |
| Hair Care | Fragrances | Tanning | Wigs & Extensions | Teeth Whitening |
| Try Me |
Health & Fitness Categories
Keep fit and healthy at home with our range of fitness equipment, including treadmills, exercise bikes, and cross trainers, Or, why not take your workout outside, with one of our bicycles or electric bikes? We’ve got gym wear too so you can keep comfortable while keeping fit, and a nutrition range to support good health.
| Bikes | Nutrition | Fitness | Fitness Accessories | Personal & Healthcare |
| Activewear | Electric Bikes | Fitness Equipment | Health | Fitness Technology |
| Vitamins & Supplements | Outdoors & Recreation |
Jewellery Categories
| Watches | Bracelets and Bangles | Accessories | Necklaces | Rings | Earrings |
DIY Categories
Whether you’re a DIY know-it-all or a complete novice we have a selection of Do It Yourself products and equipment perfect for all ability levels! Whether you’re painting and decorating, car cleaning or carrying out household maintenance, we have the supplies and power tools to help you get the job done!
| Painting & Decorating | DIY Accessories | Household Maintenance | Power Tool Accessories | Ladders & Accessories |
| Hand Tools | Power Tools |
Garden Categories
Make your garden a space the whole family can enjoy, with our range of gardening tools, trimmers, lawnmowers and other machinery. Invest in a barbecue, accessories and lighting to make your outdoor space homely, and try your hand at gardening with our range of compost, gardening chemicals and essentials, flowers and plants, and grow-your-own fruit and veg.
| Plants & Flowers | Flowers | Trees & Shrubs | Roses | Grow Your Own |
| Instant Impact | Garden Essentials | Compost & Chemicals | Garden Machinery | Pressure Washers |
| Multitools | Garden Power Accessories | Hedge Trimmers | Lawn Mowers | Blower Vacs |
| Garden Equipment | Hanging Baskets | Pots & Planters | Water & Irrigation | Garden Feed & Care |
| Outdoor Living | Garden Lighting |
Toys Categories
| Games and Puzzles | Interactive & Outdoor Toys | Construction & Cars | Remote Control Toys | Ride Ons |
Brand Categories
| AA1 | AEG | Athena Pinsonic | Bamboo Bedding | Beldray |
| Beko | Black and Decker | Black Magic | Bloom | Blue Magic |
| Boneco | Bosch | Bright Bugz | Cataclean | CLEANmaxx |
| Construct & Create | Custom Gifts | Daz | DC | Dormeo |
| Downland | Drill Bits | Duracell | Eazzypress | E-Cloth |
| Elf | Feather & Down | Football | Friends | Glow Crazy |
| Good Sleep Expert | Goop | GX Suspension | Halo | Harry Potter |
| Hexbug | Hoover | Hydrolex | Jelly Belly | Karcher |
| Kingfisher | Kleeneze | KNEX | Livington | Livington Prime |
| Mans‘ Best Friend | McKlords | Metaltex | Minky | Mrs Gleams |
| Mulberry Silk | MyPillow | NanoFixIt | Oakham | Octasmart |
| Polti | Princess | Problem Solved | Professor Pengelly | RCR Crystalleria Italiana |
| RED | Renault | Road Angel | Roidmi | Roofix |
| Rowenta | RSPCA | RUG Doctor | Russell Hobbs | Safe Sip |
| Scale Wizard | Scandinavian Feather Co | Scott Feather Bedding | Shadazzle | SilverLine |
| Sky Max Drone | Slumberdown | Spear and Jackson | Starlyf | Tefal |
| The Furniture Collection | Thomas Earnshaw | Top Gear | Tower | Treat Factory |
| Turbo Trax | Vamoosh | Vanguard | Veito | Verbatism |
| Vonhaus | Vybra | Waboba | Wagner | Warmlite |
| Williams | WINNING | Wolf1 | Woodland Leather | less |
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UK locations Ideal Online Shopping
| Aberdare Ideal Online Shopping | Armagh Ideal Online Shopping | Ashford Ideal Online Shopping | Argyll and Bute Ideal Online Shopping | Ayr Ideal Online Shopping | Angus Ideal Online Shopping |
| Aberdeen Ideal Online Shopping | Avon Ideal Online Shopping | Antrim Ideal Online Shopping | Aylesbury Ideal Online Shopping | Bangor Ideal Online Shopping | Barnsley Ideal Online Shopping |
| Barry Ideal Online Shopping | Bath Ideal Online Shopping | Bedford Ideal Online Shopping | Belfast Ideal Online Shopping | Bexhill-on-Sea Ideal Online Shopping | Birmingham Ideal Online Shopping |
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| Crawley Ideal Online Shopping | Crewe Ideal Online Shopping | Croydon Ideal Online Shopping | Cumbernauld Ideal Online Shopping | Cumbria Ideal Online Shopping | Cwmbran Ideal Online Shopping |
| Darlington Ideal Online Shopping | Dartford Ideal Online Shopping | Derby Ideal Online Shopping | Devon Ideal Online Shopping | Doncaster Ideal Online Shopping | Dorchester Ideal Online Shopping |
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| East Sussex Ideal Online Shopping | Eastbourne Ideal Online Shopping | Edinburgh Ideal Online Shopping | Essex Ideal Online Shopping | Exeter Ideal Online Shopping | Falkirk Ideal Online Shopping |
| Fife Ideal Online Shopping | Galashiels Ideal Online Shopping | Glasgow Ideal Online Shopping | Gloucester Ideal Online Shopping | Guildford Ideal Online Shopping | Gwynedd Ideal Online Shopping |
| Halifax Ideal Online Shopping | Hamilton Ideal Online Shopping | Hampshire Ideal Online Shopping | Harrogate Ideal Online Shopping | Harrow Ideal Online Shopping | Hastings Ideal Online Shopping |
| Haywards Heath Ideal Online Shopping | Hemel Hempstead Ideal Online Shopping | Hereford Ideal Online Shopping | Hertfordshire Ideal Online Shopping | Highland, Ideal Online Shopping | Horsham Ideal Online Shopping |
| Hove Ideal Online Shopping | Huddersfield Ideal Online Shopping | Hull Ideal Online Shopping | Humberside Ideal Online Shopping | Ilford Ideal Online Shopping | Inverness Ideal Online Shopping |
| Ipswich Ideal Online Shopping | Isle of Anglesey Ideal Online Shopping | Isle of Wight Ideal Online Shopping | Isle of Scilly Ideal Online Shopping | Kent Ideal Online Shopping | Kingston upon Hull Ideal Online Shopping |
| Kingston upon Thames Ideal Online Shopping | Kirkcaldy Ideal Online Shopping | Kirkwall Ideal Online Shopping | Lancaster Ideal Online Shopping | Leeds Ideal Online Shopping | Lerwick Ideal Online Shopping |
| Leicester Ideal Online Shopping | Lincoln Ideal Online Shopping | Littlehampton Ideal Online Shopping | Liverpool Ideal Online Shopping | Livingston Ideal Online Shopping | Llandrindod Wells Ideal Online Shopping |
| Llandudno Ideal Online Shopping | Llanelli Ideal Online Shopping | London Ideal Online Shopping | Luton Ideal Online Shopping | Maesteg Ideal Online Shopping | Maidstone Ideal Online Shopping |
| Manchester Ideal Online Shopping | Mansfield Ideal Online Shopping | Medway Ideal Online Shopping | Merthyr Tydfil Ideal Online Shopping | Middlesbrough Ideal Online Shopping | Middlesex Ideal Online Shopping |
| Midlothian Ideal Online Shopping | Milton Keynes Ideal Online Shopping | Moray Ideal Online Shopping | Motherwell Ideal Online Shopping | Neath Ideal Online Shopping | Newcastle Ideal Online Shopping |
| Newport Ideal Online Shopping | Northampton Ideal Online Shopping | Norwich Ideal Online Shopping | Nottingham Ideal Online Shopping | Oldham Ideal Online Shopping | Orkney Ideal Online Shopping |
| Oxford Ideal Online Shopping | Paisley Ideal Online Shopping | Penarth Ideal Online Shopping | Perth Ideal Online Shopping | Peterborough Ideal Online Shopping | Plymouth Ideal Online Shopping |
| Poole Ideal Online Shopping | Portsmouth Ideal Online Shopping | Preston Ideal Online Shopping | Reading Ideal Online Shopping | Redhill Ideal Online Shopping | Richmond Ideal Online Shopping |
| Ripon Ideal Online Shopping | Romford Ideal Online Shopping | Rotherham Ideal Online Shopping | Rutland Ideal Online Shopping | Salisbury Ideal Online Shopping | Seaford Ideal Online Shopping |
| Sheffield Ideal Online Shopping | Shrewsbury Ideal Online Shopping | Slough Ideal Online Shopping | Solihull Ideal Online Shopping | Southall Ideal Online Shopping | Southampton Ideal Online Shopping |
| Southall Ideal Online Shopping | Southend Ideal Online Shopping | St Albans Ideal Online Shopping | Sheffield Ideal Online Shopping | St Leonards on Sea Ideal Online Shopping | Stevenage Ideal Online Shopping |
| Stirling Ideal Online Shopping | Stockport Ideal Online Shopping | Stoke on Trent Ideal Online Shopping | Suffolk Ideal Online Shopping | Sunderland Ideal Online Shopping | Surrey Ideal Online Shopping |
| Swansea Ideal Online Shopping | Sutton Ideal Online Shopping | Swindon Ideal Online Shopping | Taunton Ideal Online Shopping | Telford Ideal Online Shopping | Torquay Ideal Online Shopping |
| Truro Ideal Online Shopping | Tunbridge Wells Ideal Online Shopping | Uckfield Ideal Online Shopping | Wakefield Ideal Online Shopping | Walsall Ideal Online Shopping | Warrington Ideal Online Shopping |
| Watford Ideal Online Shopping | Weston Super Mare Ideal Online Shopping | Wigan Ideal Online Shopping | Wolverhampton Ideal Online Shopping | Worcester Ideal Online Shopping | Worthing Ideal Online Shopping |
| York Ideal Online Shopping |