Wiggle Cycle online bike shops – Bikes, Cycle Clothing, Accessories and Components site

Wiggle Cycle – cyclists, runners, swimmers, triathletes, hikers, and gym-goers. Wiggle understand how it feels to GET THERE – that feeling when, whatever your sport, whatever your level, you go further, push harder, get better, and the impossible suddenly feels like home.

Like you, we’ve overcome our barriers, including the snooze button. Mostly. Wiggle feel the same rush of hitting that peak, climbing that gradient, and beating that time. We’ve had days we’d like to forget but still can’t wait to get out there again. Wiggle savour those training days with our mates, and the solitary sessions that clear our heads.

We’re on your local park run; we’ve swam lengths beside you at the pool; we’ve met you on a 100-mile ride and hiked past you on a mountainside. This is why we’re experts in sourcing, testing, and delivering the best sports equipment there is at extraordinary prices. And why the world’s biggest names choose to work with us while we continue to support small, specialist brands doing amazing work in sports tech and innovation. That’s why Wiggle works. Because, like you, we’re just trying to be the best we can be.

Including the Edge 1040 solar & Forerunner® 955 solar
Choose comfort for long-distance rides
Fresh new styles for every adventure
Improve performance with leading gear this season
Top performance cycle wear from our best brands
Hydration packs and nutrition

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Accessories | Wiggle

Featuring trusted products from leading brands, our choice of health and fitness accessories will ensure you remain in peak condition no matter your discipline. With an expansive range of cycle accessories, along with advanced running accessories and the latest triathlon accessories, you’ll find the ideal tools to boost your training and competitive edge. You’ll also find a complete range of gym gear, while our vast array of camping accessories and hiking gear will take your outdoor adventures to new heights.

Bike Locks

Bike Locks – Secure your beloved bike with the powerful bike lock systems available at Wiggle. From tough yet convenient D locks to ground anchors, combination bike locks, and bicycle chain locks, you trust your bike is well protected when out of sight even if it’s rarely out of mind. Made from super-tough materials using the latest anti-theft techniques, make sure your bicycle lock has your bike on lock-down.

  • Anchor Locks
  • Cable Locks
  • Chain Locks
  • D Locks
  • Security Kits

Anchor Locks

For the ultimate in bike security, Wiggle’s selection of ground anchor locks and bike ground anchors will leave no doubt when it comes to securing your bike. Lock down your cycle to the wall or floor in the most secure and convenient way possible.

Cable Locks

For a bike lock you can trust and won’t let you down, secure your bike with Wiggle’s range of versatile cable locks, combining convenience and protection into an all-purpose solution for your bike. A sturdy lock is one of the most important bicycle accessories any cyclist should have whether you ride road, MTB, BMX, cyclocross, or commute, so ensure it’s safely stowed with these trusted cable locking systems from leading brands. Choose between loop securing systems or the latest combination cable locks that come with durable, vinyl coatings and anti-tampering tech.

Chain Locks

For the ultimate in impenetrable security, Wiggle’s choice of chain locks will ensure your bike is protected against theft and secure in all situations. Providing a significant deterrence to theft, the chain bike lock is one of the hardest wearing bicycle accessories, capable of withstanding immense pressures. For convenience and practicality, opt for a wearable chain lock to reduce the weight in your backpack, ensuring your balance and centre of gravity are optimised wherever you’re riding.

D Locks

Utilising one of the most secure cycle lock designs available, Wiggle’s wide choice of D locks will ensure your bike is protected against a vast variety of potential threats. An instant deterrent to thieves, these uniquely designed bike locks are among the most hardwearing of security-focused bicycle accessories, as well as being portable, convenient, and able to be snapped into place in seconds.

Bike Mirrors

Maintain a complete view of your surroundings and hazards with Wiggle’s wide selection of bicycle mirrors. With our bike accessories and cycle mirrors, you’ll find aerodynamic, fully adjustable bike mirror designs, perfect for commuting, road cycling, or even MTB. Opt for the latest handlebar mirrors, or choose a bar end mirror to slot the cycling mirror into the handlebar. For more flexibility, secure your cycle mirror with an articulated mounting system, or alternatively, go for one of the latest bicycle helmet mirrors to ensure your rear view is always in sight.

Bike Stands

Whether for storage or mechanical work, Wiggle’s choice of bike stands offer convenience and confidence. Use quality bike wall mounts to secure your bike safely and free up floor space, go for a cycle rack to keep multiple bikes safe and organised, or choose a bike display stand to show off your prized steed. For the mechanically minded, a cycle stand is vital, and the choice of top brand, indoor bike floor stands and bike stands will provide the perfect perch for top-notch tinkering.

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Books and Maps

  • Books
  • Maps

Bottle Cages

Wiggle’s selection of bike bottle cages will ensure your water bottle is secured to your bike frame in style. With a range that spans the latest carbon bottle cages to rugged bike water bottle holders, you’ll stay hydrated whether sweating in a sportive, toughing it out on the trail, or topping your PB in a time trial. You’ll find bike bottle cages in a complete range of designs and colours for any style of bike, all from leading manufacturers of cycling accessories.


Never underestimate the importance of a quality, reusable water bottle when on the bike, during a run, or in the gym. At Wiggle, you can choose from a selection of the best water bottles available, including 1 litre and 2 litre water bottles, super light and even aero cycling water bottles, kids water bottles, and the latest running water bottles with advanced valve systems and handheld designs. Our range of gym water bottles, meanwhile, includes options with shake powder compartments to ensure you have easy access to all your nutritional needs.


With leakproof flasks, large and lightweight drinking flasks for hot and cold drinks, you’ll always feel refreshed with Wiggle’s huge range of hiking flasks and all-purpose drinking flasks. Choose from a range of durable camping and hot drink flasks, opt for a protective vacuum flask, or choose an attractive travel flask for exploring rural or urban landscapes.

Water Bottles

From reusable water bottles to quality kids water bottles, Wiggle’s comprehensive range comprises the best sports water bottles available. You’ll find top quality gym water bottles, 1 litre water bottles, and superlight running water bottles, each delivering the refreshment you need for your sport. Choose from cycling water bottles to fit your bidon cage, hiking water bottles with environment control materials, and handheld water bottles with ergonomic designs, all helping you reach your goal and perform at your best.

Car Racks

Take your bike anywhere with Wiggle’s heavily loaded choice of the best bike racks for cars. Choose from adjustable bike roof racks and bike carriers for your car or a choice of tow bar bike racks and carriers, capable of safely transporting up to four bikes. Featuring bike carrier options for every style of vehicle, including towball cycle racks for cars and both 7 and 13-pin connections for use with cycle carriers featuring rear lights. Whatever your destination, you’ll find the right bicycle rack for your car at Wiggle.

  • Car Racks
  • Rear Door Racks
  • Roof Bars
  • Roof Racks
  • Tow Bars

Child Seats and Spares

  • Child Seat Spares
  • Child Seats

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Child Seats

Children will love the opportunity to share your love of cycling in safety with Wiggle’s huge choice of child bike seats. With the latest baby bike seats or toddler bike seats, even the very young can enjoy your cycling adventures. All seats comply with international safety standards, and offer comfort and protection for you and your precious cargo. There are also kids’ bike seats for older children or towable bicycle child seats made from robust materials with comfortable ergonomics. You’ll also find rider facing child bike seats to keep a close eye on your child, and child seat spares for updating or securing your existing seats.

Frame Protectors

Bike frame protection aids frame integrity and longevity even for the most aggressive riders and, at Wiggle, you’ll find a wide selection of mountain bike frame protection and bike frame guards to suit how you ride. Browse the complete range of bike shield protection for all types of mountain bike and adventure bikes, complete with bicycle frame protection and cable shielding for road bikes.

Hydration Belts

Maintain technique and balance on the toughest trail with Wiggle’s selection of the best hydration belts. Choose from quality running water belts combining design and durability. The full running hydration belt range includes bounce-free formats with multiple storage options.

Hydration Systems

Wiggle’s range of bike hydration systems and running hydration systems offers the latest in convenience and ergonomics to help you go further, faster. From backpack hydration systems for outdoor training to hydration systems for triathlon bikes, you’ll find a range that includes some of the best hydration systems from leading brands used by world class athletes.


Whether you’re looking for the best hydration bladder for the outdoors, or a quality cycling water bladder for two-wheeled adventures, Wiggle’s choice of bladder packs and water bags for hiking will ensure you’re hydrated wherever you roam. Choose from the latest lightweight running bladder designs from top manufacturers, including 2L hydration bladders for all-day exploring and hiking water bladders with handy bite valves and backpack-friendly dimensions.

Hydration Packs

Choose a hydration pack from Wiggle and get the freedom to explore anywhere. The range of hydration backpacks includes running hydration packs and cycling hydration packs, all designed to be rugged yet light, offering the latest in hydration bladder technology.


Protect your components and clothing with the choice of MTB mudguards and road bike mudguards at Wiggle. The range of front and rear mudguards includes screw-on and clip-on mudguard options in a range of sizes from leading manufacturers.

Clip-on Mudguards

Charge brazenly through puddles and casually career into the mud with a protective bike mudguard from Wiggle. Defy any deluge and keep spray under control with a robust MTB mudguard, or keep your Euro-pro look intact with road bike mudguards. The selection includes clip-on mudguards for road and commuter, while you’ll find compatibility with mountain bike parts for any MTB set-up.

Fixed Mudguards

Set your bike up for all-weather riding with a road bike mudguard or MTB mudguard set at Wiggle. Featuring the latest in bike mudguard and fixed mudguard designs, you’ll be able to take on all hazards in confidence.

Running Belts

Run without distraction with Wiggle’s selection of running belts for phone or key carrying while out on your next run.

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Cycling Goggles

Cycling goggles protect your eyes while providing pin-sharp clarity as you tackle the hazards of the trail. At Wiggle you’ll enjoy a clear view with the best MTB goggles, including the latest models from top brands, offering advanced de-misting and polarised lens technology. Choose from a panoramic range that includes robust mountain bike goggles for the ravages of downhill and lightweight, comfortable bike goggles suitable for all day wear.


Fulfill your fitness vision with sports sunglasses at Wiggle. The huge range of options will help you train and compete with your eyes on the prize, and includes a vast array of styles and features including polarised lenses, anti-fogging, and lightweight frames.

Cargo Trailers

Find a range of the best bike cargo trailers at Wiggle and turn your bike into a roving workhorse. The choice includes one wheel bike trailers and two-wheeled bike luggage trailers from leading brands. You’ll also find great deals on lightweight bicycle luggage trailers and bicycle cargo trailers developed for both leisure and courier riders.

Child Trailers

Share your cycling adventures with a child bike trailer for kids from Wiggle, including the latest child trailers, baby bike trailers, and bike buggy models. The range extends to tag along bike set-ups and articulated bicycle trailers, allowing you to ride freely and enjoy the adventure together.


For versatile and multi-purpose storage, Wiggle has the ultimate range of outdoors and sports bags, no matter what your discipline or level. From top quality cycling bags for your commute to the latest gym bags for your post-work workout, your gear will be protected and organised whether you’re headed for training or competing in a race. Wiggle also has a huge selection of top running bags and swim bags, packed with innovative features for improved storage. If you’re set for the great outdoors, our choice of hiking bags and camping bags will ensure your gear is safe from the elements. For the triathlete packing for three sports, our triathlon bags have the solution, with specifically-designed compartments to keep your triathlon gear clean, dry, and fresh.

Bike Bags

With a quality bike bag from Wiggle, your bike will travel in style. Choose from light, safe, and secure cycling bags and bike carry bags to stow your road or mountain bike or opt for a durable and protective bike box offering security on the move. You’ll also find convenient bike travel bags to store your bike-related equipment to ensure your cycling adventure goes smoothly.

Bike Covers

Keep your beloved bike protected from the elements with a bike cover from Wiggle. For outdoor storage, use a waterproof bike rain cover to ensure your bike is free from rust and dust, or choose a shielding bicycle cover for indoor storage to keep it safe from spills and dirt build up, ensuring it’s ready to go when you are.

Wheel Bags

For travelling to the trail or competition, Wiggle’s range of bike wheel bags will ensure your treads stay secure. The range includes road and MTB wheel bag options all from leading brands.

Child Carriers

Help little ones share the adventure with a baby carrier backpack from Wiggle. Featuring the latest models from trusted manufacturers, the range of child carriers includes both baby and toddler backpack carriers as well as the latest ergonomic baby carrier designs. So whether you’re looking for a fully-featured hiking baby carrier for long days on the trails or a handy baby hiking backpack for quick excursions, you’ll find the ideal product for you.

Courier Bags

Light, durable, and secure, Wiggle’s selection of quality courier bags will ensure your cargo is easy to carry and fully protected throughout its journey. Complete with convenient features and clean, functional designs, the range of bags and accessories for the commuter or professional courier prioritises ease of use and ergonomics specifically for the cyclist. You’ll also find a complete range of side bags for extra storage and messenger bags for storing laptops, documents, tablets, or folders.

Dry Bags

Protect your belongings at the pool or while openwater swimming with a waterproof dry bag from Wiggle. Choose from a wide choice of the best waterproof bags for easy storage and some of the best dry bags for competitions.

Duffle Bags

Choose Wiggle for gym duffle bag backpacks, large duffle bags for shoulder carrying, and convenient sports duffle bags for quick trips to the gym. The range of duffle backpacks and bags includes a range of features, such as wet clothing compartments and durable materials for regular use.


Bike baskets – front or rear – transform your bike into an all-conquering cargo-carrier, and at Wiggle you’ll find a huge array of designs for your bike. Whether it’s a folding bike basket or robust metal bike basket, a children’s bike basket or even a dog basket for the bike, you’ll find way more than you can carry at Wiggle.

Frame Bags

Up your storage capacity with the range of road bike frame bags and mountain bike frame bags at Wiggle. Stow away items with a triangle bike bag, including hoop and loop secured triangle bags and front mounted triangle frame bags that fit any bike.

Handlebar Bags

Keep your valued possessions close to hand with Wiggle’s choice of attractive and convenient handlebar bags. Whether you’re a commuter wanting to securely stow your smartphone, keys, or snacks, or a triathlete trying to find an easy-reach storage solution for nutritional supplements and body care, you’ll find the right bicycle handlebar bag at Wiggle.

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Made from lightweight yet durable materials, versatile bike bar bags fit snugly to almost every style of commuter, road, or mountain bike, offering a stylish and practical addition to your cycle. Waterproof handlebar bags are perfect for those winter commutes, the damp conditions of a mountain trail and even to take bike packing. With options from the leading bike brands such as Brooks England and Topeak, we are confident the perfect bike handlebar bag or handlebar roll is only a click away.

Panniers and Racks

Featuring the latest bike pannier racks and spares, the range at Wiggle will ensure the safety of your cargo or bike rack bag. Featuring a wide choice of panniers and racks from top manufacturers and brands, your bike will become the perfect vehicle for any style of pannier bag or items or varying size and weight.

Pannier Bags

Secure your goods with the choice of cycle pannier bags at Wiggle. From waterproof pannier bags to robust pannier racks, the range of bike pannier bag options will ensure your cargo is safe and secure. Featuring the latest bike pannier racks and spares, the range at Wiggle is made up from top manufacturers and brands, to ensure that your bike will become the perfect vehicle for any style of pannier bag or items or varying size and weight.

Cycle Panniers

A pannier rack for a road bike is fitted as a balanced pair to the front or rear wheels, with the pannier bag providing ample room to carry personal belongings or camping kit. Traditional and waterproof panniers from leading brands such as Brooks England and Topeak are popular choices for touring cyclists and commuters. If you prefer to ride in comfort and save the hassle of wearing a backpack or need additional carrying capacity, then a cycle pannier bag and rack is the solution for you.

Pannier Racks

Securing your cargo has never been easier with the range of stylish, light, and durable pannier racks at Wiggle. Available for a huge range of bike styles and sizes, your important items will be safe and secure with one of the quality bike pannier racks from trusted brands. With ultra-light options for long commutes, or robust rear bike rack options for your fat bike, you’ll find the ideal model for your needs.

Rack Bags

Available in a multitude of styles, sizes, and uses, Wiggle’s huge choice of front and rear panniers is sure to have the perfect model for you. The extensive range of bike panniers contains single and double pannier bags for reliable and efficient storage. The commuter or urban cyclist will find exceptional durability and attractive designs, capable of securely stowing laptops, documents and more. For the adventure biker, there are all-weather, waterproof rack bags, made from lightweight yet impermeable materials to ensure your cargo remains dry and safe in all conditions.

Saddle Bags

Available in a variety of sizes and styles, Wiggle’s wide range of saddle bags provides convenient storage whether you are on the road, trail, or a gravel-based adventure. Securely stow your personal belongings, such as smartphone, wallet, nutrition, powerpacks, or tools within easy reach. Choose from robust bike saddle bags from trusted brands like Lezyne – perfect for Road, MTB, or Adventure riders, with quick-release mounting systems and Teflon-coated fabrics. Or for commuters, opt for a leather-trimmed cycling bag with executive styling from Brooks England. Whatever your requirements, you’ll ensure your belongings are protected and conveniently stored with the huge choice of cycle saddle bags available at Wiggle.


Wiggle is packed with the latest backpacks, rucksacks, and sports bags, perfect for runners, cyclists, explorers, gym-goers, triathletes, and more. Choose from durable cycling rucksacks for the adventure rider or MTB cyclist, or opt for a sleek and light cycling backpack for the roadie. Find premium quality running rucksacks and running backpacks, perfect for either pounding the trails or hitting the road, while the fast-packer or hiker will find ideal camping rucksacks and hiking backpacks with huge storage capacities and weather resistant materials. The range includes gym rucksack options for complete changes or gym bags for convenient storage, while swimmers will find light and portable swim bags alongside multi-featured swimming rucksacks or triathlon transition bags.

Swim Bags

Grab and go straight to the pool, coast, or open water with the choice of high-spec swim bags available at Wiggle. From multi-compartment, pro-standard waterproof bags for swimming, to light and fun kids swimming bags, you’ll find the perfect portable carrier for all your gear from top brands like HUUB, Arena, Zoggs, Zone3, Nike Swim, and even Speedo swim bags. Choose superbly designed girls swim bags and boys swim bags, with compact mesh bag options, or large backpack formats to transport a complete complement of equipment and training aids.

Transition Bags

Improve your times and organise your kit with Wiggle’s choice of transition bags from leading brands. Choose from a range of models including professional-grade triathlon bags featuring the latest designs to speed up your change.

Waist Bags

Don’t let your belongings interfere with your technique with a quality belt bag from Wiggle. Choose from the wide selection of waist bags for instant, easy storage of valuables, such as your smartphone, keys, nutrition, wallet, or purse, while maintaining your most efficient stride or cycling pedal stroke. The choice of cycling and running belt bags includes features ideal for the fitness enthusiast, including mesh inner pockets, fully adjustable sizes, key hooks, and anti-bounce designs to ensure you remain comfortable and focused on your fitness goals.

Bike Maintenance

Bike repair and maintenance is just as much a part of the journey as the ride itself. At Wiggle, you’ll never blame your tools, with some of the biggest brands and highest quality bike tool kits, multitools, and bicycle maintenance equipment available in stock, including bike maintenance stands to allow for precision repairs. Trusted by beginners and professional teams alike, you’ll find everything you need for bicycle repair to keep your bike performing at its best no matter the season.

Cleaning Products

Find a range of the best bike cleaning products at Wiggle, making washing your bike easy and quick. The huge range from leading brands includes bike chain cleaners and degreasers, disc brake cleaners, drivetrain cleaners, intense bike cleaner formulas and bike degreasers, and even specialised carbon cleaners for lightweight bikes.


Ensure your bike is running smoothly with the range of specialist chain lubes and bike lubes at Wiggle, all from top brands and tested by the world’s top riders and teams.

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With a choice of the best bike pumps available at Wiggle you’ll vastly inflate your chances of a great ride. Choose from the very latest in light-weight mini bike pumps, CO2 bike pumps, track pumps, and bike hand pumps to suit your riding style. From great value bicycle pumps for the leisure cyclist, to weight-stripped units for competition, you’ll find the perfect choice for you – no pressure…

CO2 Pumps

With Wiggle’s choice of CO2 pumps and C02 cartridges, you’ll be back on the road or trail in minutes. Inflate your tyre in seconds with a variety of mount options and sizes, including seatpost mounted C02 inflators, saddlebag-sized models, and a choice of inflator heads, your roadside repairs will be a breeze.

Hand Pumps

Every cyclist needs a bike pump, and at Wiggle you’ll find one of the largest selections of hand pumps, mini bike pumps with gauges, and track cycle pumps for quick inflation. The innovative range includes some of the latest bike tyre pump designs, ensuring you reach the perfect tyre pressure fast.

Shock Pumps

Stop tolerating squashy handling and unpredictable landings by fine-tuning your mountain bike’s suspension pressure with the range of compact and quality shock pumps at Wiggle. An essential part of every mountain bike rider’s kit bag, use the suspension pump to easily adjust travel and damping with precision. Capable of achieving up to 350psi, while offering micro adjustment for perfectly dialled response, the range of MTB shock pumps from leading brands offer quick and easy trail-side use. Choose from bike shock pumps with digital or analogue displays, and compact designs that can easily fit into your regular kit bag for on-the-spot adjustment.

Track Pumps

Wiggle’s encyclopaedic selection of the best track pumps available offers the latest in bike track pump design. From tubeless track pumps to stowable travel track pumps, you’ll never feel the pressure during tyre repairs or maintenance.

Puncture Repair

Bike puncture repair kits are an essential piece of kit whether you’re tackling an Alpine epic or a trip to your village shop. At Wiggle, we have bicycle puncture repair kits for every eventuality, with pro-grade tubeless repair kits for racing road bikes, trailside bike puncture kits for mountain bike riders, and simple bike patch kits for the casual cyclist.


Ensure your bike is in top form with the choice of quality bike tools at Wiggle. With bike torque wrenches, bike stands, bike tool boxes, brake bleeding kits, and more, you can equip yourself with everything you need to keep your steed running smoothly.

Allen Keys

Optimise every component with Wiggle’s range of allen keys and allen key multi-tools. Choose from popular brands, such as Park Tool allen keys, among an extensive choice of bike tools for tinkering, upgrading, and overhauling.

Bottom Bracket Tools

Quality bottom bracket tools ensure this vital component is capable of providing the performance you need. At Wiggle, you’ll find a comprehensive choice of bike bottom bracket removal tools, including press fit bottom bracket removal tools and nonstandard bb removal tools for every type of groupset. The vast range includes bike cassette tools and bb30 removal tools, all from top manufacturers.

Chain Tools

At Wiggle, you’ll find a huge choice of bike chain tools to repair or maintain your chain. The range includes rehook chain tools, chain breakers, chain whips, chain splitters, cassette tools, and assorted other bicycle chain tools all from top brands.

Chainset Tools

For bike crank pullers and chainset removal tools, Wiggle’s huge range of bike crank removal tools will ensure your maintenance and upgrades are made easy. Choose from a selection of bike crank tools and bike crank removers from leading brands in bike maintenance.

Headset Tools

Find all the headset tools you need at Wiggle for replacing and repairs. The range from top manufacturers includes headset cup removers, handset presses, headset removal tools and crown race setting tools.

Multi Tools

A quality multi-tool is like having a portable workshop, capable of dealing with almost every eventuality either on the roadside or deep in the trails. Store one of these lightweight, compact bike tool kits in your backpack, saddle bag, jersey pocket, or bottle cage, to take care of on-the-fly repairs or adjustments. Fitted with Allen keys, wrenches, screwdrivers, spoke wrenches, chain tools, and more, your pocket multi tool will get you back on the road or trail in minutes. With a selection of the best multi tools available, Wiggle’s wide range includes budget options to pro-standard kits to suit your maintenance needs.

Tool Sets

Ensure all your tools are to hand with a quality bike tool kit from Wiggle. With full sets to suit every kind of bike, you’ll find the very latest in bicycle tool kits from top manufacturers.

Tyre Levers

Make tyre changes easy with a bike tyre lever from Wiggle. With low cost, simple levers to heavy duty bicycle tyre levers for maximum leverage, you’ll have the tool you need for a quick tyre change.

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Wheel Tools

Wiggle’s range of quality bike wheel tools ensures your build or repair will be a lasting improvement. The range of tools includes a choice of chain whips for quick and easy chain repair and replacement.


Make maintenance easy with a bike work stand from Wiggle. With quality components and durable construction, you’ll find a range of bike maintenance stands all offering pro-level security and function to make those all-important repairs and upgrades.

Bike Parts

Wiggle is the first choice for riders throughout the world for quality bike parts at an unbeaten price. From professional standard super-light bicycle parts for your superfast road bike, or burly mountain bike parts for shredding the trails, Wiggle offers a gigantic range of bike components from top makers Shimano, SRAM, Campagnolo, and more. Whether you’re looking to replace individual parts or upgrade your bike with a complete groupset, you can choose from entry-level bike components all the way up to elite drivetrain systems used by the peloton professionals.


Superior bike brakes are vital for maximum performance, whether you’re charging full pace on the roads, launching your bike down the trail, blasting through a cyclocross stage, or navigating tight roads on a daily commute. Wiggle’s vast range of bike brakes will give you maximum manoeuvrability with precision modulation, and includes the latest disc brake road bike technologies, as well as compatibility with hydraulic brakes, v-brakes, or calliper lever systems. You’ll also find quality-made bike brake pads to freshen up the performance of your existing braking system, giving you the opportunity to tackle the road or trail with confidence.

Brake Bleed Kits

Find a range of the best bike brake bleeder kits among the huge array of components and tools available at Wiggle. From bicycle brake bleed kits suitable for bleeding hydraulic bike brakes or disc brake fluid bleeder kits, to professional grade bike bleed kits for racing cyclists, you’ll find the tools you need to maximise your stopping power.

Brake Cables and Spares

Choose from Wiggle’s quality array of bike brake cables and spares to ensure your bike provides optimum performance. With bicycle brake cables from top brands, you’ll find reliable mountain bike and road bike brake cables and replacement parts, including inner brake cables and spares for both disc brakes, caliper brakes or even v-brake set-ups.

Brake Cables

Enjoy the advantages of complete confidence with the quality bike brake cables available at Wiggle. Whether for road, mountain bike, BMX or commuter bikes, your bicycle brake cable is a pivotal part of your bike, so ensure it’s made to the highest standards with our range from leading brands.

Brake Hose

Give your brakes a boost with the choice of MTB hydraulic brake hoses and road bicycle brake hoses at Wiggle. Choose from quality MTB brake hoses, for both calliper mountain bike brake lines and hydraulic disc brake hose replacement, all from leading manufacturers offering durability and quality materials.

Brake Levers

Experience instant response and dependable engineering with a comprehensive choice of quality brake levers at Wiggle. Featuring the latest long pull or short pull models and braking systems from leading bike components manufacturers Shimano, Campagnolo, and SRAM, you’ll find exceptional bicycle brake levers for road, MTB, commuting or BMX. Whether your existing bicycle parts are set-up for cable or hydraulic braking, or you’re running disc brakes, v-brakes, or calipers, you’ll find the perfect brake levers at arresting prices and quality.

Brake Oils

Choose from Wiggle’s extensive range of quality bike brake oil and bike mineral oil brake fluids for your bike. With a complete range of mountain bike brake fluids and road bicycle brake fluids to choose from, your bike will enjoy a boost to its stopping power. The range also includes specialist MTB brake fluids with exceptionally high boiling points for prolonged use on downhill trails.

Disc Brake Pads

Freshen up the feel of your bike with Wiggle’s complete range of disc brake pads. Whether you ride MTB, cyclocross, or have disc brakes on your road bike, you’ll find high performance brake pads from leading bike component brands Shimano, SRAM and many more. Crafted from advanced compounds and materials, including sintered, non-asbestos organic, semi-metallic and ceramic options, the wide selection of disk brake pads will ensure compatibility with the rest of your bike parts for smooth and consistent performance in both wet and dry conditions.

Disc Brake Rotors

Combining lightweight engineering with the latest alloy materials, Wiggle’s choice of brake rotors for disk brakes will give you consistent and responsive stopping power so you can push your bike to the limits. As part of Wiggle’s high quality selection of bike components and bike parts, you’ll find a huge range of professional standard brake rotors featuring increased rigidity and reduced weight. Capable of withstanding immense pressures and temperatures, these dependable components from leading brands such as Shimano and SRAM provide incredible performance no matter how hard they’re pushed.

Rim Brake Pads

Featuring the latest compounds for consistent performance, Wiggle’s choice of brake pads for carbon, aluminium, or alloy rim brakes will provide unbeatable stopping power. Whether you’re looking to upgrade to performance-level brake inserts for advanced modulation, or simply replacing like for like, the huge range of quality brake blocks from top brands will ensure you find precise compatibility with your existing brake system.

Rim Brakes

Cyclists understand better bike brakes help you go faster, so ensure your braking is optimised with the selection of premium rim brake pads available at Wiggle. You’ll be ensured exact compatibility with the vast range of brake pads available, whether you’re using alloy, aluminium, or carbon rims. With high-performance compounds designed to work with Shimano, SRAM, or Campagnolo brake calipers, you’ll enjoy precise modulation and improved stopping power, shaving chunks off of your times and giving you a new feeling of confidence as you hurtle into those turns.

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Cleats and Spares

Featuring cycling cleats and spares from leading brands, Wiggle’s choice of bike cleats provides complete control and comfort on the bike. Choose from quality spare or race ready road bike cleats for SPD or SPD-SL pedals, cleat covers to aid walking off the bike, and durable SPD MTB cleats compatible with the latest wave of clipless pedals.

Cleat Covers

Choose from the latest road bike cleat covers and MTB cleat covers from Wiggle to preserve the lifespan of your cleats. The broad choice of cycling shoe cleat covers includes cleat protectors designed for all major cleat formats along with cycling cleat covers to aid walking while off the bike.


With a range of cycling cleats from leading brands, Wiggle will help you discover a new feeling of connectedness with your bike. Choose from quality road bike cleats for SPD or SPD-SL pedals, cleat covers to aid walking off the bike, and durable SPD MTB cleats for the latest wave of clipless pedals.

Drivetrain and Gears

Your bicycle drivetrain includes every component involved in delivering the power from your legs to the wheels, including your bike’s crankset, through the bike’s cassette, freehub, and bike derailleur. Wiggle’s exhaustive range of components ensures you can optimise every aspect of your bike’s groupset, and includes the very latest ranges from the world’s biggest bicycle gear manufacturers. From quality bike bottom brackets, bike chainsets, and bike gear cables and levers, to bike chainrings and bike cranksets – even a range of mech hangers – you’ll find quality, reliable components for every bike and ride style.

Bash Guards

Chainring bash guards are your last line of defence against rock and root strikes on the trail. Wiggle’s choice of MTB bash guards includes the latest lightweight bike bash guard designs from leading brands. Choose from chain guide bash guards to suit any size of chain ring, including a variety of chainring bash guards for 1X and 2X set-ups.

Bottom Brackets

With Wiggle’s wide range of quality bottom brackets, you’ll find the perfect partner for your crankset, providing smooth efficiency no matter how hard you push it. With precision engineering from the world’s leading bike components manufacturers, Shimano, SRAM, and Campagnolo, you’ll find top quality mountain bike bottom brackets with press-fit designs and robust build quality, alongside road bottom brackets with advanced lightweight ceramic parts. Give your drivetrain the upgrade it deserves with a quality bottom bracket and enjoy the unequalled efficiency of quality bike parts, along with trouble-free, smooth riding.

Cassettes and Spares

Find top quality bike cassettes and cassette spares at Wiggle. From the latest MTB cassettes offering a huge range of ratios for cross country, enduro or downhill, to race ready or climbing-specific road bike cassettes. The choice of quality cassette and track sprockets will ensure your bike performs at its best.


Bike cassette technology has soared in recent years, and you’ll find an incredible array of options for all bike types at Wiggle. Choose from the latest road bike cassettes, ranging from entry level to professional standard in a choice of ratios to match your style of riding or racing. Meanwhile, our epic choice of MTB cassettes features options from leading brands, offering the very latest in compatibility, speed, and climbing ability.

Chain Rings

Chainrings are the link between your power and the bike’s performance, and you’ll find a vast variety of options to suit any rider and style at Wiggle. Spanning the latest narrow-wide chainring tooth technology, modern oval chainring designs, or traditional bike chainring choices, our selection of MTB chainrings and road bike chainrings from top brands offer wide compatibility, high-tech materials, and quality from leading component brands.

Chain Links

For bike chain links, chain connectors, bike chain master links, linking pins, and bike chain link connectors, trust Wiggle’s huge choice of bicycle chain link replacements and bike chain repair links all from leading brands in cycling maintenance.


The bike chain links your leg power to the wheels, so to avoid either losing watts or mid-ride snaps, grab a quality bicycle chain from Wiggle. Modern chains are constructed from the latest materials and employ the latest research to reduce weight and friction, while improving resilience, shifting smoothness, and power transfer. Our selection of chains from 6-speed to 12-speed include those from leading bike parts experts Campagnolo, SRAM, and Shimano, whose bike component technology, developed for the world’s elite riders, is available now at Wiggle. Also, take advantage of the latest advances in chain design with a speed chain link for fast changing while out on the road.


From hard-hitting single-ring MTB chainsets to superlight carbon fibre road chainsets, Wiggle’s unrivalled bicycle chain set choice will ensure your drivetrain is in the right gear. Whether you’re looking for hollow carbon cranks and weight-saving bike parts for those long miles, or hunting down resilient chainset bike components for aggressive downhill dives, you’ll find precision engineering and advanced, efficiency-focused designs throughout the range. With the latest products from leading brands including Shimano, SRAM, and Campagnolo, including single, double, and triple chainsets, Wiggle’s selection is the ideal place to find the perfect addition to your engine room.

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For a quality road or MTB freehub replacement, you’ll find an unrivalled selection of the latest and best bicycle freehubs at Wiggle. You’ll find freehub bodies featuring advanced technologies and compatibility with a vast range of component sets – ideal for a wheel build or upgrade.

Front Derailleurs

Feel the power of cleaner, crisper shifting with the latest front derailleurs from the world’s leading component manufacturers SRAM, Shimano, and Campagnolo. Whether you’re an elite cyclist, regular commuter, or passionate MTB rider, Wiggle’s selection of quality front mechs harness the engineering quality found in the latest groupsets. Combining weight-saving techniques, and ultra-smooth shifting capabilities for either double or triple chainrings, our huge range of front derailleurs will ensure superb performance even in the most demanding situations.

Gear Cables and Spares

Up-to-date bike gear cables and spares ensure efficient running of your bike’s drivetrain, providing that satisfying clunk when finding the right gear. With the huge range of brake and gear cable sets available at Wiggle, you’ll find compatible sets for your set-up with full gear cable kits from entry level to professional grade groupsets.

Gear Cables

Replace or upgrade your MTB or road bike gear cable with the choice of high quality bike gear cables at Wiggle. With options suitable for all bike types and sizes, you can have full confidence your components won’t let you down when you need them most. Choose from corrosion resistant MTB gear cables, including low friction inner gear cables for smooth operation and precision indexing. Along with quality road bike options, you’ll also find universal gear cable sets – an ideal choice as spares for the home workshop.

Gear Levers and Spares

With Wiggle’s array of bike gear levers and spares your bike will feel instantly more responsive and precise. Choose from the latest road bike gear levers, including light-weight options for competitive riders, durable MTB gear levers from leading manufacturers, and everyday bicycle gear levers for upgrading your city bike or summer run-around.

Gear Levers

The latest MTB and road bike gear levers offer new levels of sophistication, with innovative and even customisable control. Less a lever and more an interface, modern bicycle gear levers give you complete access to your gears with a single movement. At Wiggle, you’ll find a range that includes quality value options, all the way to professional road and MTB gear levers that are in touch with the latest technology and ergonomic design.


Your road bike groupset or MTB groupset brings to life your frame, wheels, and finishing kit; allowing you access to their full potential and yours. At Wiggle you’ll find a haul of incredible components and cycling groupsets from leading manufacturers, including the most up-to-date component hierarchies such as electronic groupsets and gearing options.

Mech Hangers

Compatibility and durability are no issue with Wiggle’s diverse range of derailleur hangers. You’ll quickly find the perfect mech hanger for your needs, precision engineered for a snug fit with an immense variety of bike models, including Vitus, GT, Kona, Felt, Wilier, De Rosa, Colnago, Cube, Bobbin, Fuji, and many more. Featuring high-grade materials from trusted manufacturers, your rear derailleur hanger will maintain a perfect connection between your rear mech, chain, and cassette. Whether you ride road, MTB, or urban bikes as a beginner or elite athlete, your rear mech hanger is the lynchpin of your bike’s component set, so ensure it’s a gear hanger of premium quality from Wiggle.

Jockey Wheels

From road bike jockey wheels to MTB jockey wheels, Wiggle’s wide selection of bicycle jockey wheels from top manufacturers will ensure your chain runs true. With options including high-performance ceramic, you’ll find the perfect jockey wheel for your bike.

Rear Derailleurs

With an immense range of cycling components for every style of bike, Wiggle is your first stop for replacing or upgrading your rear derailleur. Whether you’re diving downhill, maintaining high cadence on the road, or zipping through the urban landscape, Wiggle’s wide choice of bike derailleurs, from value ranges to performance models, will deliver more power with cleaner, faster shifting. The range extends from entry-level right up to the latest Campagnolo, SRAM, and Shimano derailleurs for road or urban bikes, including the revered Dura-Ace, Super Record, or SRAM Red models. It also includes top of the range mountain bike derailleurs, such as Shimano’s XTR and SRAM’s beloved Eagle derailleurs, delivering an unforgettable experience on the trails.


Choose from the latest mountain bike forks and road bike forks, giving you precision control and shock absorption to instantly boost your performance. Wiggle’s extensive choice of bike suspension forks and MTB fork options offers a wide range of travel and damping to suit any trail. Or go for carbon or aero models in our range of road bike forks, including pro-level forks featuring the latest in lightweight design and precision.

Rigid Forks

Ensure accuracy and precision for your next build with the latest road and MTB rigid forks at Wiggle, all from leading manufacturers in cycling engineering.

Rear Shocks

Take flight and master the drop-in with the choice of bike rear shocks at Wiggle. The vast range spans models to suit all sizes of bikes, and includes the very latest designs from leading manufacturers of MTB rear shocks.

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Suspension Forks

Bicycle suspension forks take the shock out of impacts and rough terrain, playing a huge role in responsiveness, safety, and control. With the latest MTB suspension forks, road bike forks, and BMX suspension forks, all from trusted manufacturers, your bike will handle better and feel smoother on any terrain.


Whether you’re building a project bike, upgrading, or replacing old with new, Wiggle’s wide range of precision-crafted bike frames will ensure you get the best performing frameset for your money. From the latest superlight track frames, carbon road bike frames for the climber, or robust titanium framesets for aggressive weekend racers and cyclocross riders, you’ll feel the speed and response from advanced geometries. Those in search of an agile mountain bike frame will find the latest in cross-country and downhill designs. The range of MTB frames includes tapered headtube designs and wide tyre clearance capable of taking those chunky 29ers. You’ll also find super slack geometries in our range of BMX frames, perfect for adding bespoke modifications to achieve the perfect trick machine.

Adventure Bike Frames

Featuring shock-absorbing technologies and forged with durability and ride comfort in mind, Wiggle’s choice of adventure bike frames will help you explore further. Choose from the latest adventure bike framesets for gravel, cyclocross, or pure adventure, created from high-performance materials including aerospace-grade titanium, using lightweight engineering techniques.

BMX Bike Frames

Don’t miss a trick with Wiggle’s choice of robust yet lightweight BMX frames. The range of quality BMX bike frames includes Wethepeople frames featuring awesome graphics and agile geometries, and a full spectrum of designs and colours, from classic chrome to stealthy black BMX frames.

Cyclocross Bike Frames

Build the perfect CX machine with a top quality cyclocross frame from Wiggle. Featuring the latest models from leading brands, you’ll find a choice of the best cyclocross frames for the perfect build. The range includes a variety of CX bike frame geometries and materials to make you as competitive as possible for your next event.

Mountain Bike Frames

Create your ultimate bike build with the range of high-performance mountain bike frames available at Wiggle. From hard tail MTB frames to full-suspension mountain bike frames featuring the latest materials, geometries, and wheel clearance sizes, you’ll be able to construct your dream machine. Some of our most popular MTB frame brands include Nukeproof, Vitus and NS Bikes, allowing riders to find a frame that suits their style.

Full Sus Mountain Bike Frames

Start work on the bike of your dreams today with a full suspension mountain bike frame from Wiggle. The huge choice of full-sus MTB frames includes carbon full suspension mountain bike frames along with alloy full-sus frames for toughened builds. Choose from the very latest in full suspension MTB frame geometries, including full suspension bike frames for downhill, endura, cross-country, and more.

Hard Tail Mountain Bike Frames

Choose from Wiggle’s superb choice of hardtail mountain bike frames and start your dream build today. Select from aluminium, steel, titanium hardtail frames, and carbon hardtail frames, all offering the latest technologies and geometries in hardtail MTB frame engineering. You’ll also find great value hardtail bike frame options for creating that perfect training bike for winter riding.

Road Bike Frames

Create your dream build with Wiggle’s huge choice of road bike frames. Choose from aluminium, carbon or titanium bike frames, complete with the very latest in frame design benefits, such as internal routing, aerodynamic profiles, and racing geometries. Whether you’re planning to create a titanium road bike or a carbon speedster, you’ll find the perfect frame for you.

Pedals and Spares

For bike pedals and spares, Wiggle’s array of road bike pedals and MTB pedals will ensure efficient power transfer and precise control. From the latest super-light carbon road bike pedals and spares, to sticky and rugged MTB pedal parts and BMX pedal set-ups, you’ll create the perfect platform whether you ride on clipless pedals or flat pedals. Those in search of a more classic approach will find updated clip-in bike pedals and spares, with toe clip pedals and toe strap pedals and parts also available.


Bike pedals are more than platforms for your feet, they play a huge role in how you interact with your bike. With the very latest clipless pedals and flat pedals, Wiggle’s vast range will ensure you generate the maximum torque in the most efficient way. From the latest super-light carbon road bike pedals, to sticky and rugged MTB pedals and BMX pedals, you’ll feel secure and welded to your steed. And those in search of a more classic approach will find updated clip-in bike pedals, with toe clip pedals and toe strap pedals also available.

Clip-in Pedals

Maximise your bike control, cadence, and power with the latest clip in pedals or clipless pedals at Wiggle. With road pedals ranging from SPD-SL and SPD pedals from global brands Shimano and Time to tough MTB pedals employing SPD and combination formats to tame those trails, the huge choice at Wiggle will ensure you find the perfect set. Pair your pedal choice with a set of quality, long-lasting cycling cleats and feel more connected to the bike than ever before.

Flat Pedals

They say ‘flat pedals win medals’ for a reason, and with Wiggle’s huge choice of flat bicycle pedals for MTB and commuter road bikes, you’ll experience incredible performance from the latest in pedal technology. The wide range of flat mountain bike pedals offer the latest in lightweight design, power transfer, and grip for your MTB flat shoes, ensuring you stay connected to your bike under the most extreme forces. Created from durable materials with multiple contact points, and featuring attractive and dynamic aesthetics, you’ll be able to put the power down in style.

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Power Meters

Cycling power meters offer unprecedented insights into your pedalling technique and efficiency. Wiggle’s powerful choice of power meter pedals and power meter cranksets are professional grade units, used by pro teams and competitive riders to turbo-charge improvement and speed up corrective processes. Using the very latest cadence and power technology you’ll find bike power meters that will significantly boost your wattage in a variety of formats, including power meter chainsets with lightweight, integrated systems you can use on every training ride.

Power Meter Chainsets

Enjoy the benefits of accurate data with a cycling power meter chainset at Wiggle. Used by professional athletes to monitor wattage and output, chainring power meters offer unrivalled access to help understand your performance, whether on the road or with a turbo trainer.

Power Meter Cranksets

Harness the power of data with a power meter crankset. At Wiggle, you’ll find a wide range of cycling power meter spindle units fitted within the cranks capable of determining precise power measurements, helping you boost your wattage.

Power Meter Pedals

Develop your wattage output with Wiggle’s huge choice of power meter pedals. Used by professional riders and competitive racers to develop their cadence and technique, cycling power meters offer unrivalled insights and data. Using bicycle power meter pedals gives you the easiest way to access this performance technology, taking your power to the next level.


Find the perfect riding position with Wiggle’s vast choice of bike seats, seating parts, and accessories. With the most up-to-date cycle seats and bike saddles, advanced dropper seatposts for trail or adventure riders, and quality seatposts and seatpost clamps, we’ll help you find the ultimate riding posture to ensure you max out your wattage and add miles to your range.

Dropper Seats posts

From budget dropper seatposts to the best dropper seatposts currently available, Wiggle’s vast range of hydraulic seat post upgrades offers the very best in quality and function on the trail. With a mountain bike seat dropper, you can take a more aggressive riding position for tackling descents, and at Wiggle you’ll find all the biggest brands offering the very latest in MTB dropper seatpost technology.


Bike saddles play a major role in your enjoyment of cycling, and with the vast choice of women’s bike saddles and men’s bike saddles at Wiggle, you’ll find that perfect perch to transform your ride. Choose from the latest lightweight road bike saddles combining comfort with a race-ready profile or browse the newest generation of MTB saddles featuring cutting edge designs for a trail-focused riding position. With kids bike saddles and padded city bicycle saddles all included, you’ll reinvigorate your riding with the saddle that’s right for you.

Seat Post Clamps

Seatpost clamps secure your seatpost ensuring a consistent riding position over all terrains. With the vast choice of quality bike seat clamps at Wiggle, including MTB seat clamps and BMX seat clamps, your bike will be able to tackle whatever the world throws at it and keep its composure as you focus on the route ahead.

Seat Posts

The dropper seatpost is one of the most significant developments in MTB tech in years, and with the vast range of options at Wiggle, you can completely commit to the full send on those daunting descents. The latest range of dropper seatposts offers multiple travel options and lightweight alloys, allowing you to pop the seat to the ideal position instantly. Choose a suspension bike seat post for added comfort, or a carbon seatpost for race performance. Go for an internally routed MTB dropper post to limit exterior cabling, and choose between shifter style remote levers for those riding 1X systems, or paddle style for those with a front derailleur.


Get to grips with steering with the wide choice of bike handlebars and bike steering accessories at Wiggle. Featuring the latest bike grips, bike stems, bike headsets, bar tape and bike bar ends, your bicycle steering will feel more precise and responsive on every ride.

Bar Ends

Smarten-up your steed with the choice of quality bar ends available at Wiggle. Choose the latest mountain bike bar end plugs from top makers in a range of colours and styles to customise your ride. You’ll also find handlebar ends for extra control on the trail and stylish road bike bar ends in modern hues to add a pro finish to your bike.

Bar Grips

Enjoy a new level of control no matter your riding style with Wiggle’s choice of precision-made handlebar grips. You’ll find the latest bike grips from leading brands like Nukeproof and SRAM, featuring advanced bar grip designs in a wide selection of styles, colours, and materials. Whether you’re looking for MTB grips for hammering the trails, BMX bike grips for full control during those gnarly tricks, or swish commuter bike grips for your city slicker, the selection of grips for bike handlebars at Wiggle will ensure you maintain complete connection with the bike in every situation.

Bike Grips

Premium handlebar grips from Ergon and Brooks England provide the ultimate upgrade for your handlebar, while more affordable bike grip options also exist for enhancing the cycling experience and grip in wet conditions. Textured bar grips for bike handlebars provide a comfortable experience for the rider, so why not improve your bike with a new set of handlebar grips.

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Bar Plugs

Secure your tape and reduce your risk of injury with quality bike bar end plugs from Wiggle. Customise your bike with the latest handlebar end plug designs from top manufacturers, including some wild MTB bar end plugs to really express yourself on the trail and distinguished bar end plugs for road bikes for that pro look. You’ll also find great value replacement bicycle bar plugs with both screw in handlebar end plugs and push handlebar end cap options.

Bar Tape

Experience new levels of comfort and control with the exceptional selection of handlebar tape available at Wiggle. Whether you need a double wrap of bar tape for taking on those cobbled streets, or breathable performance tape for endurance riding and precision steering, Wiggle’s choice of tapes from big brands like Fizik and Selle Italia will reinvigorate your bike handlebars and reinvent your ride.


Choose from a vast range of road bike handlebars and MTB handlebars at Wiggle and find the perfect fit for your bike and riding style. The selection includes BMX handlebars, drop handlebars for roadies, and aero handlebars for TT and racing, helping you push your bike beyond its limits.

Aero Bars

Boost speed and save energy with a set of the latest aero bars. Aero handlebars help you find an aerodynamic riding position, making them ideal for triathlon or TT racing and training. Choose between bespoke aero bars or clip-on aero bars from Wiggle’s wide choice of quality options.

Bullhorn Handlebars

Providing superb support while accelerating hard, Wiggle’s choice of bullhorn handlebars are an ideal addition to a hard-working bike. From quality bullhorn handlebars for road bikes to rugged mountain bike bull bars for the trail, our selection of top brand options will ensure your bullhorn bars help you perform at your best.

Drop Handlebars

Adopt the aero position and climb harder and faster with a set of drop handlebars from Wiggle. Choose from alloy or carbon drop bars from leading manufacturers, opting for drop down handlebars focused on comfort, or precision-engineered aero drop bars for an air-slicing race profile.

Flat Handlebars

If flat handlebars are your preference, then Wiggle’s choice of MTB flat bars and BMX flat bars will ensure you find the perfect set for your set-up. With the latest flat bar handlebars from elite manufacturers, you’ll find light, durable options to suit any bike or riding style.

Riser Handlebars

MTB riser bars and road bike riser bars offer a more modern riding position to maximise your torque and control. Offering the latest in aluminium and carbon MTB riser handlebars and the very best riser handlebars for the trail, road, hybrid, or adventure rider, you’ll find a more comfortable and commanding riding position.

TT Handlebars

TT handlebars offer that transition to pure speed, and at Wiggle you’ll find a wide range of pro-performance TT bars featuring lightweight materials and durable construction.

Headset Spacers

Achieve the ideal riding position with Wiggle’s choice of quality headset spacers for your bike. From big brand stem spacers to superb value bike spacers for adjustments big and small, you’ll find a complete range of the handlebar spacers you need for a more natural feel and improved control.


Eliminate rattles or creaks and ensure your steering is precise and nimble with a quality crafted headset at Wiggle. With high-performance headsets and headset spacers from leading component brands, including Campagnolo, Shimano, and many more, your mountain bike, road bike, commuter bike, or BMX handlebars will operate with exceptional efficiency and trustworthy consistency every time. Browse the complete selection by colour, brand, and discipline to find options compatible with your bike, then choose from an attractive array of top caps for an added element of style for your steed.


Take control of your bike’s handling and find your perfect riding position with a precision-designed bike stem from Wiggle. Choose from a complete range of stress-dispersing MTB stems, and lightweight road bike stems, offering superb performance and adjustability. Enjoy cat-like agility in the turns, and a lower centre of gravity for improved stability with quality bicycle parts from top brands like Race Face, Ritchey and Deda. Choose an angled handlebar stem for a more comfortable riding position, or an ultra-stiff and ultra-light carbon stem to achieve that aero riding position.

Road Bike Stem & MTB Stem Spares

Whatever cycling discipline you enjoy, Wiggle has an array of bike stem spares for you as well. Bike parts and components help to keep your bike in great condition and with commuter and road bike stem spares and cyclocross and MTB components all available, you can upgrade your bike stem to match your preferred cycling position. Check the handlebar width and the size of your steerer tube to ensure you get a suitable fitting bike stem part.


From elite road bikes to fun weekend casual cycles, you’ll find the perfect bike at Wiggle. Quality is assured at every level, with superb components from top brands including SRAM, Shimano, and Campagnolo fitted to each bike. For road cyclists, the selection covers entry-level sportive cycles to race-ready carbon road bikes. MTB riders will find amazing value hard-tails, e-MTB bikes, and competition standard, full-suspension mountain bikes. Alongside top brand BMX bikes and kids bikes, those looking for specialist cycles will find rugged adventure bikes and cyclocross bikes, or an amazing range of technical track, triathlon, and time trial bikes. For the commuter and casual cyclist, there is also an exciting choice of electric bikes, commuter, and urban bikes, or easy-to-ride single speed cycles.

Adventure Bikes

Adventure bikes offer a carefully adjusted geometry and construction to handle epic days of cycling over a vast range of terrain. Wiggle’s choice includes adventure road bikes for men and women, capable of huge feats of endurance while providing the comfortable riding position you need for exploring.

BMX Bikes

Carve up the dirt, street, or park with Wiggle’s stock of agile and tough BMX bikes. Featuring the latest BMX frames with advanced geometries and attention-grabbing designs, our range of the latest models come fitted with hi-spec components, robust tyres, and undergo rigorous tuning. Wiggle’s serious selection of BMX bikes will ensure you have the most fun possible.

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Cyclocross Bikes

Cyclocross bikes are built for the demands of competitive racing over a variety of tough terrain. Wiggle’s selection of the latest cross bikes spans a vast array, from entry level men’s and women’s cyclocross bikes, to pro-standard CX bikes with robust frames and componentry. You’ll find a selection of the best cyclocross bikes from leading brands, fitted with unrivalled specs and components to give you a racing edge.

Electric Bikes

Ready for a completely new cycling experience? Look no further, the electric bike is here to stay! E-bikes help commuters make cleaner, faster, and easier trips while all electric mountain bikes and city bikes feature the latest in pedal assist motors, to enhance the cycling experience for the rider. An electric bike will give a timely power boost on those steep uphill sections of any bike ride, delivering plenty of torque and a road legal limit top speed of just under 16mph.

A long commute can certainly be improved with an electric bicycle, as the integrated motor helps to power along the rider where normally this would require additional effort on a traditional road or mountain bike. For cyclists who enjoy the fitness benefits, an electric bike still requires pedal power, but when commuting and looking to lessen the strain and effort required to get to work, the additional help of the battery is a welcome addition.

Men’s and Women’s Electric Bikes

With e-bikes for men and women now more widely available, electric bikes have become increasingly popular helping commuters to save money on fuel and to reduce their carbon footprint. Popular electric bicycle brands available at Wiggle include Vitus and GT, while safety is of course paramount, and so we have a full range of cycle clothing and bike protection options to ensure that you can enjoy your electric bike to the full.

Electric Mountain Bikes

Wiggle’s incredible range of the best electric mountain bikes or e-mountain bikes provides a gateway to epic exploration, giving you access to places that were once out of reach. Our extensive range of electric MTB includes full-suspension electric mountain bikes featuring advanced pedal assist motors, as well as the latest e-MTB components for an unrivalled trail experience.

Electric Road Bikes

Featuring some of the best electric road bikes, or e-road bikes, available; you’ll discover new worlds of performance at Wiggle. The boost of power assist from an e-bike road bike will unshackle you, freeing you to explore anywhere and take on your dream rides. You’ll also find the best road e-bike components fitted to each of the models, providing you with unrivalled access to a new and exciting era of road cycling experience.

Electric Urban Bikes

An urban e-bike or city electric bike can transform your commute or urban adventure, improving your range, performance, and pace. Featuring the best urban electric bikes available, Wiggle’s choice of city e-bikes offers powerful, dependable models fitted with the latest in urban electric bicycle design and components. Complete with tarmac compatible treads, city gearing, and agile frames from quality manufacturers, you’ll discover your city in new and exciting ways.

Kids Bikes

Balance bikes are the perfect way to get your kids used to life on two-wheels and at Wiggle you’ll find a huge array of quality kids’ bikes and dynamic children’s bikes to begin their cycling journey in style. From the latest boys’ bikes and girls’ bikes offering engaging and colourful designs, they’ll feel safe and free with robust, quality construction from some of the world’s best manufacturers.

Balance Bikes

Kids balance bikes are the perfect vehicle to get your child excited about cycling. With a range that includes the best balance bikes for toddlers, wooden balance bikes, as well as super-light aluminium-framed boys and girls balance bikes from trusted bike makers, they’ll love the excitement of being on two wheels.

At Wiggle, we have some of the leading balance bike brands including Vitus, Crème, Hornit and more with a huge range of bright and colourful models to suit your kid’s favourite colour. A great starting point to get into cycling, a balance bike has no pedals leaving your child to push themselves along and get used to riding, which makes the transition to a kids bike a whole lot easier. Help your child enhance their balance and to grow their cycling confidence with a safe and quality balance bike. For additional guidance, why not check out our kid’s bike buying guide.

Junior Bikes

Wiggle’s choice of junior bikes offers no compromise on quality or performance, with hugely fun and engaging junior mountain bikes and road bikes to develop their skills. Along with junior MTB and road options, you’ll find a vast range of styles in junior girls’ bikes and junior boys’ bikes borrowing the latest technology and componentry.

Mountain Bikes

Unlock a world of adrenaline-fueled adventure with a mountain bike and follow an exciting trail to unexplored levels of excitement, fitness, and tech. Wiggle’s unrivalled selection of MTB models include incredible value entry level hard tail mountain bikes, the latest e-MTB models, all the way to the pro-standard full suspension mountain bikes seen in international competition. The choice of both women’s and men’s mountain bikes includes the most respected brands in MTB, including GT, Kona, Felt, Wilier, Vitus, Fuji, and more. Fitted with hi-spec components from big brands like Shimano and SRAM, along with exceptional finishing kits, your all-mountain, MTB downhill, or dirt jumping adventure starts here.

Full Suspension Mountain Bikes

Dominate the outdoors with the ultimate off-road machine, the full suspension mountain bike. Having undergone a spectacular evolution in design, the modern full suspension MTB is capable of withstanding immense forces, drops, and descents, while adeptly navigating the world’s most challenging terrains at spine-tingling speeds. Wiggle’s exceptional selection of downhill, enduro, and cross-country machines feature spectacular suspension system designs from the world’s biggest bike brands, Vitus, Felt, Kona, and Willier. From professional-level, fine-tuned monsters, to incredible value options for those at the beginning of their off-road adventure, you’ll find the perfect full-suspension bike at Wiggle.

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Hard Tail Mountain Bikes

Agile, fast, and responsive, a hardtail mountain bike is an unrepentant adrenaline machine. Slash through the berms with power and purpose and feel the rush of excitement as you speed through the deepest trails astride one of the latest hardtail MTB models available at Wiggle. Explore the full range, from professional to entry-level hardtail bikes, each professionally tuned and fitted with hi-spec components. A hardtail MTB has no rear shock and rigid forks or front suspension, delivering a lighter version of a full suspension MTB. With top hardtail MTB models from the world’s biggest brands, including Nukeproof, Vitus, GT, Cube, Kona and Fuji, you’ll find the best hardtail mountain bike for your money, packed with power, emotion, and excitement.

Road Bikes

The iconic road bike or climbing bike remains cycling’s purist expression and at Wiggle you’ll find the widest choice at incredible prices. With high quality components, professional tuning, and premium finishing kits, the vast choice of the latest men’s and women’s road bike models will inspire your cycling journey. Choose from the most advanced, professional-standard carbon road bikes available to the best road bikes for a beginner budget from the world’s leading bike brands, Vitus, GT, Kona, Felt, Wilier, De Rosa, Colnago, Cube, and Fuji.

Single Speed Bikes

Cruise the urban landscape in style and comfort with Wiggle’s sleek selection of single speed bikes. With quality options from top brands like Bobbin, you’ll find an attractive array of fixed gear bikes, with stunning finishing kits and smooth performance. Choose from urbane urban bikes with classic drop handlebars, or more performance-focused road single speed bikes, perfect for a city commute, or weekend roll through the stylish districts and plazas near yo

Time Trial Bikes

Fine-tuned, aero-optimised, and with undisputed racing pedigree, Wiggle’s unrivalled choice of TT bikes and triathlon bikes will give you more speed than you can handle. The choice includes professional-level time trial bikes from top brands like Felt and Fuji, incorporating the latest in aerodynamic technology, carbon fibre frames, tapered tubes, super-stiff construction, and power-focused components. Those just beginning their triathlon journey will also find superior quality tri bikes from Vitus, GT, Kona, Felt, Wilier, De Rosa, and Colnago, expertly tuned for speed with quality components and a competitive edge to ensure your triathlon performance is not only competitive but fulfilling and rewarding.

Touring Bikes

With a feature-packed range of the best touring bikes available, Wiggle will ensure your next adventure is as exhilarating as it is rewarding. Built by some of the world’s most trusted bike manufacturers, the choice of touring bicycles includes the latest ladies’ touring bikes and men’s touring bikes featuring rigorous construction and no shortage of fun, each sporting carefully curated components and finishing kits for an exceptional touring road bike performance.

Urban Bikes

Take back the city with Wiggle’s range of the best men’s and women’s urban bikes. The range includes agile models sporting the very best city bikes in component technology and design, ensuring you tame your commute and conquer the urban jungle.

Folding Bikes

Wiggle’s carefully selected choice of folding bikes offer the ultimate combination of convenience and performance. Ideal for the commuter and portable enough to take on the train or the car for an exciting weekend adventure, you’ll find the latest in fold-up bike technology offering lightweight bikes with high-performance components for a superb riding experience. View the entire range of folding bicycles from leading brands and enjoy the freedom to take and store your bike anywhere, giving you more opportunities to get the most from your bicycle.

Hybrid Bikes

The best hybrid bikes blend road bike, touring bike and mountain bike qualities into the perfect explorer or commuter. Featuring the latest men’s hybrid bikes and hybrid bikes for women, Wiggle’s huge selection of hybrid bicycles offers you the flexibility and choice to find your ideal partner for all terrains.

Changing Robes

You can change with confidence no matter the conditions with the extensive range of changing robes at great prices now available at Wiggle. Don’t lose a microsecond during a triathlon transition or stay warm and dry at the bankside after your open water swim with our carefully chosen selection of changing towels and outdoor changing robes.

A waterproof changing robe can make all the difference, with weatherproof qualities to ensure you are warm and cosy after a swim, run, cycle or any event. Branded changing robes include the latest from Northcore, Red Original and Zone3, all specialists in standard and waterproof changing rooms for almost any setting.


Only at Wiggle can you find such a wide range of activewear and sports clothing capable of performing at the elite level. You’ll find futuristic fabrics and feature-packed garments, from pro-standard cycling clothing – including aerodynamic skin suits and next season’s pro-standard jerseys – to track-ready running clothes ranging from recovery-focused compression wear to casual running tights and shorts. Our selection of performance gym clothes can support the toughest workout and look good doing it, while the triathlete will find every piece of triathlon clothing needed to be race-day ready. Those seeking adventure will also find the latest in super-tough outdoor clothing, combining freedom and fortitude in a fantastic range of fashionable all-weather garments.


Fire up the campfire and cook up a storm even while in a storm with Wiggle’s robust selection of outstanding camping cookware. Earn a Michelin star in outdoor cooking or brew up even as the storm brews with a top quality camping stove, while creating culinary masterpieces on the mountainside with our huge range of camping pans, camping utensils for your outdoor kitchenette, and tough yet attractive camping cooking equipment that can turn any outdoor adventure into a feast for the stomach as well as the soul.


Your feet are often the most pivotal contact point between you and your sport, which is why Wiggle carefully developed the best selection of sports shoes and training shoes available. Find the latest lightweight road cycling shoes from elite brands Giro, Sidi, and Bont, to trail-ready MTB shoes from FiveTen. Whether running road, track, or triathlon, you’ll find your ideal running shoes, packed with hi-tech fabrics and features from brands like adidas, Asics and New Balance. For gym trainers, get the support you need whether cross-training or looking for specialist weightlifting shoes. Wiggle also stocks a selection of walking boots and hiking shoes from big names like The North Face and Salomon, while those searching for swim shoes will find the latest designs from Zone3, HUUB, and Speedo.

Gifts and Vouchers

If you’re searching for the perfect fitness gifts for someone special, Wiggle’s exciting gifts and vouchers will ensure you pick the perfect present. From essential gifts for cyclists and a huge choice of the best gifts for runners, you’ll find the ideal item to put a huge smile on their face, whether they’re beginners or pros. Show your support for their fitness goals with our gifts for gym lovers and wellness gifts for those taking a holistic approach. There is also an epic selection of gifts for hikers and gifts for swimmers. Or check out our ideal gifts for triathletes, helping them reach new levels of performance. Alternatively, go for one of Wiggle’s much-loved vouchers, giving them the choice from our vast array of specialist sports and fitness items no matter what their passion.

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Goggles and Masks

Never miss a moment in the pool with Wiggle’s wide selection of swimming goggles and masks. See our selection of top quality swimming goggles with crystal clarity, including options to suit all budgets and swimming styles. You’ll find the latest features, such as anti-fog lenses, UV protection, and nose bridge adjustment, along with a choice of classic or Swedish socket fit, all with professional performance from the industry’s biggest brands. View the latest Speedo goggles or the choice of Zoggs goggles, among many others, for a complete range of adult swim goggles. You’ll also find a full selection of children’s swimming goggles, with easy adjustment and comfort fitting.

Helmets and Protection

Give yourself the confidence to push harder and go faster with Wiggle’s range of high-quality helmets and protection. With advanced materials and superior build quality from leading brands Kask, Giro, POC, Fox Racing, Endura, and Met, our range of cycle helmets, with many models featuring MIPS technology, is tried and tested on the world’s toughest roads and trails by beginners and professional racers alike. Compliant with international safety standards, you can also take confidence in Wiggle’s crash replacement service. Meanwhile, browse the latest in protective clothing and body armour to provide the assurance you need to stretch your limits. You’ll also find packable helmet covers to protect you against wet weather so you can keep riding in all conditions.

Lights and Reflectors

Whether you’re on the bike, in your running shoes, or on the mountainside, Wiggle’s selection of lights and reflectors will ensure you can see clearly and be seen even in the lowest light levels. Ride with confidence even in the darkest conditions with the latest bike lights and reflectors, allowing you to look further ahead than ever before. Our selection of running lights pierce even the darkest night ensuring you never miss a late night or early morning training session. Meanwhile, our complete complement of camping lights will illuminate even the most remote locations so you can soak up your surroundings and indulge your sense of adventure. Wiggle also offers a light comparison tool, so you can select the ideal luminosity for your needs.

Nutrition and Supplements

Push your performances to new heights with the advanced range of supplements and nutrition available at Wiggle. Discover the complete range of sports nutrition for before, during, and after your activities, and enjoy professional quality performance supplements at unbeaten prices. Stock up on energy gels to help you go harder for longer and grab some muscle-building whey protein for your post-exercise boost. View the full range, including specialist nutritional products for a complete approach to optimising your training.

Recovery and Body Care

To ensure proper recovery and reduce painful chafing, rubbing, cuts, or bruises, look to Wiggle’s complete range of specially selected body care products. Whether you’re a cyclist, swimmer, triathlete, gym-goer, or outdoor adventurer, Wiggle has a complete range of body care products for every level of athlete to help you take on the toughest tasks and push your limits. With the latest advancements in muscle recovery, recovery equipment, and specialist first aid kits to deal with those nasty abrasions, you’ll be protected and ready to tackle your biggest challenges with confidence.

Sleeping Equipment

Sleep soundly whether you’re in an extreme environment or camping with friends or family with the latest sleeping bags and camp beds available at Wiggle. With leading brands including Mountain Hardwear and Jack Wolfskin, the range of sleeping bags comprises innovative designs and next-generation materials, making them incredibly compact yet luxuriously comfortable. The range includes camping pillows and camping mats incorporating robust designs for every style of camping, and created from ultra-light materials capable of withstanding the most trying conditions. Combining pack-friendly weight with robust performance, Wiggle’s selection of sleeping equipment will ensure you’re completely rested for the adventure ahead.


Wiggle’s collection of performance-focused and stylish swimwear will ensure you look and perform at your best whether in the pool, at the beach, or zipping through open water. From casual swimmer to elite athlete, you’ll find swimsuits and swimming costumes that deliver the advantages of the latest fabrics, stitching, and profile for a new level of performance and durability in the water. Featuring brands like Speedo, Nike Swim, adidas, and Zoggs, you’ll also find quality men’s swim shorts, jammers, and swimming trunks at every length and size to ensure the perfect fit for your aquatic pursuit.


Immerse yourself in the exciting world of fitness, progress analysis, and portable navigation, with the latest sports tech at Wiggle. Whether you cycle, run, swim, head to the gym or hike the great outdoors, our huge selection of the latest fitness trackers and wearable tech will ensure you constantly progress at pace. You’ll find an incredible array of GPS watches from exceptional brands like Garmin, Suunto, Polar, and Lezyne, all in a huge variety of styles and packed with the most advanced features. Never miss a beat with our range of heart rate monitors, perfect for watching how your fitness is developing, or grab the latest activity monitor to ensure you stay connected, motivated and on top of the data dictating your progress.

Tents and Accessories

Whether you’re a weekend camper or an epic adventurer, you’ll find the ideal camping equipment with Wiggle’s essential range of tents and camping accessories. Enjoy the latest materials and ultralight advancements with Wiggle’s selection of tents from brands like Mountain Hardware and Jack Wolfskin, including snug one-person tents for solo exploring right up to four or more person capacities. You’ll also find the latest sleeping bags featuring specialist materials making them incredibly compact, light, and warm. Meanwhile, choose from a wide range of camping equipment for all your outdoor needs, including a superb range of camping mats providing that important piece of comfort for your adventure.

Training Equipment

Finesse your fitness training with Wiggle’s range of hi-spec sports training equipment, ideal for the avid gym goer or fitness beginner. From invaluable fitness training equipment accessories to help develop your lifts and technique, to fitness aids and gym equipment ideal for the cross trainer, you’ll find the perfect exercise equipment to help exceed your goals. With the latest weightlifting equipment, weightlifting belts, and weights, you’ll max out every aspect of your training, or opt for quality gym mats and muscle toning resistance bands, for a complete workout and a sculpted physique.

Turbo Trainers and Rollers

Defy the elements and never miss a training session with Wiggle’s incredible range of the best turbo trainers available. Take on the challenge of the roller trainer for a hyper realistic experience or log in to a new world of online, connected cycling with a smart turbo trainer, enabling you to challenge friends or join global races from the comfort of your home. With the most advanced indoor cycle trainer units and fluid turbo trainers from leading brands like Wahoo, Elite, and Tacx, along with budget options for workhorse performance, you can crank out huge miles when it suits you best. And ensure you get the best experience with bike rollers, bike trainer stands, riser blocks, trainer mats, and spares.

Wetsuits and Swimskins

You can glide through even the choppiest of waters with quality wetsuits from Wiggle. Our swimming wetsuit and swim skin options include women’s wetsuits, triathlon wetsuits, and men’s wetsuits from top brands like dhb, Orca, Zone3, Speedo, and Nike Swim. If you’re competing in a triathlon or open water swimming, you’ll find a full range of additional wetsuit options, including comfortable wetsuit gloves, wetsuit boots, and wetsuit shoes, or for different weather conditions, browse our selection of wetsuit shorts and wetsuit tops.

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Wheels, Tyres and Tubes

There’s no need to tread carefully with Wiggle when searching for the best bike tyres, bike wheels, and inner tubes. With the latest models from the world’s top manufacturers at unbeaten prices, Wiggle is the only destination for thousands of cyclists searching for the perfect road bike wheels, MTB wheels, bike inner tubes, mountain bike tyres and road bike tyres. Whether you’re looking for superfast deep section hoops, lightweight carbon rims, or rugged hand-built wheels for the trail, you’ll find an incredible selection featuring top professional brands including Campagnolo, Fulcrum, Mavic, Prime, ZIPP, Hope, DT Swiss, FSA, Easton, and FFWD, while our handpicked tyre selection comes from podium proven manufacturers Continental, Schwalbe, Michelin, Vittoria and more.

Superb range of cycle, run and swim products at Wiggle

wiggle.co.uk Site-Shop

Wiggle Ltd.
Country United Kingdom.
Sity Portsmouth, Hampshire,
postalCode PO6 3EN.
Street 1000 Lakeside, Suite 310, Third Floor N E Wing.

All brands 473 wiggle

100% | 1000 Mile | 2XU | 3T | 4iiii | 7 iDP


The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”

1000 Mile

1000 Mile originally developed a unique double layer cotton/nylon running sock as a medical aid for sufferers from poor circulation and foot associated problems, especially among diabetics. As the benefits and reputation of the 1000 Mile sock spread, athletes became interested in the socks as a means of preventing blistering, and controlling perspiration, during their training and competitive running programmes. Over the past 7 years, 1000 Mile has developed a range of different socks for different markets, road cycling and running, track, trail cycling and running and triathlon.


2XU engineer products with the single minded goal of best equipping the athlete, so they feel more prepared, more lethal, more capable than anyone. With 2XU technology a piece of the finely balanced equation is in place to multiply human performance. 2XU garments use intelligent physiological design, cutting edge performance fabrics and construction, derived from a race bred pedigree. From the elite athlete driving their body to its limits, to the driven business person, and everyone in between, 2XU provide the equipment you need to magnify your natural ability. Every product is designed and re-designed for tangible benefit.


3T is an Italian cycle components company, founded in 1961 in Turin. After a change of ownership in 2007, 3T underwent a major program of investment to renew its technical capacity and delivery resources. The 3T Intelligent Production Lifecycle isnow the bike industry’s most advanced engineering platform, integrating the product design–analyze–optimize–test cycle so every component has strength and reliability built in from the start. In 2008, the Tour de France and several Olympic races were won on 3T components. 3T sponsors ProTour teams Cervélo TestTeam, Garmin-Slipstream, and Team Milram, and World Champion triathlete Emma Snowsill

Abus | Acros | adidas | Aeroe | Altra | Altura | Alé | Apple – Apple Watch | Aqua Marina | Aqua Sphere | Aqua2go | Arena | Asics | Ass Saver | Assos | Avenir | Avid | Axa


When August Bremicker und Söhne KG (ABUS for short) started making traditional padlocks in 1924, they were already setting standards. The founders’ strategy was simple and timeless: ‘Security calls for quality!’. It is that principle that successive generations have carried on and developed. The list of ABUS innovations that make life difficult for would be bike thieves is a long one. Their inventive spirit makes sure the list gets longer and longer!


The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. adidas products break records, set trends, make history. Every day. All over the world. It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to adidas than just the product. Everything adidas do is bound by one simple thought: strive to help you perform at your best. Your success is their ambition. Your defeat spurs them on to be better.


More and more, people are isolating themselves from one another. Not just in their homes, but out on the streets, on public transport and in cafes and bars. Noise-cancelling headphones block out unwanted noise, but also the day-to-day interactions we’d otherwise enjoy. AfterShokz believes in a different vision of the future. A vision that brings people together, rather than keeping them apart. We’ve been working tirelessly to realize this vision – and it’s why we created our Open Ear Bone Conduction Headphones.


Alpinestars is a technical safety gear manufacturer for motorcycle and auto racing (MotoGP, Motocross, Formula One and NASCAR), as well as extreme sports. The company takes its name from the English translation of the Italian word “stelle alpine” which, when translated into English, literally means “Alpine stars”. They have also developed a fashion clothing division for men’s and women’s sportswear lifestyle apparel, based upon Alpinestars’ heritage in motorsports.

Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly focused on making boots primarily for motocross racing. In the 1990s, the company branched out into manufacturing all types of protective and technical gear ranging from gloves and jackets to full leather suits for motorcycling. They also sold Alpinestars branded mountain bikes until 1996. Today they have offices in Los Angeles and Tokyo while the original headquarters and main research & development labs remain in Northern Italy.

The company is today headed by Sante’s son, Gabriele Mazzarolo. Alpinestars is now a global brand, developing technical racing products for MotoGP and World Superbike with leather suits, boots, gloves and protection worn by MotoGP World Champions Nicky Hayden and Casey Stoner. In auto racing, flame and heat retardant Nomex suits, footwear, gloves and underwear have been developed in Formula One and NASCAR with recent Champions Fernando Alonso and Jimmie Johnson. Alpinestars has established a fashion division with design centers in California and Italy. The current Stig on Top Gear wears a white Alpinestars race suit


The Altra story begins in 1998 when Altra founders, Golden Harper and Brian Beckstead, met in high school and have been running together ever since. After years of tinkering and testing prototypes, their running innovations hit the market in 2011 and have gone from strength to strength since.


Altura is the Number 1 clothing and luggage brand for UK cycling. Led by a team of cycling enthusiasts, Altura has grown through a continuous focus on research and development, driven by real passion for the sport. We understand what matters most to all types of cyclist – from everyday commuters to hard core trail riders and road racers. We offer a broad range of styled designs and on-trend colours, combined with the most innovative technology and materials. We strive to deliver the best performance and comfort to all cyclists out there.


Alé is a brand which has been built on Italian craftsmanship, combining innovation with functional fabrics. Based in Verona, Italy, Alé is strengthened by their dedicated employees who share their passion for cycling. Their belief in the importance of design is mirrored by recognising the importance of their clothing working with the rider, to aid in efficiency and performance. One of the highest priorities for Alé is how wind resistance affects performance; they want to ensure maximum comfort and minimum weight on long rides. For this reason, their product range has been developed and tested for aerodynamics in the company’s own research laboratory.

There’s an Apple Watch for everyone.

Whichever model you choose, every Apple Watch is designed to help you stay more active, healthy, and connected.

Aqua Marina

“Ultimate Fun, Maximum Safety!” is the Brand Mission of Aqua Marina, a world leading water sports brand providing inflatable paddle boards, kayaks, windsurf, speed and fishing boats, as well as water sport accessories. Suitable for paddlers of all levels, Aqua Marina combines high performance material and strict quality procedures with modern technology and convenient functionality, ensuring the very best paddling experience on any water adventure.

Aqua Sphere

In our never-ending effort to offer products that enhance the swimming experience, Aqua Sphere has developed a line of accessories that feature exceptional design and functionality. From Anti-Fog solution for eyewear to swim caps and wet/dry bags, Aqua Sphere has tried to put the swimmers needs first. Each item is constructed of the highest quality materials and has been thoroughly tested to provide the greatest value. Whether you’re a daily or an occasional swimmer, a lively toddler or an active senior citizen and whether your focus is on fitness or fun, Aqua Sphere offer an innovative and comprehensive range of swimming goggles, masks, fins, plugs, paddles, pullbuoys, floats, kick boards and wetsuits designed to assist at all levels while maintaining your safety. Aqua Sphere may be a relatively new name to the British marketplace, but it boasts a tremendous pedigree.
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Arena is the authentic waterwear brand for athletes and real sport lovers. Arena wishes to be considered by top athletes, as well as by every water sports lover, as the reference brand for best performing equipment and apparel.


ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. | | In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. | | ASICS’ mission is to become the number one brand for the sports enthusiast. To accomplish this, ASICS pledge to continue to make the best product; striving to build upon ASICS’ technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. ASICS pledge to bring harmony to the body and soul.

Ass Saver

Ass Savers are five designers based out of Gothenburg, arguably the wettest city in all of Sweden. The concept is as old as rain and bikes without mudguards but where others have failed, they succeeded through the relentless development of literally hundreds of prototypes, a deep knowledge of sustainable manufacturing and passion for brands that resonates with it’s followers.


Assos are one of the world’s pioneers and specialists in producing high quality cycling clothes and accessories. They are located in a region of Switzerland that has maintained a long standing tradition in first class textile engineering. In the 1970’s, Toni Maier-Moussa, founder and chairman of Assos accidently invented lycra cycling clothing, whilst trying to create the ultimate bicycle. During the wind tunnel tests of the first ever carbon-fibre bike, Toni inadvertently found that lycra downhill ski racing suits had much less drag than the woolen-knitted cycling clothes of the time. To this day Assos firmly believe in total product competence, delivering optimum function and comfort, by researching and making its cycling clothing and accessories from the very best materials.


Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. Avid is the world’s market leader in hydraulic and mechanical disc brake design and manufacturing. Avid does its homework. They have a reputation for getting it right. Not hard when the products are well designed, well manufactured and always have a host of problem solving and user refinements that you didn’t know you needed until you use Avid for the first time!

Balega | Bar Fly | Barbieri | BBB | Beats | BeElite | Bell | Berghaus | Biehler | Bike Cave | Bike Ribbon | Bike Shield | BikeParka | Bio-Synergy | BioFlex | Birkenstock | Birzman | Bkool | Black Diamond | Black Sheep Cycling | Blackburn | Blackspire | Blank | Bleed Kit | Bluegrass | blueseventy | Bolle | Bont | Bookman | Bosch | Box | Brand-X | Bridgedale | Brooks England | bryton | Buff | Buffalo | Busch & Müller


Balega are passionate about their products and believe that their performance and fit characteristics make them unique to the UK market. They offer real benefits to athletes of all ages and abilities. All of their socks incorporate a handlinked seamless toe which eliminates abrasion across the top of the foot. They also knit an extra deep heel pocket, or “Fit Well”, ensuring that their socks fit the foot perfectly and don’t slide during activity.


The BBB brand features the most extensive showcase of value for money cycling products, carefully designed and extensively tested.


Performance, body care, and nutrition. Train, repair, race, recover.

Beet It

Established in 1989, James White Drinks produce the finest quality pressed fruit and vegetable juices under a variety of different, successful brands. Based in the beautiful Suffolk countryside, James White employ a loyal team of over 30 full time staff, exporting drinks including Beet It and Big Tom to over 40 countries. Beet It Sport shots are used by over 200 universities and institutes worldwide to independently research the health and sports performance benefits of natural nitrate supplementation. Subsequently, Beet It Sport is used by an extraordinarily high percentage of the elite sporting world as the gold standard, trusted natural nitrate supplement.


From Grand Prix racing through to the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for nearly 50 years. Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise. His legacy lives on today in Bell’s commitment to racing, quality and innovation. More world champions have worn Bell cycling Helmets than all other helmet brands combined.


Berghaus has innovated time and again. In preparing for the future, Berghaus is once again focusing its efforts on developing the best outdoor products possible. It is through such activity, and through the remarkable endeavours of the likes of Chris Bonington, Alan Hinkes, Leo Houlding and the Huber brothers that Berghaus has built a reputation that is second to none. In providing products for outdoor enthusiasts, whether they are mountaineers or walkers, climbers or skiers, mountain bikers or trail runners, the simple fact is that Berghaus will always strive to be the very best.


OUR MISSION: INDEPENDENT. ECO. FAIR. – Cycling creates positive emotions and an awareness of the world around us. It keeps us physically and mentally fit. It gives us a strong sense of identity and positively combines so many important aspects of life. These aspects shape our approach. We believe that we must all do our part for a greener and fairer world. Since our beginning in 1993, we have been committed to developing the world’s best cycling garments made under the highest social and ecological standards. Focus on the road while we ensure you do your part for a greener and fairer world. Join us on our mission to protect the places we ride.

Bike Ribbon

Bike Ribbon is a leading company for bicycle accessories who have nurtured a profound experience after many years of activity and close contact with the world of bike racing. Bike Ribbon has developed products for the uncompromising world of professional cycling. All of this effort along with the passion put into each product produces a range that is unique in every detail.


BikeParka bicycle covers are manufactured by Fatsumo Limited, the leading specialist in bicycle cover design and manufacture. They were designed after collaboration with a well-established New Zealand manufacturer who has built quality tents, leisure and camping kit for over 25 years. BikeParka has really thought about what the consumer wants from their bicycle cover – a well designed, high-quality product with hard-wearing textiles and optimum functionality. They’re proud to make the best bicycle cover possible and remain committed to continued innovation and excellence.


Since 1997 Bio-Synergy has been at the forefront of the UK sports nutrition industry and over 4m customers across the globe, ranging from Olympic and Commonwealth gold medallists across multiple disciplines to fitness enthusiasts and those looking to lose weight have incorporated our critically acclaimed and award winning supplements into their training/lifestyles to achieve their goals. In fact, Bio-Synergy supplements may have fuelled more PB’s, gold medals and World Champions than any other brand.


Bioflex Saddles are designed in the UK and made by World Renowned Saddle Maker Velo, they have a great value range of saddles developed to optimise cycling comfort using the latest technology available. Bioflex saddles incorporate patented ShockLite suspension in a series of designs which also feature reflective rear panels, Ozone ‘cut-out’ bases, Gel inserts, anatomic cushioning and scuff resistant side panels.


in 1774, Birkenstocks were created to create orthopedic comfort and over 300 years later have become the master of sandal fashion, defining a brand and creating a household name.


From their immaculately designed offices set in the beautiful Birzman compound, the 15 strong design team are surrounded by nature, and it is no surprise that nature so often provides the inspiration for their award winning tool designs. “We believe in giving riders the power to set their own boundaries, to have the freedom to explore their own limits and to test themselves to the fullest. We empower riders to focus on a journey of continuity, without constrains or delays, keeping the focus on themselves. The way we give riders this freedom is by making our products exquisitely designed, enduring and user friendly.” The design process is paramount, and Birzman’s designers are expert at identifying a cycling problem, brainstorming a solution, and then setting about delivering that solution in the most simple, functional and useful way possible.


BKOOL is an Internet platform aimed at providing support for all the sports activities enjoyed by its users. The BKOOL home page includes some videos that provide more details about what BKOOL is exactly.

Black Diamond

At Black Diamond it’s all about climbing and skiing. They share the same experiences that you do on rock, ice and snow and these experiences push us to make the best gear possible for the worldwide family of climbers and skiers. Since 1957, their innovative gear designs have set the standard in numerous areas. Partly the result of dedication, desire and diligence, but also a product of the fact that everyone at Black Diamon are climbers and skiers themselves.

Black Sheep Cycling

Black Sheep Cycling was founded in 2014 to provide innovative and alternative cycling apparel. Black Sheep Cycling pride themselves on creating unique, individualistic garments marrying seamless form and function, and have carved out a reputation for our uncompromised quality, unique design and an unrelenting desire to celebrate cycling. Designed in Brisbane, Australia. Ridden around the world.


In 1975 Blackburn set out to design stronger, lighter, more innovative and more reliable cycling products. The first were bike bags and bike racks designed for touring. From there, Blackburn grew. Over the next 30 years, Blackburn’s spark of innovation has lead to many revolutionary products, like the first high quality aircraft aluminium cycle rack, the first dual stroke bike minipump, the first oversized mountain bike minipump and the first dual stage/dual stroke floor bike pump to name a few. Blackburn’s creative spark is burning brighter than ever, Blackburn is dedicated to designing smart, reliable, no nonsense cycle accessories that are essential to your bike riding experience.


Bluegrass was born to respond to specific needs of protection of the Enduro, Downhill and BMX Worlds.


Since 1993, we’ve designed, tested, refined and crafted wetsuits and swimskins that transcend the confines of what is possible. In the process, we’ve carried world-class athletes to victory and instilled confidence in beginners. We make products that empower swimmers to achieve their personal bests. We are swimming. We are blueseventy.


Bodyglide’s products focus on reliable, all natural formulas free of oils, grease, water, alcohol or animal products such as lanolin, creating products that are more effective and will not make a mess. A growing number of sportsmen and women prefer formulas that don’t use animal products or animal testing. Inspiration for the formulas came from surfers on the California coast. Body and wetsuit chafing required something other than age-old petroleum jelly, which was not an option. Petroleum ruins neoprene and it’s greasy. A better alternative had to be effective and comfortable on the skin. The solution came to be known as Bodyglide’s Skin Formula.
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Bollé delivers the highest quality sunglasses and goggles for performance and protection. Bollé are constantly refining their trademark combination of fit, fashion, and comfort, resulting in some of the freshest and most technologically advanced eyewear in the industry. The Bollé story began in the small town of Oyonnax, France in 1888. There, Seraphim Bollé started his company by first manufacturing combs and hair ornaments for the boxwood and horn indigenous to the region. Now, over 125 years later, Bollé products are distributed and worn all over the world. Bollé has developed a particular strength in the speciality markets of snow sports, water sports, golf, tennis, cycling and outdoor, as well as eyewear that meets everyday needs and styles.


Founded in 1975, Bont began when Inze Bont, a recreational skater decided to fiberglass the back of his leather skates to gain extra support. A simple, yet innovative approach which started a company now in its 35th year, with product ranges across two highly competitive sports and sales across 56 countries.
Inze’s innovation saw Bont as the first footwear manufacturer to commercially use materials such as fiberglass in 1975, Kevlar in 1986 and Carbon in 1989. The companies philosophy in continually driving development, along with its reputation for producing the highest quality products rapidly made it the largest producer of hand made speed skates in the world, a position it has continually held and one that is backed up by not only our volume of products sold, but by countless world championship medals.
In 2007, after continual requests the decision was made to expand the companies product line into the cycling market. Working together with world class athletes, Bont launched its initial offering of cycling shoes and in its inaugural year at the 2008 Beijing Olympics finished with 8 Gold medals.
Since 2008, Bont Cycling has rapidly grown it’s product line to over 12 models in stock sizing and now caters extensively to all disciplines of cycling. Our range of cycling shoes cater not only to high performance athletes, but also to enthusiasts and beginners alike.
Bont as a company continues to grow with the help of a dedicated team of individuals. Our team, including our factory which is dedicated to Bont products only, strives to continually improve our products in all aspects. We work with total respect for all within the Bont family and value all input from within our team and from the countless individuals who use our products.
Bont will continue to grow through maintaining our constant drive in product innovation, continually improving on product quality and through providing exceptional support and service.


Bookman creates inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen. With heavy focus on the details, quality and safety, the design has one goal: to make everyone visible in traffic and prevent accidents. Based in Stockholm, Sweden, Bookman draws on the heritage of Swedish safety-conscious brands but also finds inspiration in the traditions of minimalistic, functional Scandinavian design and innovative technology. And, coming from the land of polar nights, with 24 hours of darkness, each product must live up to the highest standards.


Simple, discreet, high value bike components for all your cycling needs


Bridgedale outdoor Ltd is the global market leader of technical socks for walking, hiking, mountaineering and alpine sports. Their goal is to create, design and produce the most comfortable socks in the world by using the latest techniques and the most advanced fabric technology. Bridgedale sell their socks in over 40 countries worldwide, becoming a trusted retailer in the process and in recent years have developed their business with the environment in mind. In 2012 the package was redesigned to reduce waste by 40% and Bridgedale hold the vision of growing their profitable and technical sock business to become more sustainable whilst investing in safe working environments. By choosing Bridgedale, you can be sure that the world’s leading sock retailer will give you the quality that you desire.

Brooks England

The Brooks bike saddle story started way back in 1866, a young man of just 19 years of age was said to have bought ‘one of those new-fangled velocipedes’ which was fitted with a wooden saddle, this proved excruciating. As luck would have it his father made leather saddles for horses, so the young man known as John Boultbee Brooks set to work in his fathers workshop designing and developing a comfortable saddle from leather.
The rest they say is history….
Brooks experience in saddle making goes right back to the beginning – back to the period of solid tyres – and is unequalled by any other house in the world.
That said, they recognise the fact that they cannot rely on their past history alone, so they still build saddles with the same attitude as when they started, ‘quality first’, both in materials and manufacture. The testament to this is that there are still saddles in active use today, made many many years ago.


Bryton is one of the most innovative manufacturers of Sports GPS in the market. With an exceptional knowledge of GPS product development and feedback from users at all levels, Bryton produce GPS products for everyone from leisure runners through to Pro Tour Cyclists. Bryton offer exceptional products at incredible value, allowing everyone to review, share and explore their sports data like never before.


Founded in Spain, Juan Rojas had the goal of creating a functional garment that could be worn in a multitude of ways, replacing the need for seperate items of head and neck wear. Experimenting with different designs, the Buff was eventually born with its tubular design with breathable, wind resistant and moisture wicking properties. Buff® products are now used by millions of people worldwide, all benefiting from its versatility. With the multiple uses, they can be worn as scarves, bandannas, headbands, hats, facemasks or wristbands over a range of sporting disciplines. Put simply: Buff® headwear is uniquely versatile, designed to achieve a high level of comfort and protection from the elements, WITH FUN!


Buffalo are proud to be British, still designing and producing all of their clothes in Sheffield, they refuse to outsource production believing that if produced internally, superiority can be ensured. As a traditional company, Buffalo always seek the most technically advanced clothing fabrics for each product, choosing function over fashion with every item in their ranges working better in more adverse weather conditions; making them the go to choice for many hardened adventurers.

Cactus Tongue | Cambridge Mask Co. | Camelbak | Campagnolo | Cane Creek | Castelli | Cateye | CEP | CeramicSpeed | Challenge | Chiba | Chris King | Chromag | Ciele | Cinelli | Clarks | Clif Bar | Clug | Colony | Columbia | Columbus | Compressport | Continental | Cordee | COROS | Corratec | Craft | Craghoppers | crankbrothers | Creme | Crewsaver | Crud | CST | CTC | CushCore | Cycling Souvenirs | Cyclo | Cycloc


CamelBak has spent over a decade helping people to maximize their performance, comfort, and health by providing the highest quality drink delivery systems available. Originator of the hands-free hydration system, Camelbak focus’s on technically innovative, high-performance systems that fit your active lifestyle.


Besides distinguishing themselves for their unparalleled quality and performance, Campagnolo products have also become the benchmark of design. This is testified by the prestigious Compasso d’Oro award granted by the Associazione Design Italiano in recognition of the Veloce groupset, Ergopower integrated controls and Shamal high-profile wheels. Campagnolo is not only involved in the cycling world, but dedicates itself to all sports in general. In fact, it was named by the Wall Street Journal as one of the most prominent sports brands in the world. A reputation earned not only as a result of the countless successes achieved in racing competitions, but also by virtue of the attention given to quality and to service that sets this company apart from all others.

Cane Creek

Cane Creek components have been ridden to numerous wins in world-class events. Professional racing teams that have used Cane Creek components include: Mountain Bike Racing,3D Racing, DEVO, Haro, Honda/Turner, Michal Prokop/Author Racing, Rocky Mountain, Subaru/Fisher, Trek/Volkswagen. Cane Creek started in 1995. Their first product line had brakes, headsets, hubs, and shocks. Their original air-shock design gradually won over a suspension universe that was in thrall to coil shocks. While they have continued to assert their leadership all their product categories, they have expanded into other areas that can benefit from a dose of their “technology that makes sense.” In 1999 they acquired the Thudbuster suspension seat post and have since upgraded its patented design to provide what has been called the “ultimate upgrade for hardtails.”


Castelli proudly produce high performance cycling apparel. Since 1876, they’ve been the tailor for the champions. It was their innovative mindset which brought the earliest heroes & legends like Binda, Coppi and Bartali. Castelli cycle clothing became legendary too inventing the skinsuit, the silk jersey, pockets on jerseys, and the first LYCRA® short used in professional racing.


Cateye is the leading manufacturer of cycle computers, bike lights and reflectors. In 1964, Cateye became the first company to create a flashing lamp for bicycles. Cateye invented the first battery headlamp in 1982, and the very first bicycle headlamp using white LEDs in 2001. Cat Eye is a true leader in lens and reflector technology; Cateye’s Opticube lens and reflectors allow them to make one of the brightest and most efficient LED headlights in the world.


CEP is the sports brand of medi GmbH & Co. KG headquartered in Bayreuth, Germany. CEP offers a collection of shorts, tights, shirts, short socks, knee socks and sleeves for running, biking, triathlon, soccer, basketball, handball, ice hockey, riding, golf and a wide variety of other sports. CEP products enhance performance and recovery through the targeted use of compression to improve blood circulation and speed up lactate metabolism. CEP offers the right product for every athlete to achieve a perfect balance between health and performance. The superior quality of their products is guaranteed by their unmatched expertise and German production facilities


CeramicSpeed is one of the world’s leading suppliers of ceramic bearings. From our start, as the first ones to introduce ceramic bearings to the cycling industry. The company has grown rapidly, focusing on cycling and industrial applications. We have more than 15 years’ experience in bearings applications, and have developed close relationships with our component suppliers over the years – each of whom is the very best in their field.
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In 2003 Challengetech created its own brand “Challenge”. Challenge, as the word says, wants to point out how difficult and exciting it is to keep the tradition of high quality products, created with obstinacy, with the steady research of special materials and through handcrafted processes. Since the 2000s, Challengetech has being producing tubulars for other brands, thanks to the constant use of these products in the professional cycling.

Chris King

Chris King is one of the most renowned makers of cycle headsets, hubs, bottom brackets, wheels and tools. Chris King is a name that is associated with exceptional quality and precision. Since the early 1980’s Chris King’s products have upheld their reputation of making products that can withstand the harsh punishment of off road riding.


Chromag is a bike component company based in Whistler, B.C., Canada. We make products for the discerning rider who expects quality, performance, and reliability. In an industry that is in a constant state of change, we stay ahead of the curve by being small, moving quickly and spending a lot of time in the woods. Our goal is to bring the most relevant components to market with a heightened sense of detail and creativity.


We are ciele athletics. We aim to move people to movement, to connection and to community through considered equipment and exceptional experiences. We focus on performance and protection. Designed for athletes and adventurers of all kinds. everybody run.


Cinelli’s fame dates back to 1919 with typical Italian flare and beautiful designs. Cinelli frames and racing bikes are legendary in racing history. The carbon monocoque Ram and Bat handlebars benefit from the latest carbon technology. The chic urban Cinelli Bootleg Rat bikes, reflective and gel cork bar tape are niche specialities.


Clarks Cycle Systems has been at the forefront of bicycle cables and component innovation and manufacture for over 60 years from their Birmingham factory. Since 1943, their focus has been to consolidate and build on their product offering whilst recognising and reacting to the demands of an ever-changing market. Through this focus, they have ensured that their products remain of the highest quality and are consistently regarded as best in the class

Clif Bar

When Gary Erickson went on a day-long, 175 mile ride with a friend, he snapped. “I could make a better bar than this!” he decided. And he did. In his mom’s kitchen. To this day, Clif Bars taste deliciously home baked; not least because Gary is still the owner of Clif Bar. But the perhaps the most impressive thing about Clif Bar is their commitment to people, to community, and to environment. It’s a truly ethical company – with a truly tasty product.


Ernesto Colnago was born in Cambiago, a small rural village twenty kilometers east of Milano on February 9, 1932. Ernesto was just 13 years old, but to start work, he had to be at least 14. He changed the date on his working papers and so was hired as an assistant welder. It was 1954 when Colnago went out on his own in a tiny little workshop, his bicycles have been used by more than 100 professional team, 2,500 professional racers, who have won more than 7,500 wins worldwide. Champion riders of the caliber of Fiorenzo Magni, Gastone Nencini, Eddy Merckx, Giuseppe Saronni, Gianni Motta, Gibì Baronchelli, Michele Dancelli, Gianni Bugno, Oscar Freire, Johan Museeuw, Tony Rominger, Pavel Tonkov, Yaroslaw Popovych, Erik Zabel e Alessandro Petacchi, and many others, have ridden Colnago Bicycles to victory. As the great researcher and innovator he is, Colnago created the first frameset in carbon fibre in collaboration with Ferrari Engineering in 1986.

The next year, the innovative straight-blade “Precisa” was created. In 1989, two years later, the dramatic Colnago “C35” emerged, an innovative monocoque carbon fibre frame in road racing & mountain bike versions. 1994 was a hallmark year when Colnago introduced the ground-breaking “C40” carbon fibre frameset for his 40th anniversary and still a reference point today. No other frame has won as much as the Colnago C40: 5X Paris-Roubaix and many World Championships. In 2000 another remarkable model emerged from Colnago’s atelier: the limited edition CF1, created in collaboration with Ferrari that quickly became a major success. Next was the CF2 dual-suspension mountain bike in 2002. After ten years of success in every segment, Ernesto Colnago launched the “C50” in 2003. It was the Fiftieth Anniversary of his company, a brand that has become synonymous with the best bicycles the world over, synonymous with the best products Made in Italy.

This new carbon fibre composite frame quickly found success in both the competition and sales arena. And for 2004, for the official anniversary of Colnago, a special collectors item bicycle was created, the “50th Anniversary”. Ernesto Colnago continues to dream about and create bicycles appreciated by riders passionate about cycling all over the world. Don’t ask Colnago which of his bicycles is the best: his answer is always the same. “I’ve made a lot of bicycles, but the most beautiful is the one that is yet to come.” For more info on Colnago please feel free to view Bike Radar’s article on them.


The motto of Columbia is “It’s Perfect, Now Make It Better” and is a philosophy held by Columbia’s Tough Mother chariman, Gert Boyle. Her tough mother persona has grown Columbia into the global sportswear company that is today. Based in Portland, Columbia make no-nonsense apparel and footwear to keep you warm, dry and protected no matter what and are built up of real people who are as passionate about the outdoors as every customer. Being based in the Pacific Northwest where major forests frame volcanic mountains and rugged coastline, perfect for testing and perfecting the great kit that they produce.


Columbus are designers and manufacturers of forks and steering columns, they have been producing high quality cycling products since 1930. Today, with the demand for ever greater lightness, Columbus produce carbon fibre forks which capitalise on Columbus’ years of experience of bicycle fork design.


Compressport is the world’s leading sports compression specialist and the only compression brand to give you a two-year compression guarantee. Designed by a team of doctors, physiotherapists and professional athletes, Compressport is produced in the EU by specialist medical compression manufacturers. Compressport sponsors Katusha, the professional cycling team, and the Marathon des Sables, ranked by the Discovery Channel as the toughest footrace on earth, and is trusted by athletes, teams and enthusiasts in a diverse range of sports around the world. Always striving for the highest quality, Compressport compression products are manufactured exclusively in Europe, using European yarn, on European equipment, by European medical compression specialists.


More than 100 years experience in the development and production of bicycle tyres has made Continental a unique company within the industry. Continental is the only German bicycle tyre manufacturer to produce its tyres in Germany. Knowing this serves as a mighty incentive to our engineers and everyone else involved in the manufacturing process to constantly strive for further innovations. In our technology and development center in Korbach, we are constantly developing new revolutionary technologies such as the unbeatable Black Chili Compound and the ultimate Vectran™ Breaker anti-puncture technology, both used at the top end of race sport. These technologies demand sophisticated processes to ensure our legendary end-product quality, and these innovations as well as the new “ProTection” and ”RaceSport” technology for MTB tyres, can only be manufactured in our factory in Germany – “Handmade in Germany”.

In order to offer the best tyre for any application, we rely equally on dialogue with our professional racers, hobby cyclists and everyday bike riders. This results not only in high-end products for top sports applications such as the new Podium TT or the revolutionary downhill tyre “Der Kaiser”, but also tyres for everyday use like the new innovative combination EcoContact/EcoContact Plus as a companion to the latest e-bike trend. As a global player, Continental also maintains high-tech production facilities outside of Germany, where Continental tyres are produced for you with an equal degree of care and dedication. One thing all Continental bicycle tyres have in common is that they are developed in the technology center in Korbach, Germany, where they also undergo strict inspection. Our heart and soul is behind the phrase “Handmade in Germany”, with all of its products and technologies.


Cordee’s Cycling Selection covers all activities from road and touring guides, mountain bike guides, guides for families, guides to Europe – and then there’s the tour de france selection and reading matter about some of the good and great from the cycling world.


Whether you’re after a full suspension MTB, a hard tail, a hybrid for your daily commute or a top-end road bike to race, Corratec has something for everyone. These German designed and made bikes are hugely popular across Europe and their tag line “Like it. Bike it” says it all. The team at Corratec are passionate not just about cycling, but ensuring everyone who rides their bikes gets maximum enjoyment from their time on two wheels. At Corratec, the rider is always the centre of attention. All Corratec bikes offer exceptional value for money and boast specifications which punch way above their price tag. Decades of technical knowledge and innovative design experience have led to an impressively wide portfolio of bikes, all of which offer the rider a brilliant cycling experience.


Swedish brand CRAFT is the pioneer of functional apparel for serious athletes. Since 1977 CRAFT has devoted itself to developing innovative clothing built to withstand extreme requirements in all conditions. CRAFT works closely with its many sponsored athletes and national teams, and focuses on designing the highest performance gear.
The brand’s foundation is its authentic understanding and love for the sporting culture, reflected in its strong involvement in cross-country skiing, biking, and running. Constantly working on the optimisation of innovative material and construction technologies, CRAFT sportswear is the ideal training and competition gear for all activities year-round


In 1965, Batley, West Yorkshire, two men with a passion for travel had a vision to create a clothing range that could keep them warm, dry and comfortable whatever the weather and wherever they may be. This idea led to the creation of Craghoppers, fast forward 50 years and Craghoppers is recognised as a global outdoor and adventure travel specialist. Despite the world moving on in leaps and bounds over the last 5 decades, the fundamental visions of Craghoppers remain; to create comfortable and practical clothing ranges which are successful in keeping customers on the adventure trail for as long as possible. Every year Craghoppers work tirelessly on improving their products by introducing new designs, deploying the latest technologies and implementing their special spirit of innovation to make travel even more comfortable, lighter, waterproof, insulating and sun protecting than ever before. This drive and hard work has placed Craghoppers as the world leader in outdoor and adventure trousers, creating ranges such as NosiLife which have revolutionised hot-climate travel by providing safe protection against biting insects and the diseases that they transmit. Craghoppers are privileged to share their wanderlust with the millions of people who love to journey to the furthest reaches of our beautiful planet, creating memories and sharing experiences together.


Carl and Frank (hence Crank Brothers) have always been keen MTBers. Ever since they were engineers working for a diving equipment company in Southern California in the late 1980s, they have been exploring ideas of how they could design cycling products that would improve their riding experience. In 1994 they launched their first product: the highly innovative “Speed Lever”. This telescopic tyre lever made installing/removing tyres from rims much easier. The M series mini tools and the Power Pump range of mini hand pumps followed 4 years later; the latter including the proprietary “high volume/high pressure” switch that is still appreciated today. The brand’s breakthrough, however, came when Crank Brothers launched the Eggbeater pedal in 2001: an extremely lightweight, minimalist pedal with superb mud-shedding capability and 4-sided entry. It is this same pedal platform that paved the way for subsequent pedal models to cover all MTB disciplines – Candy, Mallet and 5050. Today many of the top athletes in the World ride crankbrothers pedals. You will find they are well represented at top level cross-country MTB, Cyclo-cross and World Cup DH events. Innovative design of aesthetically disruptive products remains the core mission. All crankbrothers products are technical, durable and beautiful.


Crewsaver is recognised as a world leading authority on lifejackets and sailing equipment. As a respected authority on personal marine safety and with a history dating back more than 50 years, they have worked closely with the RNLI, the military and emergency services. With a key focus on protection, security and practicality, you can expect buoyancy aids, PFDs and more that optimise your safety without hindering your adventure.


Pre-CRUD riders were in the habit of cutting up plastic bottles and zip-tying them to the downtube. I wanted something that looked a little more stylish on my brand new Diamondback. So I looked in the yellow pages and found a “tool designer”. I didn’t know what it meant, or what he did, but I went along to see him anyway, and he hooked me up and designed the tool for the first crud catcher. I don’t remember his name, but I’d like to meet him again and thank him for setting me on the path.


CST brand tyres are offered by Cheng Shin Rubber Ind. Co. Ltd. (Cheng Shin Tyre). Employing more than 20,000 people, Cheng Shin Tyre is the largest manufacturer of bicycle tyres in the world and offers products in many other categories as well. With facilities including three factories in Xiamen, China, CST’s operations boast world-class manufacturing equipment, innovative technology and a strong emphasis on quality, delivery and customer satisfaction. CST adheres to the most stringent international standards. The company has attained certificates and awards including DOT (US Department of Transportation) certification, ISO9002, E-Mark, TS 16949 and the China Well Known Brand Award.


As the UK’s National Cyclists’ Organisation, CTC has been protecting and promoting the rights of cyclists since 1878. CTC is a not-for-profit organisation that is funded through its membership and donations in return for support. By joining CTC you are supporting UK cycling and giving us a louder voice when campaigning locally and nationally on the issues that are important to you. CTC was founded in 1878 as the Bicycle Touring Club, subsequently becoming the Cyclists’ Touring Club. In 2008 CTC is celebrating 130 years of working for travelling, recreational and utility cycle users. We are the forerunners of the world wide network of cycling, motoring and tourism organisations, many of whom based their services on CTC’s. The organisation has its origins in the early days of cycling when the bicycle opened up new horizons for independent travel. CTC set out to identify suitable hostelries for its members and include them in members’ guides and handbooks. Occasionally you will spot a round plaque on the wall of older hotels showing the CTC emblem of a winged wheel, indicating a long history of welcoming cyclists.


Cube is a German bicycle manufacturer that produces many types of bike, but is best known for its mountain bikes. Cube bikes are ridden by Belgian UCI Continental team Wanty-Groupe Goubert. The company was founded 1993 by the former student Marcus Pürner, who began with an area of 50 m² in his father’s furniture factory in Waldershof, Germany. Today the company has expanded its production area to 20,000 m² and sells to more than 34 countries in Europe and Asia.

Dainese | Darn Tough | De Marchi | Decent | Deda | Dedacciai | DeFeet | Deuter | dhb | Didriksons | DMR | Dr Sludge | DT Swiss | Dugast | DVO


The history of Dainese began in Molvena, Italy in 1972. Lino Dainese started designing and making protective clothing for bike riders. Taking inspiration from the geometry of medieval armoury and from nature itself, Dainese made technological innovation for protection during sports their true mission. To Dainese, safety means protection, comfort and reliability; factors which, when properly balanced, lead to the creation of highly effective products which meet the requirements of a wide range of customer needs. It was Dainese who conceived the idea of “head-to-toe” protection which combines various clothing components with rider protection, and optimises performance and weight.

De Rosa

Few bike brands can claim to be as beautifully crafted or as lovingly made as De Rosa – so we’re understandably excited about stocking them @ Wiggle. Formed in 1953, De Rosa is synonymous with everything cyclists know and love about Italian bikes: passion, master craftsmanship, skill and precision. Whether it’s the hand-finished steel Neo Primato frameset which catches your eye or the Merak Carbon, all bikes are created with the same close attention to detail by the family-run De Rosa company, which is based in Milan. These are the bikes which Ugo de Rosa dreamt of building as a teenager. More than half a century later, his dreams are reality and countless champions have ridden – and still ride – his prestigious bikes. His love and enthusiasm for cycling is reflected in every single bike made. A De Rosa bike is the kind of bike you buy and keep forever…


Deda Elementi design and manufacture high quality stems, handlebars, aerobars, transmissions and cycling accessories suitable for proffesionals to the recreational cyclist. Deda Elementi clearly assert their own way of thinking about designing components for competition bicycles. Whether you step out from your home to participate in Milano-Sanremo, or just to go for a ride with your friends, Deda Elementi produces components for your bicycle with exactly the same care and passion. Deda Elementi take components seriously, and they put the very same experience and engineering into the components for champions as they do for the most important bike in the world: yours.


The Lombard-based company is specialised in special high-technology steel tubing for the production of frames. Founded in 1993 in Campagnola Cremasca, in the Province of Cremona, it immediately provided its clientele with the most complete and advanced range of products.


In 1992 Shane Cooper stood before a knitting machine given to him by his father and began experimenting. His invention fuelled the start of DeFeet. Cooper discovered a way to knit athletic socks that was completely new to the market, by taking traditional knitting methods and reversing them. His product, the Air•E•Ator® sparked a revolution in athletic socks that continues today. DeFeet is a company that often turns traditional methodology on its head en route to finding new solutions for athletes. DeFeet’s state-of-the-art factory is located in the foothills of the Blue Ridge Mountains of North Carolina. Here their manufacturing strength is melded with the company’s spirit and design prowess. DeFeet knows that their customers are not ordinary. You don’t settle for less. You don’t want to wear items that have been churned out for the masses. You want true craftsmanship. Collectively, the DeFeet staff has literally centuries of knitting experience. Spirit, strength and craftsmanship. These elements exist at DeFeet to create the best performing products of their kind. It’s why DeFeet is “Made for Driven Soles.”
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deuter are always looking for new ideas. We at deuter are continually motivated by the newest sporting trends, thus staying in tune with your needs. By working together with renowned mountain guides and sports people we develop products of convincing quality and functionality.


dhb is a technical sports apparel brand, founded in Hampshire, UK, in 2004. We are passionate about the exhilaration of being outside and enjoying sport. Our cycling and running collections are designed for all levels of participant – from novice to professional. We believe ‘there’s no such thing as bad weather’, which is why we aim to provide a wide range of products from a 2.5 layer waterproof jacket to a 90g racing jersey, to keep you outside, doing what you love, all year round. At dhb, our in-house design & development team, work with global partners who are experts in manufacturing, materials and technology to deliver the highest quality products. We strive to create stylish and durable apparel that allows our users to forget about gear and focus on their sport.


Founded by Julius and Hanna Didrikson in 1913, Didriksons originally produced workwear for the fishermen in Grundsund on the west coast of Sweden. Today, over one hundred years later, while still continuing to produce functional designs that keep you dry whatever the weather, the outdoor specialists have expanded into one of Scandinavia’s leading brands for outerwear. Including coats, jackets, parkas, accessories and more, you can expect premium, lasting quality for anything from weekend adventuring to your daily commute with Didriksons.


DMR was kicked into life in the Winter of ’95, the idea was to make UK designed bike parts that worked for the way we liked to ride.

DT Swiss

DT Swiss manufacture road, track and mountain bike wheels and wheel sets along with suspension forks and air shocks. DT Swiss have been connected with high quality wheel set design and performance since 1994. And now with the introduction of its own carbon production in 2007, DT Swiss shows its commitment to the development of high end bicycle components.


With over 80 years of accumulated experience in the suspension business, DVO have seen it all, They’ve seen the mistakes companies make by cutting costs and cutting corners and not taking care of the customer. DVO also know first hand that an organisation 100% focused on profits is a business plan they don’t want to be a part of. Great companies are built from the quality and character of the people involved and DVO have some great people! They have all worked together for decades and all have the same mindset to produce high quality products with great customer service. Their mindset is only focused on making a high quality, rider made products & excellent customer service and know what adds up to gizmos and gadgets, adjusters that barely make a difference, product that isn’t fully developed so the rider becomes the test dummy, and customer service that ends at the cash register. DVO is a fully developed product so the customer doesn’t become their beta tester.

e.thirteen | Easton | Echelon | Eddy Merckx | Effetto Mariposa | Elite | Endura | Enduro Bearings | Enertor | Ergon | ETC | Etnies | Evoc | Exped | Exposure | Extremities


e.thirteen components are a small, rider-owned and operated company which was founded in 2001 by Dave Weagle. Since it inception e.thirteen have always pushed peoples ideas in terms of innovation, function and design and have become a market leader in chain retention systems the world over. e.thirteen have strong roots in competition and they support numerous athletes and events the world over from grassroots racing right up to top flight World Cup competition and World Champions, in fact e.thirteen chain guides and rings have collected more gold medals at World Cup and World Championship competition level in recent years than any other chain retention system, making them the choice for all riders at all levels.


The Easton Bicycle Products Group provides leading-edge technologies in frame tubing and components. The MonkeyLite and EC90 Bars, along with the EA50 Forged/Welded Stem, are just a few of the reasons that Easton Bike is widely regarded as the industry leader in performance and innovation and the choice among serious riders of all ages. Easton Sports continues to be a visionary in the world of sporting goods, and the plans for the future mirror those of the past, the aim is to continue to innovate and lead the industry, and reach new heights. The Easton Sports Lab, located in Van Nuys, is one of the most unique testing facilities in the sporting goods industry. Originally established to study the parameters of Easton equipment, it has evolved into a lab that not only tests equipment performance, but human performance as well. The Sports Lab has become an invaluable tool with which Easton engineers continue to create superior products.


Echelon develops World-Class fitness products that enable you to cycle and compete without limits. They also have developed a top-level online fitness program, so you can train with the best from the comfort of your home. Featuring celebrity, guest and Echelon trainers alike, you can count on expert coaching and dynamic motivation for every fitness level.

Effetto Mariposa

Manufacturers of high quality cycle components and tools.


The story of Elite has continued for more than thirty years and is made of successes and new discoveries which always start from the work of engineers, technicians, market men, cycling enthusiasts and also insight. All the new products launched on the market are the result of internal research and there are now about three hundred. | These products are tested by world’s most important professional teams. In fact, the Pro Teams sponsored by the Fontaniva firm have won the Tour de France, Tour of Italy, World Championships and many world cycling races, and have accompanied the victories of riders such as Chris Froome , Bradley Wiggins, Mark Cavendish, Cadel Evans, Ivan Basso, Miguel Indurain, Marco Pantani and many other champions. Elite currently sponsors more than half of the world’s professional teams. The work is like a bicycle ride. It is only by continuing to ride, pushing hard uphill and enjoying the descent, that allows us to go ahead with ever greater satisfaction. This is our creed. Ride with us.


Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader. At Endura they never take the easy route – never complacent, always thinking about the next part of the journey.


Enertor have been helping the Pros stay injury free since 1998 with our insoles and world-leading foot clinic. Elite athletes, Premier League Footballers, Sky Cycle Team and even the British Military trust us to provide them with world class orthotics, enabling them to perform to the highest standards. Now, Enertor’s expertise and technology is available to everyone so you can Break Your Limits.


Ergon produce bicycle grips, backpacks, gloves and tools. Ergon’s aim is to develop products that offer the best ergonomics for cyclists, combining the best scientific principles with practicality.


Evoc bags are designed by outdoor enthusiasts for outdoor enthusiasts so have no qualms about what this means. Whether it’s a backpack, a bike bag or a travel bag you’re after, everything from Evoc is tough, durable and brilliantly designed to suit your every need. The founders of Evoc have been travelling the globe together for years which means they know all too well what’s needed to make the perfect bag. High quality construction and materials, meticulous attention to detail and painstakingly thorough research and development are just some of the factors which ensure the Evoc bag you buy from Wiggle will deliver time and again. There are no unnecessary gimmicks or useless pockets – every stitch and feature is there for a reason. You might be cycling in the Himalayas, snowboarding in the Alps or just simply commuting day in, day out: load up your Evoc as heavily as you need to and you’ll find it takes the stresses and strains of travelling with surprising ease.

Exped means expedition equipment.

Since 1997, the Exped Team has designed and built the highest quality, specialized gear for the active, outdoor enthusiast. Such equipment is designed to appeal to everyone from the casual hiker of the Appalachian Trail to the technical climber in the Himalayas. Every user expects his equipment to meet exacting requirements, and at Exped, we build products intended to surpass those expectations!


Exposure are makers of lightweight powerful cycle lights, developed by racers and riders, Exposure Lights aim is to meet the needs of the modern day cyclist. Gone are the days of carrying around that bottle battery pack or clumsy batteries. Gone are the days of your cables and leads catching on branches, or having a loose connection on that bumpy dark descent. Just clip these Exposure lights into place, and you’re off – simple. Using ultra lightweight mobile technology, Exposure Lights are small enough to fit in your pocket, and powerful enough to race with. Exposure LED & lens technology produces a clear white beam that will light up your journey.


Founded in the 1980’s, the founders of Extremities saw a gap in the market for quality clothing accessories that protected the Extremities of the body in the worst conditions. With this, the brand has evolved and developed, creating thermal and waterproof accessories for the head, hands and feet, incorporating specialist, technical fabrics for explorers and adventurers.

Fabric | Fast Forward | Favero | Feedback Sports | Feetures | Fenwicks | Fiction | FINIS | Finish Line | Fitletic | Fitness-Mad | Five Ten | Fizik | Flexir | FlipBelt | Flow | Fohn | For Goodness Shakes | Formula | Fox Racing | Fox Suspension | Freya | Frostfire | FSA | Fuji | Fulcrum | Funn | Föhn


Fabric aim to bring simplicity, innovation and comfort to cycling through great design. Fabric is a collective of product and design driven cycling enthusiasts. Their goal is to create a market leading component brand that is renowned for uncompromised, simple and elegant design. Fabric are passionate about engineering using the latest technology combined with superior ergonomics and comfort.

Fast Forward

Based in The Netherlands, FFWD Fast Forward ® is a young high-end brand, specializing in high speed wheels. Carbon only. Period. FFWD’s goal is to deliver fast, lightweight and durable wheels to the Road, Cyclocross, Track & Triathlon market. Our primary focus is on outstanding craftsmanship, quality and design. All spoked wheels are laced and hand built in Holland by master wheel-smith Zoran Kabala in Assen. Each set of wheels is meticulously put together, trued to the ‘Mµ’ and released into the world of speed with a unique serial number. Only the best of ingredients (read components) are being used! High Tensile TC35 Carbon rims, FFWD or DT Swiss hubs, Sapim CX Ray or DT Aerolite spokes, Brass nipples together with a lot of intrinsic wheel builder finger skills ensure top quality and long term serviceability.

Feedback Sports

Feedback Sports are committed to maintaining and building on our reputation for having one of the top repair and storage product lines in the cycling industry.


Feetures! believe in a healthy, active lifestyle. Their mission is to support runners and other athletes in their pursuit of healthy, active lifestyles. They are focused on offering socks that are designed to help you achieve your personal best.


Fenwick’s has always been about creating innovative, simple and effective solutions for consumers to solve everyday problems. Fenwick’s are outdoor enthusiasts and take a very positive attitude towards product development, encompassing both our customers’ and their own impact on the environment. Fenwick’s has lead the way in reducing their and your carbon footprint for over 20 years with their biodegradable concentrates. They are now redefining performance-oriented biodegradable chain lubes. Fenwick’s love for competition was developed at a very early age, being twins really instilled a sense of teamwork and yet fuelled a desire to win. Having backgrounds in domestic and international competition across a wide variety of cycling disciplines, they appreciate the sacrifices and discipline needed to succeed. This is why Fenwick’s have supported individual racers, clubs, teams and race events for many years.


Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more, the duo went on to introduce truly innovative tools to the swimming community. Many of these products are currently used by US and international Olympic teams, elite Triathletes, and fitness swimmers worldwide. Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly innovative products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate intimate knowledge of swimming musculature, hydrodynamics and engineering.

Finish Line

Everything you need to keep your bike running and looking like new. Since 1988, Finish Line have been proud to offer the best selling, highest quality, bicycle-specific care products available. Finish Line is now the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products. Finish Line also has emerging motorcycle, automotive, and specialty sport divisions. Each of these divisions are at different levels of maturity, but the common denominator among all of them is Finish Line’s commitment to developing superior products. This mentality has helped Finish Line stay on the cutting edge of those chemistries that relate to performance, maintenance, and environmental sensitivities. Check out their products and the tips on how to use them – they can help make your bike easier to pedal, shift better, and last longer. That’s their mission.


Part of The-Mad-Group, Fitness-Mad’s goal is to offer high performance fitness equipment at affordable prices. The company is a family run business which has been trading in the health and fitness industry for the last 20 years


Fi’zi:k is the premium, racing brand of Selle Royal S.p.a. Its name is synonymous with the shape and form of the human body; hence the intuitive association with products that are contact points between riders and their bikes. More than this, fi’zi:k represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition. The humble origin in 1996 stemmed from a vision to improve rider performance by creating superior saddle comfort. Today’s Spine Concept™ provides a guideline to help riders find their most comfortable saddle. Integral to this comfort is the design collaboration with professional athletes and the fact that each saddle is 100% “fatto a mano” (hand-made) in Italy.

Some credit Fi’zi:k with redefining the racing saddle category thanks to its destructively-innovative elegant products that are not only comfortable, but also a source of style and beauty in their own right. The Arione, launched in 2003 is one such example. In 2006 fi’zi:k launched a product for riders’ hands: a strong, washable Microtex bar tape. Shoes were then launched in 2010 offering a unique blend of innovative materials with an inimitable style. 2014 saw fi’zi:k launch road cockpit components employing The Spine Concept™ to help riders choose their perfect handlebar shape. In 2016 fi’zi:k saddles are ridden by 8 UCI World Tour Teams. Fi’zi:k’s relentless innovation is facilitated by many such committed professional athletes, from all cycling disciplines. Relentless testing and refinement has helped fi’zi:k to push the boundaries of possibility. It will come as little surprise then that Fi’zi:k products have been ridden to many Cycling World titles, Ironman World Championship titles and beyond.


Built as a clever alternative to bulky running armbands, waist belts, bags and even having to use your hands for phones and bottles, the Flipbelt allows you to slide all of the essentials conveniently, without it limiting your performance. Phones, gels, headphones, keys money, take pretty much everything but the kitchen sink.
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Flow Sports Technolgy is an Anglo-Hong Kongese company founded by Engineers James Morrison Steward and Levi Liu in 2017. Headquartered in Liverpool, United Kingdom Flow released its first sports medicine device the Flow PRO in April 2019 after over 18 months of research & development, testing and certification. Relentless in their focus for simple yet beautiful design, ease of use and a high level of quality they have since added over 30 staff with backgrounds in Sports Science, Physiotherapy, Mechanical Engineering, Battery Architecture and Programming. In January 2020 further engineering improvements were made to the PRO making it one of the best percussion devices in the world, along with a smaller form factor consumer device the Flow MINI. Flow will be adding further products to its line up – helping athletes, sports and medical professionals to reduce the occurrence of injury, promote recovery, and enhance muscle & joint movement.

Föhn is the wind on your back, pushing you on.

Föhn makes technical outdoor clothing that takes you from the everyday adventure to the unforgettable experience. Rooted in performance, durability and comfort, this is versatile multi-sport kit that unlocks the outdoors, creating memories that last a lifetime.

For Goodness Shakes

Founded in 2004, the first For Goodness Shakes formula was created by competitive cyclist Stuart Jeffreys who was fed up with using poor tasting recovery products. From being trialled by athletes in the Beijing Olympics, For Goodness Shakes has gone on to be Britain’s biggest selling recovery brand. In 2007, the brand was nominated a preferred nutritional partner to the English Institute of Sport and is today used by over 3,640 Elite athletes across 46 sports. For Goodness Shakes was recently voted Best Nutritional Product by Runner’s World magazine.


the high technology materials currently used enable the latest models of disk brake systems to be lighter and more compact than conventional systems. Evidence shows that, compared with a V-Brake, the latest models of disk brakes for bicycles have achieved: – a higher braking power, a high modulability, a high and constant level of performance, much higher reliability, no increase in weight, size and maintenance

Fox Racing

For over 4 decades, Fox Racing has been the global leader in motocross and mountain biking gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. For more information and to view the full range of Fox products, visit Foxracing.

Fox Suspension

With over 30 years experience, Fox Suspension is an industry leader in the development of high performance suspension products.


In 1998, the English entrepreneur and designer Chris Frost setup Frostfire after he dreamt of a changing mat and bag which could be used after surfing. The idea was to stand on the mat while changing and pull the drawstring to create the bag and keep all the wet gear contained. 20 years later the Frostfire Moonbag is still for sale and now sold worldwide. For the last 20 years, Frostfire has been designing, patenting, manufacturing and distributing innovative lifestyle products. Frostfire’s eclectic designs range from lighting, security to outdoor and travel products. Their mission remains to develop unique products which make our lives easier, more enjoyable and a difference to society.


The driving force of bicycle component maker Full Speed Ahead is well captured in their name. FSA stays ahead of the competition through design innovation and manufacturing expertise. FSA’s manufacturing base is in Taiwan, but they are truly a global company, with offices in the USA & Italy that collaborate to direct FSA’s component development. FSA offers solutions for speed across a broad range of bicycle components; from headsets to wheels; cranksets and bottom brackets, Vision Time Trial & Triathlon bars and handlebars & stems. Why FSA win: Using ceramic, stainless steel, titanium and a half dozen grades of aluminium and numerous composite materials including molded, tubular and high-compression plate carbon fibre gives them the ability to apply the perfect material to each specific application.


There is a huge Italian tradition of cycle engineering excellence and Fulcrum was born from the very heart of it. Competition testing with world level athletes and the expertise Fulcrum’s engineers possess means Fulcrum have become known for developing unsurpassed products with excellent performance, durability and market leading innovation. Key technologies pioneered by Fulcrum include 2:1 Two-to-One™ Spoke Ratio, which delivers incredible power transfer by doubling the spokes on the critical drive side of the wheels so no energy is wasted. Fulcrum has also focused on class leading rolling resistance through their CULT and USB Bearing Technologies which use ceramic bearings and cutting edge surface technology to massively reduce friction. CULT ball bearings are 9 times smoother than wheels with traditional bearings. All this innovation and technology has produced amazing results for everyday riders and pros alike with 4 world champions in just 6 years, Boonen, Bettini (x2) and Ballan.

G-Form | Gaerne | Garmin | GCPC | Gear Up | Gemini | Giro | Gloworm | Goodyear | GoPro | Gore | Gore Wear | Green Oil | Gregory | Grenade | GripGrab | GSI Outdoors


“Whoever wears my shoes, should be proud every day as the Gaerne name stands for quality without compromise” Founded in 1962 by Ernesto Gazzola, one of the masters of sports footwear and from whom the namesake Gaerne is derived. Gaerne is still an example of excellence, of “Made in Italy” and is exported worldwide. Skills and tradition of expert craftsmen, rigorous selection of materials, uncompromising pursuit of quality, innovation and design to new and original solutions: this is the philosophy of a brand which has, in its own history, the basis for a continuous momentum and innovation for the international success of its products and its Italian style.


Garmin International Inc. manufactures and markets navigation and communications equipment for the aviation and consumer markets such as the popular Garmin Edge mountain bike and road bike GPS range. Garmin products serve aviation, marine, automotive, wireless, OEM, and general recreation applications. | | Specifically Garmin aim to enrich the lives of customers, suppliers, distributors, and employees by providing the very best products that offer superior quality, safety, and operational features at affordable prices. What started out in 1989 with a handful of dedicated engineers and a great idea for a product has grown into the Global Positioning System (GPS) leader–both in sales and critical acclaim. Garmin has helped to take GPS to new heights by going beyond the ordinary features and performance found in typical GPS receivers. | | Today, Garmin has a diverse product line and distributors in virtually every part of the world. While garmin’s immediate success has resulted from developing innovative products for a variety of markets, their long-term success is based on commitment to support customers after the sale. They are winning over new customers with quality products, tremendous value, and superior service, and are working to turn them into loyal Garmin supporters for many years to come.


Established in 2010, Gemini Lights is a new leading contender in the high performance LED bike light industry. As a rider-owned company, they understand the requirements to what is acceptable and what is not.

Genuine innovations

Genuine innovations is a CO2 powered inflation and valve system technology pioneer. Since 1990 Innovations’ has been providing CO2 powered inflation products to the cycling and motor sports industries as well as offering customisable OEM product solutions that use their unique CO2 valve technologies. The innovations’ range of CO2 inflators are small, light, really easy to use and appeal to all types of cyclist. All Innovations cartridges are filled with naturally occurring pure CO2 from a volcanic European source, ensuring the very highest quality for reliable use. All cartridges can be recycled after use.


Giant manufactures of high quality mountain bike, road bike and pavement bicycles. Across seven continents and fifty-odd countries, underneath thirty-two of the world’s brightest professional cyclists, in over ten thousand retail outlets, and throughout the streets of the world’s most populous nations, you’ll find bicycles designed and built by Giant, ‘The Global Bicycle Company’. For nearly three decades, Giant Bikes has devoted itself to the growth of both cycling and cycling culture. Giant Bikes has actively participated in the development of cycling, from that of simple transportation to its current popularity as a recreational and sport activity.

Giant Bikes believes the bicycle brings quality to life, and it takes personal responsibility for improving the cycling experience. The ability to bring new and healthier lifestyles to customers around the globe makes Giant proud. The Giant name is synonymous with technological innovation and the state-of-the-art throughout the global bicycle industry. It represents a dedication to providing the best quality and most innovative bicycles to its customers. Behind the Giant Bikes name is a unique Global Giant, Local Touch and Total Best Value approach in designing, manufacturing and selling bicycles, and a commitment to not only recreational and competitive cycling, but also the bicycle industry and the environment. Not satisfied with being the world’s most widely known bicycle brand, Giant is in constant pursuit of its vision of becoming ‘The Best Bicycle Company in the World’.


Giro has been supplying quality light-weight cycling helmets to millions of riders, cyclists, skiers and snowboarders around the world since 1985. Giro is the Helmet of choice for winners of mountain bike world championships, cyclocross world championships, Triathlon and Iron Man world championships.


The Goodyear name first appeared on a tyre, and it was a bicycle tire, to be precise, back in 1898. Since then, Goodyear and the legendary Winged Foot logo have been synonymous with victory, dominating the winner’s circle across the entire spectrum of motorsports. Goodyear tires have shouldered heavy-duty work on everything from aeroplanes to Zambonis. They’ve rolled on the moon and have helped steer millions of motorists along their journeys. Now, 120 years after their original offering, Goodyear is proud to introduce a new line of performance bicycle tires. Developed with Rubber Kinetics, the Goodyear line utilizes refined compounds and casings, each purpose-built for their intended environments. With Tubeless Complete designs focused on modern usage and sizes, Goodyear premium bicycle tires offer leading-edge performance in traction, wear, rolling efficiency and puncture resistance


GoPro manufacture the world’s best selling wearable digital cameras for sports. GoPro produces the famous HERO® line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives’ most exciting moments.


People are at the core of everything we do. From fabric innovation to product design, we partner with professional athletes and dedicated cyclists and runners to develop functional apparel that sets new standards in comfort and protection. Every GORE® product is the result of these collaborations. The culmination of integral partnerships with world-leading athletes like cyclist Fabian Cancellara, trail runners Yoann Stuck and Pro mountain biker Simon Gegenheimer. We work with athletes who have consistently challenged themselves to push the boundaries of what was thought possible There’s a shared commitment to continuously improve that exists within our products, in every detail and through every prototype until we’ve reached the best we can get. Then we keep going. Together we always evolve.

Gore Wear

People are at the core of everything we do. From fabric innovation to product design, we partner with professional athletes and dedicated cyclists and runners to develop functional apparel that sets new standards in comfort and protection. Every GORE® product is the result of these collaborations. The culmination of integral partnerships with world-leading athletes like cyclist Fabian Cancellara, trail runners Yoann Stuck and Pro mountain biker Simon Gegenheimer. We work with athletes who have consistently challenged themselves to push the boundaries of what was thought possible There’s a shared commitment to continuously improve that exists within our products, in every detail and through every prototype until we’ve reached the best we can get. Then we keep going. Together we always evolve.

Green Oil

Green Oil was developed in 2007 out of a passion for extreme riding and the environment. The founder, Simon Nash was a keen rider with a problem. The dilemma was the need to use dubious chemicals to lubricate an environmentally friendly machine, the bike. Sharing the habit of riding through rivers and needing a no nonsense lube, Green Oil UK Ltd now ensures your bike is as Green as it should be – without sacrificing your performance on the trail.


Every day adventure is at the core of the Gregory brand, offering fully loaded packs that fit perfectly, feature impressive technical features and most importantly, allow you to have fun. Known for their quality construction, Gregory won’t be letting you down any time soon.


Grenade® is an innovative and trusted sports performance and active nutrition brand that has grown rapidly since its launch in 2010. Now selling Grenade® products to over 100 countries, Grenade® has a huge following ranging from professional athletes, fitness enthusiasts and military personnel worldwide. Grenade®, supported by its ‘Team Grenade’ athletes are renowned for unique branding and marketing strategies and have been recognized with numerous awards both within the sports nutrition sector and in the global business arena. As a result, Grenade® is not only widely regarded as the world’s fastest growing sports performance / weight management brand but also as one of the most exciting sports nutrition companies in the market today. Key Achievements; • European Diet & Weight Management Product of the Year 2013, 2014 and 2015 • International Brand of the Year 2015 (major US website) • Fat Burner of the Year 2013, 2014 • Pre Workout of the Year 2012 • Best New Line Winner 2013 – Reload Protein Flapjacks • Nominated for Breakout Brand of the Year and Best Packaging of the Year 2014 (major US website) • Sunday Times Virgin Fast Track 100 – 2014, 2015 • Entrepreneur of the Year 2014 (UK finalist)


GripGrab is a Danish company founded in 2000 by Kristian, Martin and Bjørn Krøyer. The company designs and develops gloves and accessories for cycling and running. GripGrab is based on a passion for sports and the dream of building a brand of products that makes sports more enjoyable no matter how cold, wet or windy it is.

GSI Outdoors

British Columbia, Canada, 1985, three siblings with a spirit for pioneering and outdoor adventure made their way down the west coast to San Diego to start their business, GSI Outdoors. Originally selling a few pieces of enamelware and campfire accessories, GSI Outdoors grew over the subsequent years, expanding into design, manufacturing, sales and marketing of their innovative cookware lines, table wares and other essential campfire accessories. Today, GSI Outdoors products are distributed worldwide with the products holding a renowned status of high quality and a fun-loving attitude towards outdoors and nature. GSI Outdoors hold the value of defining innovation through the creation of unique, imaginative and fun products, taking pride in the ability to create these. GSI is a small, family based company who look out for each other and put customers first, a freedom that they believe epitomises the great outdoors.


GT Bikes, based in Southern California, has been in the business of making great bikes since 1972 when Gary Turner launched one of the first performance BMX race bikes. Developing world class bikes in conjunction with the world’s best BMX rider such as Greg Hill, Eddie Fiola, Jamie Bestwick, Clive Gosling and Dave Mirra, GT grew into one of the biggest brands. With a BMX heritage and based in California the MTB scene was the perfect addition in the late 80’s . GT used the same model of developing performance bikes with the best riders, pioneering new suspension technology and the use of carbon fibre in MTB frames.

Winning numerous World Championships in downhill and cross country racing with legendary riders such Nicholas Vouilloz, Steve Peat and more recently Atherton Racing, with Dan Gee and Rachel Atherton. Hans “No Way” Ray has been one of the figurehead of GT’s longstanding team rider program, setting the record for longest sponsorship deal of 26 years and counting. It hasn’t always been about dirt, in the mid 90’s GT took there carbon technology and build track bikes for the USA Olympic team, the bike was later banned for being too fast. GT latest crop of Enduroad Grade models play perfect testament to the brands heritage across, dirt, road and track.


Soon after the launch of GT-85, supplies were being snapped up by MOD workshops. The aircraft and helicopter industry was soon to follow as word rapidly spread about the new cleaning and lubricant spray, with outstanding properties, which could benefit all types of machinery or equipment without leaving a sticky residue It was not long before the car, motor racing and cycling fraternities latched on to the usefulness of this new product which cleaned, protected and lubricated.

Gt85 is now the spray of choice for professionals and amateurs alike, at home and overseas. GT-85 has received a Department of Trade and Industry award for export achievement. Major users include:- Virgin Airlines, BT, Porsche, BMW, Mercedes-Benz, Plessey, Ministry of Defence, Sunseeker International. The list above represent a small selection of major companies who recognise that GT85 is an outstanding product.

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H Plus Son | Haglöfs | Halo Proactive | Hamax | Hammerhead | Harbinger | Hayes | Helly Hansen | HG | HIGH5 | Hilly | Hiplok | HJC | Hope | Hornit | Hutchinson | HUUB | HydraPak | Hydro Flask


Haibike are a German bike manufacturer who specialise in MTB electric bikes (ebike).

Halo Proactive

Halo Proactive Sports is the No1 Selling Sports Apparel Care & Sanitising Range in the UK. Designed to keep you and your sportswear Clean, Fresh & One Step Ahead of the Competition. Halo Proactive Sports has been developed to care for all of your sportswear, technical wear & compression wear fabrics. By targeting the Bacteria & Fungi which is trapped in your clothing, Halo Proactive Sports Hygienically cleans your clothing to an Olympic Standard and keeps them smelling fresher for longer. Halo is proven to enhance your clothing fibres and enhance your sportswear garments.


Hamax is one of Europe’s leading brand names of products for active children. Based in Norway, they have been making great seats for many years from 900sft production facility. One of Hamax’s advantages is its attention to detail, details that others may overlook. External design consultants are used in each stage of product development. This helps ensure all products are best suited to their intended task and have at least one unique feature, but above all Hamax seats are some of the safest seats in the world. So safe that they have won 11 European Safety awards.


Founded in 1988 by fitness enthusiast David McCrane, Harbinger quickly became the brand of choice for strength trainers worldwide, renown for superior quality, innovative design and sporting heritage.

Helly Hansen

Helly Hansen provide high quality, protective technical gear for work, survival and sport. They work and play in the harshest environments on the planet to learn what’s needed to create the best outdoor gear possible. They combine athlete input with environmental research and design accordingly. The result is superior gear for athletes on all sides of the mountain.


High5 is a company run by athletes that know from personal experience how important it is to get your nutrition right. They combine the latest developments in sports science with years of racing experience and natural ingredients to create products that will help you perform at your very best and enjoy your sport more, no matter what your ability. Athletes from beginner to pro trust High5.


One of the worlds leading brands in Running sock design, HILLY have again improved their range for 2020 and continue to produce products that enhance the feeling of your foot inside a running or sports shoe. Inspired by the leadership of British Running legend Dr Ron Hill MBE, HILLY have new colour ranges and updated styles. Ron with his PhD in textile chemistry set out in 1998 to produce the best range of socks to complement his range of running apparel, and today the current company test, fit and produce to those same high standards. From the new TWIN SKIN update (a standard in double layer sock technology), new colours in their single layer products and then with their new Toe Socks, there is something for you. Anti Blister fabrics and Technology, and with the most up to date colour, HILLY have a fantastic range. Try some today. Great shoes demand great socks.


All Hiploks are designed for maximum portability while offering the best security possible for purpose. From the unique belt-like fastenings and reflectivity of Hiplok wearable chain locks, to the slim profile and integrated clips of the Hiplok D-locks, the small design details make a big difference to the enjoyment of your ride. Stringent in-house testing and vigorous development processes, result in quality locks which riders around the world can trust in. If you love your ride, protect it with Hiplok. Hiplok was founded by two British Industrial Designers and cycling enthusiasts, John Abrahams and Ben Smith. Ten years on from graduating, while working in the cycling and design industries, John and Ben had the same issue – how to carry a secure bike lock without taking a cumbersome bag or needing to attach it to their bike or themselves in a damaging or unstable way. Taking inspiration from bicycle couriers, the pair tested their wearable bike lock concept from the Californian canyons to the streets of London – the original Hiplok was born.

Today Hiplok offers a full line-up of bicycle security products and although the Hiplok team has expanded, Ben and John are still very much at the forefront of the business, particularly when it comes to designing, developing and bringing new innovative products to market. Hiplok has been born out of a passion for riding bikes, both for fun and for transportation. This is a passion shared by everybody at Hiplok.

Hoka One One

HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two lifelong runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide.

We encourage you to simply try on a pair of HOKA ONE ONE® shoes to experience the difference — then run in them. They will immediately feel different as the shaped midsole cradles your foot. As you step, the geometry of the shoe rolls you forward, helping you stride. And as you run, the geometry, shaping and cushion come together to make every impact with the dirt or the road softer, less jarring and more satisfying. It’s a unique running experience. Why run when you can fly?


Hope are makers of CNC precision cycling components such as braking systems and accessories, hubs, bottom brackets, wheelsets, lights, stems, headsets, quick releases, tools and cycle clothing and merchandise. Hope has for many years sponsored many of the World Cup teams in downhill and cross-country. Their own team has become a formidable force in the United Kingdom and on the World Cup scene, allowing them to test their bicycle parts at the highest level. Hope is a company working at the leading edge of engineering technology, they use the most advanced materials and computer aided design techniques to produce bicycle components of unrivalled quality. At Hope, they have always maintained that their people are their most valuable asset and so they invest heavily in training to ensure that they all add to their knowledge, learn new skills and keep abreast of relevant developments. Product development and improvement is part of their business philosophy, and with their commitment to technical excellence Hope will continue to produce cycling products of unrivalled quality and value for money.


A player inescapable present in the two-wheeler tire market, Hutchinson has earned its reputation owing to the technical sophistication and to the great performance of its products. Hutchinson, your best ally on any type of ground An involvement at the highest level of competition Whether it be in the hot pursuit of competition or a leisure ride, the Hutchinson name and bicycling are old friend. Since the beginning of the 20th century, Hutchinson Tires have accompanied the greatest cyclists down the road to championship and through different events such as the famous “Tour de France”. New products and concepts are the fruit of lengthy research and technological development in partnership with professional test riders. Thanks to this collaboration, Hutchinson guarantees the high quality of its tires.

Innovation: the way of development, Relying on its know-how and capacity of innovation, Hutchinson is in position to offer wide ranges of tires designed to suit all uses. With an excellent command of mixtures, Hutchinson can offer the best product in term of performance, grip, resistance and riding comfort. The Tubeless™ revolution The Tubeless™ concept is an example of the Hutchinson know-how. The Tubeless principle results from a longterm collaboration with technological experts. This tubeless tire is now shaking up the world of road and mtb riders.


Our aim is to create better products combining research, science and reality. Team Huub has 4 decades worth of experience gained in the field of endurance sports (yes, we’ve done the miles, but still have the passion!). Focussing wholly on the athlete and maximising performance and comfort, we’ll explore both the odd and the conventional to create the best. We are not slaves to fashion, but to form, fit and performance. We believe quite simply that we have delivered what competitors want. What’s more, we know our suits work, because the science says so. The Huub team understand the specialist technical and scientific fields associated with triathlon, including hydrodynamics and swim stroke analysis. From smart scientist Huub Toussaint, clever Swim Smooth guys Adam Young and Paul Newsome to pragmatist Dean Jackson, we are focused on bringing cutting edge innovation to our products, whilst retaining a sense of reality and accessibility


Launched in 1996, Hydrapak was introduced to satisfy the growing demand from cyclists for personal hydration systems. Relying on input from professional athletes and feedback from a large staff of avid cyclists and product testers, the Hydrapak line was continuously refined to ensure the products met buyers’ hydration needs. By 2001 this strategy had paid off, Hydrapak had become one of the leading providers of personal hydration systems. In October 2001, Matt Lyon purchased Hydrapak after a major reorganization of its original owner. A passionate cyclist with extensive management and product development experience, Lyon has most recently worked with Marin Mountain Bikes and Atlas Snowshoe Company. The newly formed company, Hydrapak Inc., is focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available.

Hydro Flask

Hydro Flask make thoughtful, beautifully designed gear that moves people. Towards nature. Towards happy. And towards each other. Because life is an adventure and Hydro Flask are glad to be with you every step, sip and smile along the way. Come on. Let’s go!

Icebreaker | IceToolz | Impac | Industry Nine | Inov-8 | Isadore | ISM | iSUP | ITM | IXS


Born in the UK in 2003, inov-8 manufactures specialist sports products in the off-road running and fitness markets. Renowned for designing lightweight footwear boasting the ultimate in grip, inov-8’s shoes can be found on the feet of the world’s most demanding competitors and adventurous athletes.


Isadore Apparel was from the very beginning created on the foundations of the Velits Brothers’ deep insight to what works on the road and what does not. This knowledge is used extensively throughout every aspect of Isadore Apparel. They use their Pro cycling design knowledge, and combine it with clean design for any rider with an active cycling lifestyle.

No matter whether you are a Racer or a Rouleur you will feel the attention to detailing in every item of Isadore Apparel products – derived from hours and hours and thousands of kilometers in the Pro cycling peloton.


Ideal Saddle Modification™ is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That patent marks a significant milestone for an industry that hasn’t seen a major saddle change in years. Over the years, ISM’s™ seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world’s most comfortable bike seat.

ITM – Italmanubri S.P.A.

Italmanubri S.P.A. is based at Loria, Treviso, in Veneto, the home of cycling, one of the world’s best-loved sports. The company was founded 30 years ago focusing specifically on cycling and, over the years, has specialised becoming a leading manufacturer of stems, handlebar bends, seat posts and bike accessories. It is now an undisputed star of the world cycling scene with its ITM trademark, because of its vast range, the high technology of its products and its continuous innovation.. Moreover, its components are mounted on the bikes of the greatest cycling champions, from Moser to De Luca. ITM’s leadership is also based on close collaboration with the world’s top cycle manufacturers, which the company has been supplying for many years.


iXS is part of the internationally active hostettler Group. It all began in 1906, more than 100 year ago, when in the Swiss canton of Lucerne, a family owned repair shop for bicycles and motorcycles was opened that was to become today’s diversified Hostettler Group. The foundations for today’s activities were laid with the formation of Hostettler AG in 1957. In the meantime the company has developed into a diverse company with over a dozen innovative subsidiaries and more than 500 employees. In 2001 iXS the sports division (bike) was launched, signalling a new era of mountain bike apparel and protective gear development, built on a century-long passion for all things two-wheeled.

Jack Wolfskin | Jagwire | Jetboil | Jetvalve | Joe’s No Flats

Jack Wolfskin

Jack Wolfskin are guided by their passion to develop exceptional products, and driven by new ideas. They are fully committed to functionality. Their products are designed to protect, keep you warm and dry, whilst being comfortable and reliable and lasting for many years. No detail is too small for them to improve upon.


Since 1986, Jagwire has been manufacturing some of the world’s finest control system products, including cable assemblies and accessories, brake pads, hydraulic lines and accessories, wire rope and more. Through their commitment to innovation and creative problem solving they have become a valued business partner to some of the cycling world’s best brands, including Scott USA, Specialized, Giant, SRAM, Raleigh, Cannondale, Schwinn, Merida, Jamis, Novara, KHS, Norco, Trek, and many more. Jagwire is a family-owned business that has a strong commitment to both its customers and employees alike. They will always continue to improve their existing products and innovate new ones because that’s what it takes to stay on top. Jagwire is committed to producing the highest quality control system products in the world.


It started with a simple but powerful idea. Frustrated with heavy vacuum bottles and clunky stoves, Jetboil founders Dwight Aspinwall and Perry Dowst set out to make outdoor cooking easier. They quickly discovered that the secret to a fast and friendly design lies in increasing heat transfer efficiency. Alternating between lab and mountains, a series of designs were subjected to intense experimental and field testing. The result is a product as reliable as it is remarkable; as usable as it is unique. Jetboil cooking systems are manufactured in the shadow of New Hampshire’s White Mountains, home of the most extreme weather in the world. They’re proud of their work and dedicated to simplifying and personalizing mobile cooking.


Once your puncture’s fixed, you’re going to need to reinflate the tyre. Jetvalve is the lightweight, compact system for easy, instant inflation for both Presta and Schrader type valves.

K-Edge | Kask | Keen | Kenda | Kinetic | KMC | Knog | KOO | Kool Stop | Kryptonite


K-Edge Cycling Solutions brand was born from one simple product, Kristin Armstrong’s Chain Catcher – later to be called K-Edge Chain Catcher. The K-Edge Chain Catcher is a purposeful design that was engineered for a single goal: help Kristin Armstrong win the Gold in 2008. While we wouldn’t be so arrogant to suggest the K-Edge was the reason Kristin took gold, it’s a common sense design that provides functional and mental advantages for high performance cyclists. The K-Edge is also perfect for anyone who likes to keep their chain in place, improve shifting performance, and protect their frame from damage caused by a derailed chain.


Kask has an enviable history of designing and producing safety helmets, born of experience providing protection for those who enjoy mountaineering and work in the building / construction industry. This gives the brand the experience to put rider protection and safety at the top of the list of their priorities when designing cycling helmets. Kask helmets are worn by pro-cycling Team Sky and Dave Brailsford, the Team Principal has gone on record to say “Kask is an innovative company, with a technology based line of products and this suits our needs perfectly. We’re always looking for competitive advantages, using only the best available and always trying to develop the products even further. I believe working with Kask will provide us with another good opportunity to do exactly this” Kask leave nothing to chance, they want to give cyclists the best because, as they say “we love and respect the sport and those who participate, whatever the discipline or level.”


KEEN have a belief that we are all living a HybridLife, splitting out time between work and play. The latter is something that KEEN want to help with by designing footwear, bags and socks that can enable you to play in any place without limits. In creating the opportunity for play, KEEN wanted to do things differently, holding key values like getting young people outdoors, protecting the environment and giving bikes to children in need. Now they stand beside partners, working to change the world step by step instead of standing with large parts of society, hoping for change rather than acting on it.


Kenda is one of the largest bicycle tyre manufactures in the world and with the introduction of John Tomac, often referred to as ‘the greatest mountain biker ever lived’ by many cycling magazines. John he has lent his expertise and wealth of experience to make Kenda the tyre of choice be it racing or casual riding.


Kurt Manufacturing got its start in the cycling industry when it began manufacturing the trainer frames for a competitor. The competitor went bankrupt in 1999. Stuck with a great deal of inventory and tooling and armed with the knowledge about leaking resistance units, Kurt decided to apply its precision manufacturing expertise to build bike trainers. The result was a design so innovative it was awarded a patent for its leak proof fluid resistance unit. Kurt Manufacturing Mission Statement: By performing beyond expectations our customers are loyal, our employees are rewarded with expanded opportunities, the corporation is strengthened by profitable growth, and leadership is achieved Quality Policy: Kurt Manufacturing is committed to customer satisfaction through continuous improvement.
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KMC produces 82 million chains a year and is a major supplier to Shimano who fit 10 spd chains which are also Campagnolo compatible. The latest KMC X series MTB chains feature Bulls eye pin riveting and X bridge outer plate configuration for quicker, quieter gear changing. Kool chain is well known amongst BMX and freestyle riders for its strength.


Knaap Bikes are a Dutch E-Bike brand cornering the market of cool with a bike that turns heads and starts conversations wherever it cruises.


KNOG is a unique global cycling accessories brand, based in Melbourne, Australia, established since 2002. From the drawing board to the final product, they create bike lights and bike locks that use materials, shapes and colours in ways never seen, products that are both technically superior and awesome to use.


Born in the deep forests of Vancouver, British Columbia in 1988, Kona has since gone on to become one of the most influential bicycle manufacturers in the world, known for it’s innovations in mountain bike design, creative marketing and now, road and commuter offerings.| Named for the breezy trade winds that keep the Hawaiian Islands lush and tropical, throughout the company’s 28-year history, their designers have always believed that technology isn’t about creating new confusing acronyms and high-tech principles that may or may not help a bike to ride better. Quite often it’s the simplest innovations that enable the greatest improvements.| With offices in Vancouver, BC, Bellingham, Washington, and Geneva, Switzerland, and a staff that lives and breathes riding bikes, today Kona is perhaps best known for its blend of modern technology and creative thought. One of the most notable innovations of 2014, one that garnered them an incredible amount of attention, was the simple idea of rider fit, best viewed in the geometry and design of their incredibly successful line of Process enduro bikes.| A lot of the company’s most noteworthy technology comes in the form of its undying attention to detail. From steel to carbon fiber to titanium, refined aluminum alloys through to Scandium 69, Kona features perfected bicycle models ranging from Kids’ cyclocross bikes to World Cup downhill race machines, stylish inner city commuters to flat-out, perfectly priced road bikes. Still owned by its original founders, Kona is one of cycling’s great success stories.


In a rapidly evolving world, where limits are constantly pushed further by technological innovation, KOO is setting the trend. Founded in 2016, KOO has won the challenge to bring a breath of fresh air to the universe of premium-quality performance product.

Kool Stop

Kool Stop, established in 1977 and specialising in manufacturing quality rim and disc brake pads for most bikes. Road brakes, V-brakes and cantilever brakes are all covered within their range, along with brakes pads foreveryday use they produce a soft compound ‘Salmon’ coloured brake pad for wet weather use. All compounds are rim friendly and are formulated at Koolstop to ensure the highest standards. Dual Compound: Patented process blends two top compounds into one brake pad for better braking, longer pad life and less rim wear. Black: A Standard dry condition compound . | Silver, Red, Yellow and Blue: An all condition compound available in an assortment of colours. Salmon: For extremely dry, wet and muddy conditions. Green (Z Chromium): Ceramic rims are great for reducing heat build up on the rim surface but the heat generated during braking on ceramic rims can be brutal on the brake pads. Heat kills brake pads and that is why Kool-Stop developed the Z-Chromium green compound. Not only does it last much longer, it has better stopping power Carbon: Carbon rim friendly compound for carbon rims.


Serious Security is the only business Kryptonite is in. They’re committed to providing innovative products and programs and outstanding value. Headquartered in Canton, Massachusetts, Kryptonite is a premier manufacturer and marketer of high-quality cables, chains, U-locks and flexible security systems for the bicycle, power and snow-sports, locksmith and hardware markets. It is with great pride that Kryptonite provides Tough Locks for a Tough World to people in more than 50 countries. Kryptonite has won many awards and accolades over the years. Below are just a few of the products that are the toughest on the street.

La Sportiva | Lauf | Le Col | Leatt | Legion | Lets Bands | Lezyne | LifeLine | Lifesystems | Lifeventure | Light And Motion | Limotec | Litelok | LittleLife | Lizard Skins | Look | Lowa | Lumie

La Sportiva

Produced and designed in a small mountain town at the foot of the Dolomites, La Sportiva supports 140 families in a unique and enviable environment. Everyday the mountains surround the people who handcraft your shoes. Being mountain based and family run allows us to draw on eight decades of experience handed down through the generations. With this heritage we can focus on the future and meld new technologies, ideas and innovation with our rich knowledge of shoe making to give you the most amazing products on the market. Products that let you go where you dream to go, do what you dream to do and live how you want to live.

Le Col

Our clothes are for people who are looking for a product that has proven it will go as far and as fast as you can take it; it has been tested to the limits of human endeavour and has delivered every pedal stroke along the way. You don’t need to go that far, but Le Col will look after you all the way if you do.


Leatt MTB Technology

Lets Bands

Let’s Bands is the first company to specialise in resistance bands. They make the highest-quality resistance bands, offer the most online exercises and the finest education for professionals who want to offer powerbands training.


Lezyne USA has been distributing cycling products worldwide since the end of 2007. They specialise in producing quality hand pumps, multi tools, tyre repair kits and hydration packs. Although new on the scene their mission statement is to create accessories that are exquisitely designed, intelligently engineered and functionally complete.


Lifeline is a manufacturer of cycling parts and accessories. Every product is developed and stringently tested in the UK to meet the highest standards of quality and reliability. We work with the leading factories around the world to bring you proven high performance products.


Lifesystems has protected adventurers and explorers against accident and disease for over 16 years. Constant research, regular product revision and scientific innovation keep us at the forefront of outdoor and travel health protection. Whether enjoying the experience of different cultures by travelling the world or trying to achieve specific trekking and mountaineering goals, your health should never be taken for granted. Lifesystems provides the essential protection you will need.


Lifeventure produce a wide range of backpacks, waist bags, sleeping bags and various other travel and hiking accessories. Lifeventure make sure that the same attention to detail goes into every item by rigorously testing each product to ensure it is as near as perfect as possible.

Light And Motion

Light and Motion are passionate outdoor enthusiasts who have the experience to engineer great equipment. This ideal environment allows them to put their designs to the ultimate test. As their product line continues to expand their mission remains the same: To enhance the lives of their customers by their products and personal interactions. | In 1989 Light & Motion founders, Barrett Heywood and Michael Topolovac, started experimenting with underwater lighting systems. These dive enthusiasts were driven to build a company where designers would create innovative world-class products for a variety of sport specific applications. By 1991, the company was shipping underwater video systems worldwide and had expanded into a 16,500 square foot, renovated sardine cannery overlooking the Monterey Bay. | This one facility houses the CNC machine, molding, assembly shops, and design offices. After a decade of designing and creating innovative underwater lighting products, Light & Motion returned to dry land. Not far from the rolling wave breaks of Monterey, Light & Motion found opportunity on the single track of the Laguna Seca hills. In 1999, Light & Motion brought their proven experience and pioneering spirit to the world of cycling. The company’s products were met with an enthusiastic response and immediately revolutionised the bike light industry.


LittleLife has rapidly become a leading brand in the design and manufacture of outdoor products for parents and young children. They believe that their success stems from many years designing equipment for expeditions and adventure travel. Their expertise in material performance, component durability and load bearing design is essential. When LittleLife turned to creating child carriers, it meant turning their expertise to designing equipment for the most precious load of all. | The challenge is to ensure that the child is comfortable, secure and happy and at the same time to create a comfortable carrying system for the parent. Any features have to be carefully thought through so that practicality and style come together. LitteLife have also turned their attention to travel cots. | They found that the shear weight of many existing products meant that parents were constrained by the simple problem of carrying a “travel” cot from place to place. They adopted technology from tent design to eradicate this problem and came up with a travel cot which is not only compact, but also weighs under 3Kg.

Lizard Skins

Lizard Skins are proud to be one of the few companies to make the majority of what they sell in-house. They have invested heavily in the best manufacturing equipment available to produce a quality product every time. A benefit they never anticipated is getting to work with distributors in more than 60 countries worldwide. Their company mission has never changed over the years: To make the best possible product to protect the bike or rider while making the ride more enjoyable.


Visionary in creating the first automatic pedal in 1984, LOOK has always stood for passion, innovation, and performance. Their portfolio of riders is like no other including legends like Hinault, Lemond, Bugno, Boardman and Laurent Jalabert. LOOK products enhance performance with maximum style. Over 35 people work within LOOKs research and development department including world-class rider Laurent Jalabert. LOOK engineers have worked with composite material for over twenty years; they built the first monobloc carbon frame and monobloc carbon forks. Enthusiast, Road Racer, Triathlete or Dualthlete, LOOK is the brand to take your performance to that next level.


Acclaimed worldwide by hikers, trekkers, mountaineers and climbers, Lowa has been a pioneer in outdoor footwear for over ninety years. Built to withstand a variety of terrain at home or away and ensuring long-lasting comfort, durability and protection, only the finest materials and technology is used in every design. Where quality meets functionality, you can expect a variety of men’s and women’s low-cut shoes and mid boots with both regular and wide widths available.

Lucho Dillitos

Avid cyclist, runner and entrepreneur David Guthrie first came across bocadillos whilst reading an article about the history of Colombian cycling, how they come wrapped in a leaf, that they are 100% natural, and give a huge energy boost. A seed was sown. After tasting his first bocadillo it became David’s mission to bring bocadillos to a new, wider audience. He created the brand Lucho Dillitos. After a trip to Colombia to finalise production he launched the brand in Hong Kong using it as a test market. The reaction was amazing and now interest and demand is coming from far and wide. We are committed to bringing you the highest quality bocadillos. So we chose to manufacture in Colombia, using local ingredients and traditional methods.


Since 1991 Lumie has been researching and designing bright lights to treat seasonal affective disorder (SAD) and other conditions. Our first Bodyclock – an alarm that wakes you up with increasing levels of light – was the world’s first wake-up light. It brought light therapy into the mainstream. The benefits of light therapy reach far beyond SAD. Lumie lights help you to sleep well and get up in the morning, beat the afternoon slump, conquer jetlag and look after your skin. They also optimise sports performance. As official supplier to British Swimming Lumie are proud to provide lights to Great Britain’s elite swimmers and divers. Lumie continue to find new applications for light therapy, such as treating acne, developing Lumie Clear with the support of leading dermatologists.

Magura | Manitou | Maru | Marzocchi | Maurten | Mavic | Maxxis | McNett | Men’s Society | Merrell | MET | Miche | Michelin | microSHIFT | Mio Cyclo | Mizuno | Mobi | Mobius | Moggans | Mongoose | Montane | Moon | Morgan Blue | Most | MRP | Muc-Off | Mudhugger


Established in 1893. Magura have lead the way in hydraulic disc brake technology. They were the first company to produce a hydraulic rim brake with the HS33 and the first company to use a cast single piece caliper, the Gustav M which is now 10 years old and has been used by legends such as Tomac, Palmer and the modern brakes are being used by the likes of Liam Killeen and Tyler “Super T” Klassen. For 2007 Magura have introduced a completely new range of forks featuring a dual arch and the Maxle on their freeride fork.


Maru are the makers of stylish individual swimwear from competition and training, fitness and leisure. Maru’s new swimwear collection combines technical innovation with inspired design. Maru’s swimwear is made from the latest high performance fabrics and is tested on multiple body shapes.


Under new American ownership since 2010, Marzocchi has gone back to its roots with reliable open bath oil damping technology. Simpler controls, lighter weights and a 3 Year Warranty (with no servicing restrictions) make this the original Fit & Forget fork. If you’re tired of being made to service your forks every 6-12 months then switch to a Marzocchi and spend more time riding your bike! Marzocchi have been making Motorcycle forks for 60 years and MTB forks for 20 years. So they are confident in their open-bath-oil-technology internals and high quality seals. Marzocchi offer a fork for every type of riding and a range of weight saving and innovative new features – including Shimano’s new QR15 axle standard. Whatever type of riding you do, there’s a Marzocchi fork that fits.


Athletes have always struggled to fuel their bodies. By the 1960s, scientists realized that drinking carbohydrate solutions during exercise increased performance. With a mixture of sugar, salts and lemonade, the first sports drink was born. But carbohydrate drinks can cause problems. Our stomachs don’t cope well with high concentrations of sugar – often resulting in slower gastric emptying and GI distress. At Maurten, we’ve launched a new range of sports fuels by harnessing hydrogel technology to develop carbohydrate-rich and natural sports drinks and energy gels that our bodies can tolerate.


Mavic, the French manufacturer of bike systems and rider’s equipment was established in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 people help the famous yellow brand to progress – with a real passion for the sport of cycling. Everything begins in the heart of the French Alps. In this ideal environment Mavic staff rides as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading them to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz.


At Maxxis International, nothing less than the best is enough. For over 38 years, original equipment and aftermarket customers have known that they can count on Maxxis for the highest quality tires, in categories including automobile, light truck, motorcycle, ATV, bicycle, race kart, trailer and lawn & garden. And their VIP Technology (Virtual Intelligent Prototyping), a process developed by Maxxis, ensures that their products continue to evolve, remaining the best in quality and performance.


McNett are the makers of the speciality outdoor product care range which includes the Black Witch Wetsuit repair adhesive. For over 20 years, the McNett Corporation has manufactured these products to the highest standards and due to this are known worldwide by consumers and original equipment manufacturers.


Merrell are the makers of outdoor footwear and apparel. Merrell believes in encouraging and equipping everyone to get outside, it doesn’t need to be complicated – outside is where you find it. Whether encompassing the wonder of the natural world or the heart of an urban landscape, it’s the journey that spurs us on, serving as the inspiration for everything we do. Merrell’s aim is to aid us and prepare us for this journey.


At MET they insist on quality. The most visible expression of this care is the legendary durability and inimitable style of all the helmets. Whether they are products for the highest level of competition, for leisure or for children, all MET helmets benefit from the same high standard of care and design. All MET helmets are designed, developed and manufactured in Italy, at Talamona, in the heart of the Italian Alps.


Miche … since 1919, a passion that grows. It’s been “90 years” since Ferdinando Michelin, almost on a bet, began to produce bicycles and components with facilities including some with his concept design, proceeding with his son Italo – now president of the company – and arriving now-days in the directive hands of his nephew Luigi, with a wealth of knowledge and expertise that makes Miche, one of the leading global manufacturer companies of special components for Cycles (by road, by Track and Mountain Bike), designed and produced entirely in Italy.

100% Made in Italy, is for Miche, a choice motivated by a constant pursuit of absolute quality, from a story that has traveled all the roads of cycling, from the dusty ones, to those supertechnological and futuristic, constantly following a World in changing: the World of Cycling. To build its products, Miche, employs the most innovative technologies, production processes and the finest materials: carbon, light alloys and composite materials.

The manufacturing of the entire range of Miche products, are performed within the factory of San Vendemmiano (Treviso – Italy) or directly controlled to have ‘the hand’ of what the brand MICHE will carry in the world and, while supported by robotic machines and numerical control the whole process has a decisive run by technicians who work with high professionalism, but above all with real passion for cycling, that passion that leads to refined insights concerning the evolution of each component.

To validate the “functionality” and the long lasting lifetime “endurance” of the constituents, constant testings are performed within the company (with repeated testing and laboratory analysis), and directly on the road by teams of professionals in national and international competitions, because any product with the Miche label, is a “90 years” absolute quality.
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The Michelin tyres saga begins 1891, with the invention of the first demountable tyre for bicycles. Over the ensuing years, Michelin has never stopped technological innovations for bicycles, such as the first flexible-bead clincher in 1978, the first tyre with a high-density carcass in 1983, and the first tyre with a high-performance silica rubber compound in 1995. In 2000, Michelin introduced the first tubeless tyre for mountain bikes, and has been testing tubeless road tyres in competition since 2003.

Riding with total confidence in your tyres means that grip and safety must be optimal under any conditions, in extreme weather or at high speeds. It’s why year after year Michelin introduces technological innovations and develops products with ever-higher performance. Nowadays, the development of bicycle tyres benefits from the same research methods used in designing tyres for Formula 1 and even the space shuttle. Michelin is the only manufacturer developing tyres for such diverse R&D environments. At Michelin they are more than just a tyre manufacturer. They are a community of men and women committed to social responsibility. Below are examples of how they strive to reduce our impact on the environment while delivering greater value, riding pleasure and security.


Since its founding in 1906, Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for their activities. | Their management philosophy – “To contribute to society through the advancement of sports and quality sporting goods”, is clearly reflected in their strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology. | Today, the high quality products that only Mizuno produces, are relied upon by athletes throughout the world. They produce superior quality equipment for serious performance, through the artful combination of technology and craftsmanship.


MOBI has some of the best bike cleaning kit, for mountain bike, road bike or BMX. The award-winning V-15 and V-17 12 volt portable pressure washer puts an end to packing your muddy MTB into your car. In addition to the MOBI washer, MOBI’s bike cleaners, citrus bike degreasers and chain degreaser sprays easily removes dirt. Once clean, lubricate your bike with MOBI’s wet chain lube, dry chain lube, all-weather lubricant or ceramic chain lube, and reduce bearing wear with MOBI’s bike grease. CLEANER + SMOOTHER = FASTER FOR LONGER.


Moggans have made it their mission to create comfortable gear you love to wear. As runners themselves, they understand how frustrating it can be when you don’t have the right tools for the job. That’s why their products pair natural innovation with expert manufacturing to create products that work for you on and off the trail. ?From professional to amateur, the Moggans performance socks are designed to meet the demands of any athlete, from runners, ultra-runners, track runners to cyclists & MTB, walkers, golfers, adventure runners, backcountry skiing.


Mongoose produce a wide range of top quality bmx, mountain bikes and city bikes and were founded in 1974, in a Southern Californian garage. Mongoose has always been a cycling innovator from their first product – cast-magnesium MotoMag wheels to the current crop of bmx, mountain and pavement bikes. Mongoose is synonymous with bicycle performance. 34 years young, they build for riders and it’s why Moongoose pushed themselves to make lightweight aluminium road bikes and affordable full-suspension mountain bikes. Mongoose bikes don’t just push the limits. They set new ones!


MONTANE is a performance clothing company run by people with a passion for expeditioning and travel to challenging and inspiring places. MONTANE products have been developed through the uncompromised, unforgiving use of MONTANE clothing in every corner of the globe. At MONTANE they offer a product lifetime guarantee against faults in workmanship and materials on all products. They are able to do this only because we use the very best components and adhere to extremely rigorous production standards.


The Moon brand was launched into the UK in 2010, the brand is a product of a light manufacturer of many, many years experience. Innovation is defined as the process of making something better by introducing an idea or solution. At Moon, innovation is key to everything they do. Moon lights are designed and engineered with the highest performance, design and quality standards in mind.

Morgan Blue

Morgan Blue stands for good quality products for the bike, as well as for the rider. The fact that more than 20 professional teams rely on the products of Morgan Blue says it all. The company works very intensely with the mechanics and soigneurs of the best teams in the world to keep improving the products. Morgan Blue banned Teflon from their cycling products and came up with better mixable and more modern additives to their oil. Besides their wide range of bike cleaners and lubrication, Morgan Blue also focuses on massage products. The only brand professional cyclists such as Mark Cavendish and Thor Hushovd want to use is Morgan Blue. The reason why the brand is so popular is for their use of natural ingredients in their massage oils which avoids skin irritations. Morgan Blue makes sure you and your bike are totally ready for a perfect ride in any weather condition. From now on gear changes are seamless and the blood flow in your legs is perfect.


MOST is the Pinarello brand of shoes and the accessories specified on their bikes. They are Italian made andof the highest quality.


MRP have been producing high quality cycle chain guide systems since 1996. MRP guides are the consistent choice of the world’s best riders in every discipline on the mountain. Just ask the legends of the sport what chain guide they insist on using year after year. The answer is always “”MRP”” for their quality, dependability, and reliability.


“Bike cleaning made easy” is the Muc-Off motto! Every product in their range is developed to be the most advanced of its type and to be as fast and effective to use as possible – cleaning is no longer a complex job! Since 1994 the Muc-Off brand has grown from just one cleaner into the UK’s number one bicycle maintenance range. This rapid growth has been fuelled by a massive consumer demand which seems to grow with every clean bike!

New Balance | Newton Running Shoes | Nike | NiteRider | Nordisk | Norrøna | North Shore Billet | Northcore | Northwave | NS Bikes | Nukeproof

New Balance

During the 20th century in Boston, Massachusetts William J. Riley, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. | In 1934, Mr. Riley went into partnership with his leading salesman, Arthur Hall, who later sold on the business in 1954 to his daughter and son-in-law, Eleanor and Paul Kidd. Arch supports and prescription footwear remained the cornerstone of their business until 1961 when they manufactured The Trackster, the world’s first performance running shoe made with a ripple sole and available in multiple widths. The Trackster soon became the shoe of choice for college running coaches and YMCA fitness directors. | When Jim Davis bought the company from the Kidds on the day of the Boston Marathon in 1972, he committed himself to uphold the company’s founding values of fit, performance, and manufacturing. | When Anne Davis began her journey with New Balance in 1978, her focus became building a superior culture for NB associates and those who do business with the company around the globe.

Newton Running Shoes

Newton Running are a company that wants to inspire the world to run better. They are socially conscious, eco-friendly, digital savvy, dogs-in-the-office runners who are committed to bringing you the best in Newton education and products. With their HQ located in Boulder, Colorado (a mecca for runners and outdoor recreationists) they eat, dream and sleep running. They are devoted to helping people improve their running via their Newton Running Lab and are also the proud sponsor of various charities and events; Athletes for a Cure, Trickle Up and One World Running.


Nike Running is a company founded in 1972 in Oregon, USA by runners, for runners, Nike revolutionised the concept of cushioning in shoes with it’s patented ‘Air’ technology in 1979, and some of the most famous running shoes ever have featured the famous Swoosh logo, including the iconic Nike Air Pegasus.

As part of an ongoing quest for innovation and improving the experience for runners at every level, the brand launched Nike Plus in 2006. This allows real-time tracking of data during runs which is then stored as an online log, with each member becoming part of a global running community. Initially launched to be compatible with the Apple ipod nano for runners who love music, it was extended in 2008 to include the Nike Plus Sportband for runners who chose to move without music. Nike started as a running company and in the words of one of the company’s earliest print advertisements. ‘There is no Finish Line…’


From the very beginning, back in 1989, our goal has been to provide the longest lasting, highest performing bicycle lights available, while offering an extraordinary level of customer service. 18 years later having established NiteRider as a leading innovator and trailblazer in the bike lighting industry, our passion and dedication has not diminished. We remain committed to explore new and cutting edge technologies in order to bring you the most advanced bicycle lighting systems on the planet. We do this to keep you riding long after the sun has set.


Norrøna is a true outdoor company from Norway who continually push the boundaries of functional products with Scandanavian design, bringing people closer to nature.

North Shore Billet

Based in Whistler, British Columbia, North Shore Billet has been producing high quality CNC machined products for the bicycle industry since 2003 . All their parts are made in house using aerospace grade aluminum and utilizing the latest metal cutting technologies, high speed machining centres and manufacturing cell techniques. Each North Shore Billet component is engineered to the highest quality and strict quality control systems guarantee consistency and reliable performance


Northcore has always believed that we spend all our time on this planet but hardly any engagement with it. It’s out of this belief that Northcore was born. To enable surfers and adventurers of all levels to have the maximum amount of exposure to the wildest waters and lands on this amazing planet. Because if you don’t have a where, you don’t have a why. Northcore grew out of a small company founded on a single understated revolutionary product. Our connection to the cold and natural surroundings of the British North Sea shaped our brand and it’s philosophy. Innovation and products built out of necessity and made to survive whatever we threw at them were our foundations.


Northwave is a high quality manufacturer of snowboard and cycling shoes and clothing. Northwave was founded by Gianni Piva in Montebelluna, Italy and the company is owned by the Piva family. Northwave first started out as a shoe manufacturer in the early 1980’s, producing shoes for other companies. In the late 80’s, Northwave started producing snowboard and then its own brands of sports shoes. In the early to mid 1990’s, after great success in the action sports industry, Northwave started to produce its own range of cycling shoes. “Place your trust in those like NORTHWAVE, who have always offered you the best, because for a cyclist, choosing NORTHWAVE means choosing the best for himself.”

NS Bikes

As riders themselves, the guys at NS Bikes set out with open minds and a burning passion to deliver innovative products that met the requirements of progressive riders who were pushing the limits of the sport. This same approach is still applied to all its products and as the sport evolves, NS Bikes are always at the front line, evolving its products with it.


Nukeproof- It’s an attitude. Originating from Grand Rapids, Michigan in 1990, Nukeproof is now based in Belfast, Northern Ireland. Nukeproof’s aim has always been to design innovative and desirable performance-enhancing products for today’s mountain bike gravity rider. Nukeproof products are designed for and tested by the worlds fastest riders to ensure that they are ready for the trails and you. | Nukeproof has won numerous media and industry awards and has a successful history in mountain bike racing. In 2017 Sam Hill took his Nukeproof Mega 275c equipped with Nukeproof components to the overall Enduro World Series title to add to victories and podiums in the UCI Downhill World Cup. Whatever you’re looking for, should it be technical ride wear, upgrade components or a gravity focused bike, Nukeproof has you covered.


About nuun Portable nuun hydration tabs allow athletes, outdoor enthusiasts and other active folks to easily and conveniently manage hydration, whenever and wherever they need it. nuun is light and refreshing with no sugar and is non-sticky so it’s great in bottles and hydration packs. nuun is just electrolytes – it is not a source of sugar or carbs, which allows adventurers to independently manage energy needs with their favourite choice, be it bars, gels, bananas or brownies. After all, on a hot day, you need to replace more fluids and electrolytes than on a cold day, but you don’t need all the extra sugar and carbs. | nuun solves hydration so you can enjoy the day. Since its conception, nuun has built a passionate following among cyclists, runners, triathletes, swimmers and outdoor enthusiasts. The world’s top elite athletes, (for whom staying hydrated is critical for performance), as well as recreational athletes and active folks alike, use nuun. | Nuun’s mission – To inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. Clean product – nuun choose clean ingredients that work with your body—giving you the nutrients your body needs to stay healthy and hydrated. They make their products with a plants-first mindset Authenticity requires transparency nuun choose clean ingredients and suppliers backed by their third-party certifications – Vegan – Gluten-free – Certified by informed choice–trusted by sport – Non-gmo (sourced) Clean planet | Nuun source & package to minimize their carbon footprint – minimal waste and production energy, while sourcing sustainable ingredients – Positive change— nuun partner with positive change agents to get the most people active while leaving communities better than how they found them – People for bikes – Surfrider foundation – Nature consortium – IMBA – Conservation alliance – Giving back – in 2016 nuunteers have pledged to give back 500 hours working in our communities on a mission to clean the planet Clean sport | nuun products are informed choice certified, so athletes can rest assured that their performance is the result of proper hydration and hard work – nuun’s company, ambassadors, and the teams they support, value the essence of clean sport and have pledged to play by the rules and hold themselves to standards of integrity in sport. | nuun partner with the champions of clean sport who enable athletic endeavours by providing unparalleled sports opportunities that lead to success in sports — and in life.

Oakley | Octane One | ODI | OMM | On | Onza | OOFOS | Optimus | Orange Seal | Orca | Ordnance Survey | Osprey | OTE | Outwell | Oxford


If you understand the sweat and sacrifice of the best athletes on earth, you understand that defiance is part of their lifeblood. They refuse to obey limits, even the limits of possibility. Somewhere between obsession and rebellion, that same fire drives Oakley to create solutions for those who cannot compromise on performance, nothing is closer to the soul of the company.

Authenticity is earned, and Oakley have spent more than three decades fusing innovation, performance and style to earn the respect of the greatest athletes on the planet. Oakley do this by shattering the constraints of conventional ideas and refining products by redefining what is physically possible. Oakley are known worldwide as an honest and honourable brand – an icon of performance and a global innovator that elevates physics to the level of art and sets the benchmark for others to follow.


ODI specialise in making handle bar grips for mountain bikes and BMX. ODI have dedicated themselves to providing the best MTB and BMX handle bar grips there is to offer over the last 25 years. Innovators of the Lock-On Grip system, which revolutionized the way in which grips are installed and secured to the handlebars. It still remains the worldwide standard for grips.


Started in 1968 with the original mountain adventure race, OMM is known throughout the world for the hardest marathon event. At the Elite level it is two marathons on consecutive days in a mountainous region of the UK. OMM products are designed for this event and tested by its users. Durability, reliability and a focus on minimal weight are key features of OMM. If you want well designed clothing or a comfortable pack you will struggle to find anything better.


On was born in the Swiss alps with one goal: to revolutionise the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it -running on clouds.


Onza started life in the late 1980s, inventing and developing handlebar bar ends, and the name soon became synonymous with cutting edge mountain bike parts and components. About a decade later, Onza was bought by Nottingham-based Super Cycles group and the Onza Trials range was born. The first Onza trials bikes hit the streets in 1999 and their reputation for quality and performance has grown steadily ever since. Gone are the days of it being a quirky, niche sport: Onza is now leading the way in helping trials riding become a hard-edged urban street pastime which rivals BMX. Onza bikes are renowned for being strong, robust, versatile and affordable and are loved by elites and novices alike.


The Mission and Promise at OOFOS is to Make yOO feel better. Through their proprietary OOFOAM technology and patented footwear designs OOFOS focus on delivering on this promise with every pair of shoes they create. With the backing of scientific tests, thousands of consumer reviews and industry leading associations they have pioneered and built the Recovery Footwear category within the Sports Specialty channels (especially Running Specialty). However, OOFOS is so much more than just Recovery for Sports. Anyone who spends their day on their feet, or suffers from a foot-pain condition like Plantar Fasciitis will understand what OOFOS delivers. While the brand believes OOFOS provides outstanding Recovery performance for runners and active people, OOFOS is for everyone.


Created with Scandinavian design and efficiency, Optimus has stood for over a century as a dependable source for outdoor stoves and accessories. Founded in Stockholm in 1899, Optimus has always worked continuously on re-engineering products for further improvement with stylish and dependable outdoor cooking gear that can be relied upon for the next adventure.


Whilst working as a swim coach, and from his first hand experience in competing in triathlon, Scott Unsworth realised that the wetsuits used at the time were completely inadequate for swimming. In 1992 Scott started up a company called Performance Speedsuits Ltd, based out of his parent’s house in Auckland, New Zealand. He began to develop his “Speedsuits”, which featured greater flexibility and buoyancy than other existing wetsuits. | The business started with Scott selling his Speedsuits from the back of his car at swim meets and triathlon events. The Speedsuits quickly gained a following amongst athletes and the business started to grow. Scott was taking his first steps towards introducing what would become Orca, to the world. A young New Zealand triathlete named Hamish Carter became one of the first athletes to sign up with the company that is now Orca. Over the next 13 years Hamish Carter went on to become one of the best known triathletes in the world – culminating in a gold medal at the 2004 Olympics in Athens.
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Ordnance Survey

Ordnance Survey (OS) is the national mapping agency for Great Britain, creating and distributing detailed landscape information that is used in everything from handheld maps to Google maps and your car Sat Nav. Recording and keeping 500 million geospatial features in the Ordnance Survey (OS) master map up-to-date, they are the go-to on both historical and new geographic areas. Whether a seasoned explorer or holidaymaker, there is a map to partner with any adventure.


Osprey was born in California, 1974, at the seat of a single sewing machine, with a head full of ideas and a desire to design & build innovative backpacks to the highest quality. Today Osprey products continue that pioneering spirit, being used on the highest mountains to the remotest islands and everywhere between.


Natural ingredients. Great taste. Kind on your stomach. Goodness in = Greatness out.


Outwell’s reputation stems from its desire to inspire families to enjoy spending time outdoors. Offering high-end and versatile camping equipment, home-from-home comfort is guaranteed, with every aspect of campsite life covered. Inspired by its Scandinavian heritage, it supplies tents, awnings, sleeping bags and mats, groundsheets, accessories and more, to ensure optimum practicality on your camping adventures.

Panaracer | Park Tool | Pedros | Peruzzo | Petzl | Pilo Engineering | Pip & Nut | Pirelli | Pitlock | Platypus | POC | Polar | PowerBar | PowerBreathe | Primal | Prime | Pro | Pro Lite | Profile Design | Prologo | Proper | Proper Cleaner | ProTaper | Pulsin | Puma | Puori | Pure2Improve | Purple Extreme

Paceline Products

Paceline Products, Inc. is a manufacturer and wholesaler of quality cycling products. We supply our products to bicycle, running and sporting goods specialty shops in the USA, Canada, Brazil and now in the UK! These retailers make our products available to consumers. Every product we carry, we like and use ourselves.


Panaracer offers the highest in quality tyres. The quality of bicycle tyres is critical in those crucial moments of a split-second track race, during a long, epic road race, an MTB race, or during your own personal ride. Panaracer tyres have provided the world’s best racers and riders with precisely what they look for in a tyre. Reflecting Panaracer’s commitment to top-notch compound technology plus its years of experience, Panaracer tyres are perfectly suited to even the most demanding use on track, trail, or road.

Park Tool

Park Tool has been manufacturing bicycle specific tools since 1963. Based out of St. Paul Minnesota, they are the world’s largest bicycle tool manufacturer. A long-term dedication to quality and innovation, Park Tool is the first choice of professional and home bicycle mechanics around the world. Their vision is shaped by more than 40 years of experience in the bicycle industry, beginning with retail stores. There they learned first hand the changing needs of quality bicycle repair and maintenance.


Pedro’s keep you rolling, it’s a pleasure to work with good tools – look for functionality, ergonomic design, steel quality, precise tolerances and weapon grade surface treatment – make an investment, good tools last a lifetime. Pedro’s has developed bike maintenance products for 25 years and their products are used by road bike, mountain bike, cross cycling teams around the world. Pedro’s draw on their own experience and collaboration with team mechanics to produce top performance products. In addition, Pedro’s set themselves a target to make their products safe for you, the bike and the environment.

Perry eHopper

Perry offers the world’s lightest folding electric bikes that are durable and easily folded in under 10 seconds making them ideal for commuting. Take your daily journey’s with Perry and cut away a greener path to freedom.


Equipment and techniques for climbing, caving, mountaineering, via-ferrata and canyoning. Petzl works together with climbers, cavers, mountaineers and canyon specialists in order to improve, update and upgrade the equipment and safety techniques used in the verticality world.

Pip & Nut

Pip & Nut is an award winning food brand with a range of ridiculously tasty, natural nut butters. With absolutely no palm oil, refined sugars or additives, all of Pip & Nut’s products are packed full of flavour and bursting with wholesome nutty goodness. There are currently six flavours in the range, from classic Peanut to the more unusual Coconut & Almond and Crunchy Maple Peanut. Since it launched onto the shelves in January 2015, Pip & Nut has been disrupting the traditional spreads category with its innovative flavour combinations, playful branding and partnerships with the likes of Nike, Movember and Lululemon. Pip & Nut is on a mission to become the nation’s favourite health food brand and has some exciting new product development in the pipeline.


The new bike tyre range was designed at Pirelli R&D Innovation centre, at Bicocca, Milan: the main one among Pirelli’s 11 worldwide R&D centres. PZero Velo prototypes were tested in Sicily at the Giarre facility near Catania where Pirelli’s Testing Department performed a total of more than 100,000 km of comparative road tests meeting strict standards under controlled and scientifically replicable conditions. Specifically, several tests took place on Mount Etna which offers – within a few kilometres – a broad choice of weather conditions, altitudes and surface types among the most demanding in the world.


Pitlock make high-quality locking devices that are produced and patented in Germany. The Pitlock system is made from high-quality stainless steel and secures your valuable bicycle parts against theft. So, you can concentrate on the more important things in life. Pitlock is suitable for all bicycle parts which are installed with commercially available quick release skewers!


POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection. | POC works in a cross scientific way, from the office at Nacka gatan 4, in Stockholm. The organization involves competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. Stockholm is an important centre for some of Europe’s leading research and development experts in the areas of safety, medicine, health care, advanced product development and testing. It’s our mission to do everything we can to develop protective gear that can save lives and reduce the severity of injuries. All our products have been tested by top world gravity sport athletes and then further refined to perfection. | Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance. When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance.


Polar Electro, founded in 1977, is the leading brand and the true partner in improving health and well-being through the understanding of human physiology, performance and environment and providing measuring devices for this combination. Moreover, Polar is the world’s leading manufacturer of sports instruments and heart rate monitoring, registering and evaluation equipment.


Powerbar are putting the science back into sports nutrition. As tested and proven by Haile Gebrselassie during his 2.04.26h world marathon record, Powerbar have improved key products with the C2Max carbohydrate formulation. Scientifically proven, this special 2:1 ratio of glucose and fructose quickens carbohydrate absorption into the working muscles by up to 55%, offering up to 8% greater endurance!


Welcome to PowerBreathe – a hand-held inspiratory muscle trainer, which is a unique, easy-to-use, drug free product designed to help reduce breathlessness, improve fitness and maximise sports performance. PowerBreathe is the result of nearly a decade of research, and was designed by professional exercise scientists at Birmingham University and Loughborough University, UK.


Founded by Sports Physiotherapist Randall Cooper, Premax are the pioneers of performance skincare. Randall has been at the heart of elite sport in Australia for over 20 years, working with Olympic and professional sports teams throughout the country. Having spent countless hours treating world class athletes, he found they would be grateful for his treatments, but not the creams he would apply. They were greasy, distracting, pore-clogging and didn’t allow the skin to breathe. Dissatisfied with the sports creams at his disposal Randall set about creating his own range of sports creams. After years of research and testing Premax was born. Our creams are unlike anything on the market, non-greasy, breathable, skin conditioning, and designed to meet the needs of sport at the highest level.


Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and dedicated to promoting and sponsoring events that benefit people’s lives. Their mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy. They believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.


Catering for all who take to the road on two wheels, Prime’s portfolio continues to expand. With a range of high-quality and performance-engineered road wheels and components, Prime can help you climb onto the podium with the optimised carbon and aluminium products on offer. Road wheels sit at the heart of Prime Components. Developed using our extensive wheel building experience and working in conjunction with the superb buying power of Chain Reaction Cycles and Wiggle, Prime has produced a quality range of road components at unbeatable prices.


PRO manufactures a range of handlebars, wheels, disc wheels, stems, overshoes, cycle computers and accessories for your bike. Over the last decade, the Shimano owned PRO brand has grown considerably into a major player on the bicycle accessory market. PRO’s success has largely been down to its never-ending drive to improve and the fact it provides high quality cycle products at affordable prices.

Pro Lite

The Pro-Lite philosophy is to produce a range of high quality PROfessional LITEweight bicycle equipment using the very latest technology and materials available. Pro-Lite have built an extensive range for road bikes, all designed to be the lightest and most durable products on the market today, and now it’s available to everyone.

Profile Design

Profile Design’s goal is to produce the highest quality bicycle components and accessories for athletes of all levels – from the world’s best triathletes to those contemplating their first century ride. First, a need is determined; then, our engineers design the simplest, most efficient way to satisfy it. From their research and development group through design, marketing, and sales, everyone at Profile Design is dedicated to bringing the best products to our customers – the riders.


Prologo is a word meaning the start – often the beginning of a journey. Their objective is to combine technology and materials to produce innovative saddles that encompass the cyclist to form a link between man/energy and bicycle/machine. Enjoy your Journey!!


Embrace the natural rhythm of life! This is our mantra and sits at the heart of our brand, driving everything we do from product development to packaging design. Here at Pulsin HQ in Gloucestershire we go above and beyond to deliver highly nutritious foods that transform everyday eating occasions into health optimising opportunities that maintain and enhance our natural balanced state. Each product range has been crafted and nurtured by Ben, Nick and Simon – three university friends who, for the past decade, have shared the view that all people, of all ages should be able to eat healthy foods without compromising on taste. By creating deliciously nourishing Raw Choc Brownies, kids’ Fruity Oat Bars, organic Beond fruit bars, unflavoured Protein Powders and Protein Boosters that are full of the best quality ingredients nature can provide, we can help you maintain your natural rhythm and balance throughout the day. So, whether you’re battling the crowds on that rush hour train, bossing a mid-morning meeting or powering through your cross fit session, our range of products will help maintain your energy levels, increase your protein intake and enjoy some guilt-free snacking.


Puma is based in Germany and produces a range of high-end athletic shoes and other sportswear. They have the long-term mission of becoming the most desirable sport lifestyle company in the world. | | Puma continue to achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.


Puori was founded in 2009 in Denmark. We believe that health is an ever-evolving journey centered around making quality decisions within the four cornerstones of a good life: a healthy diet, physical activity, recovery, and balance. We don’t sell quick fixes but we help people understand their origin and show them how to achieve their natural potential. We believe in a preventative lifestyle and a holistic approach to health, and where the modern diet falls short in nourishing us with the nutrients we need, we provide the purest natural supplements for people, for ourselves, and for a healthier future. | Puori provides the nutritional support you need to help bridge the gap of the most common vitamin and mineral deficiencies. Our health relies on the quality of the food we eat, but when extensive topsoil, full of minerals and microorganisms, has been lost through the overuse of inorganic fertilizers, pesticides and modern farming practices, it has become needlessly complicated to get the right amount of minerals and vitamins. We believe in going the extra mile to make it easier for you to enjoy a healthy, happier life. We handpick our natural ingredients ourselves and carefully monitor everything from start to end. It’s important for us to handle every aspects of our production. That’s the only way we can stand behind every single product we make and guarantee responsibly made, high-quality natural supplements


Our vision with Pure2Improve is simple, we help athletes at any level to improve their performance. Whether you enjoy football, ice skating, hockey or swimming, being in top physical shape will improve your athletic performance and protect yourself from injuries. Each sport comes with its own physical demands on your body. You may need training for balance, flexibility or agility to help you perform at the top of your game.

Purple Extreme

Purple Extreme is an advanced, high performance, synthetic bike chain lubricant. It provides excellent protection for chains, open gears and exposed metal surfaces subjected to severe loading. In addition, it works extremely well even in abrasive, cold, wet or acidic environments. Purple Extreme’s additive technology forms a slippery, super-tough, synthetic film on metal surfaces that protects drivetrain parts far beyond the ability of conventional oils or waxes.


Quarq was founded in 2006, established its factory in Spearfish, South Dakota (USA) in 2007, demonstrated prototype power meters at Interbike the same year and shipped its first power meter in June 2008. Fast forward to May, 2011, and Jim and Mieke Meyer, Quarq’s founders, officially signed the papers that would make Quarq part of SRAM LLC. When the pen was lifted, Jim reached into his backpack and handed over a previously secret power meter prototype. A complete departure from previous designs, it would shape the ground breaking SRAM RED Quarq Power Meter – the first and only power meter in a groupset. Quarq continues to define bicycle power meter development. On January 22, 2013, Quarq announced the a new level of performance in power meters, which deliver next level performance, versatility and ease-of-use in a sleek new design for today’s high-performance road racing, triathlon and cyclo-cross machines. Most importantly of all they are the easiest to set up power meters available with the user focused LED communication system. Quarq’s ease of use, reliability and performance make it the Choice of World and Olympic Champions in Road and Triathlon competition.

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Race Face | Ragley | Raleigh | RapidRacerProducts | Ratio | Ravemen | Recycle and Bicycle | Reebok | Renthal | Repente | Respro | Restrap | Reynolds | Ride Concepts | Ritchey | Rixen Kaul | Robens | Rock Oil | RockShox | Rokform | Rondo | Ronhill | Rotor | Ruffwear | Runderwear

Race Face

In almost 15 years of doing business, Race Face has become a global leader in the design, manufacturing, marketing and distribution of high performance cycling components and apparel. | | A short drive from the famous North Shore mountains, Race Face designs and tests its line of high performance products to excel in the world’s most abusive riding environments. Race Face sponsors a team of internationally recognized athletes and is the creator and driving force behind the Ultimate Freeride Challenge. Race Face sponsors various mountain bike films and events such as the New World Disorder series of Freeride films and the Bike Magazine Monster Park Slopestyle Invitational. | | From their design engineers to the folks boxing product, Race Face employees share the same passion for cycling as you. They think it shows in the quality of their products.


For over 120 years, Raleigh have been creating market-leading bikes in Nottingham. Today, our product development engineers and graphic designers ensure that the innovation continues and every Raleigh bike has a special level of quality and attention to detail. The functionality of every bike is important at Raleigh, it must be “fit for purpose” and reliable. To achieve this high quality materials and components are used throughout. There are many options available, and choosing the right bike is important.


Designed by racers, used by riders


It all started as one of those coffee fuelled conversations in an airport, a bunch of doodles and the hunt for a factory to make these designs come to life, and so Ratio was born. We love socks and we’ve struck the balance between colours, robustness and performance so that every ride finishes as good as it started. Our designs are inspired by everything that we encounter from art, food and the areas we ride in. Made for the journey, not just the ride.

Red Original

A sub brand of the world-leading paddleboard expert Red Paddle Co, Red Original was born out of a need to develop and specialise watersports accessories that offer high quality, innovative performance and ease of use. With a variety of outdoor activities in mind, both on and off land, and with a focus on longevity and adaptability, Red Original brings you everything from paddleboard equipment to buoyancy aids, clothing and hydration.

Red Paddle Co

Red Paddle Co has been a world-leader in paddleboards for over ten years, famed for its SUP boards that are suitable for everybody, regardless of age or ability. Combining high performing technology with adaptability and ease of use, and whether you are an amateur or pro, solo or twin paddler, you can expect a variety of inflatable paddleboards, paddles and equipment to suit your adventure style.


Reebok are the producers of quality sports shoes, clothing and sports equipment is a global brand. Reebok creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.


THE FOREFRONT OF SPORTS NUTRITION FOR OVER 20 YEARS Constantly adapting, refining and innovating the finest quality products to benefit our community of athletes.


Renthal is a worldwide company. Our products are sold all over the globe but the manufacturing heart is in Manchester, UK. Renthal sponsor racers from all over the world and 142 World Titles and 111 US Titles have been won using Renthal products.


Respro product designer Harry Cole had “in your face” experience of exhaust fumes and city smog as a London cycle courier and this is still a significant and growing problem. In 1990, Respro launched the City mask, the first cyclists pollution mask and it is still in demand today. Over the last decade, awareness of air pollution has grown and now cyclists can choose from a wider range of styles and filters to accomodate more individual needs. Respro masks are supplied with replaceable filters and exhalation valves to keep the inside of the mask well ventilated.


Restrap started out small; producing home-made, high quality diagonal straps. But following widespread support from the UK and around the world, they have expanded, bringing new designs and innovative products to the market. The environment has always been a key consideration in their designs, and most Restrap products are manufactured from recycled materials. Restrap aim to bring you more solutions to products and to continue supporting the cycling scene. Based in Yorkshire, England, Restrap was started by riders for riders to bring innovative and functional products to the cycling market. Using largely recycled materials, anything with their name on it is both ethical and environmentally friendly whilst continuing to offer unsurpassed value for money. Supporting riders worldwide, all Restrap products have been extensively tested under the harshest of conditions by the Restrap team to ensure optimum performance and durability.


Reynolds 531 and 725 decals have adorned bike frames across the world for decades. Now, those same iconic decals are now available – in Reynolds clothing form. Reynolds cycling history goes back a long way, to when we were first established in Birmingham in December 1898. We have continually sought to be at the forefront when it comes to innovation within the cycling industry – whilst never neglecting the company’s rich heritage.

The Reynolds clothing line combines those two concepts, with a nod to two classic Reynolds tube sets, the 531 and 725, but with a modern twist which reflects our focus on understanding and harnessing the very latest technology. The casual cycling clothing collection also features a wide variety of other options, from 531 rain or bomber jackets, to stylish T-shirts available in several different colours. They say you shouldn’t wear your heart on your sleeve – we’d propose wearing a decal is much more appropriate.


Flanders, the Flemish region of Belgium is infamous for serving up the harshest cycling conditions where driving rain, cobbled non-category climbs, snow and ice are the norm for its 6,000 racing clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where flesh and bone are forged into the greatest racers of all time. This is Belgium, home to Ridley Bikes, and it is here where our products are engineered, hammered into raw form by the roads themselves, and where we refine them in competition. This is Ridley. We are Belgium.


Ritchey is well known for ingenious mountain bikes and parts, but Tom Ritchey was building world class road frames and rethinking every part of the road bike as early as 1974—long before mountain biking came along. After decades of refinement, Ritchey road components are the lightest, strongest and highest quality parts available, and race proven by top professional teams in the world’s toughest pro races. Look for Ritchey components on team bikes in the Tour de France, Giro d’Italia, World Championships and Spring Classics, as well as countless other races.

Rixen Kaul

Companies that develop and produce their products locally are few and far between these days – yet they still exist, even in Germany. We control the entire production process of our products straight from our home base in Solingen, Germany—this includes everything from the first product idea on to the design, CAD, mold production, injection molding, assembly and packaging. Even DTP work for catalogues and packaging designs are done by own employees.

The first product developed and produced by R&K was the little red spoke wrench called SPOKEY. After more than 20 year,s this product is still in the R&K product range and the first choice for many professionals mechanics. In 1988, our private business became RIXEN & KAUL GmbH. In 1989, under the brand name “KLICKfix”, RIXEN & KAUL introduced the first quick release item, the KLICKfix handlebar adapter. This adapter has since become a standard item on the bicycle market. Many more adapters and specific solutions for nearly all possible mounting positions followed. Today R&K is a specialist for quick-release solutions on bicycles and offers the widest range of adapter systems on the bicycle market combined with its own large product range of accessories like bags, boxes, baskets and locks. Many famous brands for bike bags are supplied by R&K with quick release hardware.

R&K has always avoided creating mere imitations of other products. Instead, we are always interested in better solutions, better quality, compatibility and better design which will last for many years. R&K products have obtained several awards for an outstanding design quality.You can also find our KLICKfix adapter systems employed among the products of many well-known bike accessory producers.


Designed for every type of outdoor enthusiast, Danish camping brand Robens combines premium construction details with optimum comfort and every day function. Whether you are a solo trekker, group adventurer or family camper, Robens offers a range of tents to suit your destination, alongside sleeping essentials and campsite equipment, to ensure you get the very best from your stay in the wilderness.


RockShox was one of the first producers of bicycle suspension forks and have now become the world leader in the design and manufacturing of high performance suspension products for the bicycle industry. In 1989 RockShox Inc. was founded by Paul Turner and Steve Simons. Rock Shox launched with 10 front suspension forks and three rear shocks, with the brand names such as Boxxer, Deluxe, Indy, Jett, Judy, Mag, Quadra, Ruby and SID. RockShox’s founder Paul Turner, raced motorcycles in his teen years during the 1970s and went on to found an aftermarket engine parts company in 1977 at the age of 18. Turner then went to work for Honda Motor Company, as their factory motocross team mechanic, an opportunity which provided Turner with experience working with the top racers in the field, as well as suspension designers and other motocross industry leaders. In Febuary 2002, RockShox was acquired by industry leader SRAM who hope to take the brand onto another level.


ROKFORM was founded in 2010 and built by a team who gets up early in the morning and stays up late at night because of their passion for great design, lasting quality and superior service before and after the sale. Their cases are military tough but thin and light for everyday use and abuse. Plus, their mounts are discreet, powerful, easy to use and made from high-quality materials that are built to last. Their magnetic mounting system is safe for all phones, instantly addicting and works like magic in places you never thought possible. You can never go wrong with a Rokform.


Rondo lives to create bikes that are born to ride, which provide more performance and deliver the best cycling experience available on today’s market. Its bikes are for the everyday cyclist and World Tour rider alike, and it has a model perfect for riding over any terrain in all conditions. With 15 years of experience in manufacturing, it consists of a team of passionate riders that are dedicated to creating world-class bikes that put a smile on every rider’s face and to push your performance to the top of the podium.


Ronhill have been making performance apparel since 1970. Since then they have continued to produce line after line of hard wearing, high performing and stylish running clothing.

Ronhill aim to meet the demands of both the leisure runner looking for some cool and casual gear for the weekend runs as well as those more dedicated athletes looking for extreme comfort to shave the seconds of their P.B.

With Ronhill’s excellent range of running shorts, tights, running shirts, singlets and more, combined with great low prices here at wiggle you are in the right place for high performance running gear.


Ruffwear founder Patrick Kruse has spent his life enjoying the outdoors, but always found it more fun with his canine companions. Whether he explored on foot, bike, or boat, he was constantly searching for safe and practical ways for his four-legged friends to join him on his adventures. So, Ruffwear was born, but despite launching from Kruse’s garage, today the performance dog gear brand is renowned worldwide. The Ruffwear range at Wiggle includes everything from dog harnesses, packs and life jackets to collars, leads, water bowls, dog toys and more, all selected with both your convenience and your dog’s comfort in mind.


Started by two university friends and sports enthusiasts Jamie and Richard, the Runderwear brand was born following the search for comfortable, chafe-free underwear. Fast forward to 2018 and the brand have won ‘Best Underwear & Socks Brand’ at the 2018 Running Awards and the Runderwear range has grown to include different styles of performance underwear, running bras, socks, baselayers and triathlon suits.


ROTOR’s trademark products integrate our signature “out-of-the-box” engineering solutions with function-per-feature philosophy. Their in house manufacturing capacity and know-how offer the highest possible quality to cyclists, whether they are one of our world champions or a weekend warrior.

Sailfish | Salclear | Salomon | Santini | Saris | Saucony | SAXX | Scarpa | Schwalbe | Scicon | Science in Sport | SDG | Sea Sucker | Sea To Summit | Seal BMX | Sector | Selle Italia | Selle Royal | Selle San Marco | Selle SMP | Shannon | Shimano | Shock Absorber | SHOKZ | Sidas | Sidi | Sigma | Silca | Silva | Sixpack Racing | SixSixOne | SKS | Slime | Smartwool | SMOOVE | SoloStove | Spank | Speedo | Speedplay | SPIbelt | Sportful | Sportourer | Squire | Squirt | SRAM | Stages Cycling | Stance | Stans No Tubes | Steadyrack | Stendec | Sun Ringle | Sunline MX | SunRace | Suntour | Supacaz | Superfeet | SureShift | Suunto | Swissstop | Syncros


It is the philosophy of sailfish to supply the world of triathlon with premium-quality, highly-flexible, extremely-buoyant and thus with the fastest wetsuits you can possibly imagine. When you swim fast and subsequently ride your bike relaxed and powerful, then we have done a good job. And we have. Promised.


Salclear are an Isle of Man based manufacturer of sports and leisure accessories, producing a wide range of specialised sports eyewear anti fog and cleaning fluids, water repellents for protective eyewear and clothing, and a range of niche technical products for running/athletics, watersports/triathlon, mountaineering and leisure pursuits such as golf and fishing.


Our passion for outdoor sports, new technologies and craftsmanship has driven us – and still does – to create progressive gear to enable you to freely enjoy and challenge yourself in the great outdoors.


Jonathan Toker, Ph.D., founder of Toker Engineering LLC, developed the SaltStick products. Toker is an elite-level triathlete who hails from Canada and lives in Southern California. He received a Ph.D. in organic chemistry from The Scripps Research Institute in 2001, worked in the biotech industry for 5 years, and raced in the professional ranks as a triathlete and runner for 5 years. SaltStick® Caps were developed as a study of scientific literature on electrolyte loss in sweat, highly bioavailable ingredients, and field testing. SaltStick Caps have since become the accepted standard for electrolyte replacement capsules.


Santini are the official sponsor of the UCI (Union Cycliste Internationale), for the leader jerseys of the Pro-Tour, the various World Cup competitions in every discipline and for the World Championships. Also for the leader jerseys for the Giro d’Italia and the Deutschland Tour. Since the company was founded by Pietro Santini in 1965 they have designed and produced the best and most technically advanced cycle apparel. But the winning element cannot be explained by numbers. It is the true, authentic and relentless passion for the sport of cycling that drives them. When one of Santini’s athletes attacks off the front in pursuit, or leaves the rivals behind at the finish line, it pounds their hearts, it inspires them to continue to strive to be the best that they can be, just like the riders who use their products.


Home for CycleOps/Saris is in an old farmhouse in bike-crazy Madison, Wisconsin. Their production facilities are behind the farmhouse. Believe it or not their origins are in curtain rods. Two brothers had a company that made window products. After the Graber brothers sold their company they needed something to do. They experimented in their garage and came up with a bike rack. They sold lots of racks under the Graber name and then sold the company. That was sometime back in 1973. Chris and Sara Fortune purchased the company in 1989 when it was selling 80,000 bike racks a year. In 1990 and 1991 Sara and Chris introduced a high end brand of bike rack, renaming them “Saris.” Today Saris is a leading supplier to the bicycle industry in 30 countries. The company expanded in 1999 by acquiring the Cycleops brand of bike trainer. As usual they set out to improve on the design and by 2001 they created a new trainer frame and in 2002 they debuted the world’s first progressive resistance magnetic trainer. It was in 2001 that they heard about a hub that could measure power output and they jumped at the chance to bring this product to cyclists. They bought the company that invented Powertap and started a new round of innovations Dede Demet won the gold medal at the 2002 Montreal World Cup on her powertap.


From the GRID cushioning system through Custom Ride Management to dual density midsoles, all Saucony’s technologies are based on concepts which have been tried and tested over many years. Furthermore all are conceived from sound principals, based on extensive biomechanical research and developement. Be it in the search for comfort or injury prevention.


Originality oftentimes means being first and SAXX’s heritage of revolutionising underwear goes back 13 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a panelled fabric hammock that separated his balls from his legs. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action. Today, SAXX’s focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.


A rich and detailed history spanning over 70 years, Scarpa have shared memories, stories, traditions and experiences. Retracing the history of Scarpa, the journey begins in Italy over 70 years ago with a family and the ambition to transform the mountain boot sphere. With dedication, passion, tenacity and skill, Scarpa have revolutionised the field, branching out to create the ultimate boots to wear in the world’s most beautiful locations.


For over 70 years Schwalbe have dominated the two wheeled tyre industry in Germany and Europe, being voted best MTB tyre brand in Germany for the past two years. From the very early beginnings where the company founder, Earnest-Wilhelm Bohle capitalised on the developing cycle industry, to the ultra modern distribution facility near Cologne, Schwalbe have continued to design and manufacture some of the finest bicycle tyres available. Schwalbe’s success is due in part to the effort it makes in product development from lab tests at the manufacturing facility to the hardest proving grounds of all, professional cycle racing. ‘Team Gerolsteiner’ achieved a very creditable 7th place overall in the 2004 Tour de France and the unique performance of team captain Davide Rebellin winning three major classic races back to back using Schwalbe tyre. Other notable succeses include Normann Stadler winning the infamous Ironman triathlon in Hawaii, riding Schwalbe Stelvio tyres.


With over 33 years of experience in designing and manufacturing bicycle bags, SCICON is proud to be the world’s leading bike bag manufacturer. SCICON has worked with some of the best athletes in the world to engineer and design bags, tailored to the exact and specific needs of the cycling enthusiast. From professional cyclists to triathlon competitors, cycling tourists to casual riders, SCICON offers products that benefit all who use them. SCICON is mainly devoted to the cycling bag market and has developed and improved its products since 1980, resulting in breakthrough technologies like the patented Roller 2.1 System for saddlebags, that allows easy mounting of saddlebags without any tools or the Antishock Bike Frame that protects your bikes frame structure inside the AeroComfort 2.0 TSA bike bag. Many of the world’s strongest pro tour teams use SCICON products in the UCI world tour. SCICON is the number one source for professional teams and is proud to provide the teams only with best solutions. SCICON Bike bags for winners.

Science in Sport

Science in Sport grew out of the desire to provide the best nutritional products and advice to athletes. The Company mixes qualified sport scientists, food technologists, and a physician with keen athletes and sports people who have competed from local level to the world stage. As a result of all this experience they have an unprecedented knowledge of the nutritional needs of athletes. Initially Science in Sport grew in cycling thanks in part to the use and endorsement of the products by Chris Boardman, who liked the Company ethos, and helped to inspire the creation of REGO, total recovery sports fuel. It wasn’t long before the word began to spread and Science in Sport’s products became more popular at the top level of many other sports. To date Science in Sport have helped to win Olympic Gold’s, World Championships, Premiership Titles and set numerous World Records.


Jerome’s first product was a seat made specifically for mountain bikers, replacing the delicate leather used by traditional European seat makers with a super-tough and light weight material known as “Kevlar”. Operating from a small factory in Southern California (a place they still call home), S.D.G. crafted unique, high-quality seats by hand, slowly carving out a niche among the mountain bike cognoscenti. During the mid 1990’s S.D.G. introduced some of the best-loved, lightest weight saddles, featuring super-light foams, and distinctively stitched covers. Many have become “classics”, and some, like the Bel Air, Satellite and Slim Jim, are still in production. By the end of the ‘90’s S.D.G. seats were standard equipment on most top-shelf mountain bikes.

Sea To Summit

Sea to Summit is a small, privately owned global company which develops and manufactures outdoor, travel and water sport products. They design to provide the ultimate solutions for outdoor enthusiasts looking for innovative, durable, lightweight and compact gear. Sea to Summit is now sold in over 35 countries and has won design and business awards in Australia, Europe and America. Now more than ever, Sea to Summit continues to research the best materials, production methods and ideas for new products keeping us at the forefront of bringing lighter, better made, better performing gear to enthusiasts around the world.

Selle Italia

Selle Italia is the ultimate saddle producer in the world. Suppliers of saddles since 1897 to the first cyclists, then to most of the biggest and best known champions, Selle Italia consistently produces outstanding products. The Turbo, the Flite, SLR and more recently the CX range have offered such design quality and comfort the names are a legend in their own right. Within extensive range is a model specifically suited to every cyclist by virtue of the rail, suspension, shape and padding technology.

Selle San Marco

80 years ago, in 1935 Luigi Girardi undertook his adventure and founded Selle San Marco. This was the first step torwards the birth of an historical handmade saddle firm that still makes each product with passion and pride. Today the founder’s grandchildren – Luigi and his brothers Luca, Giovanni and Antonella – have inherited his dynamism along with the management of Selle San Marco. The level of craftsmanship and precious attention for quality and design have led the brand for almost a century. After 80 years San Marco still follows its values and ensure hand-built products that go alongcyclists and bike lovers all over the world. “We are approaching 80 years in business, eighty years of vast and constantly increasing production, all of it in Italy,” says Luigi Girardi. “We developed and manufactured famous saddles like the Regal, Rolls and Concor, Era models, ridden by the greatest champions of cycling. Every year we’ve added new patents and solutions to our collection, saddles designed to meet every need of every cyclist.”

Selle SMP

Selle SMP was founded in 1947 and is therefore one of the world pioneers in the field. Active in over 50 countries, it is one of the main producers primary equipment saddles. With the patent SMP4BIKE today enters the world of competition cycling as a protagonist. The SMP saddle is the pioneer in a new way of conceiving the bicycle saddle: a meticulous study of the positions taken on during the race and the functional analysis of the interactions of the various parts of the body with the saddle.


Shimano are the makers of the world’s most well known cycle component brand. Established in 1921 when the first cycle freewheel was forged. Shimano produce drivetrains, wheels, pedals, shoes, cycling clothing and pretty much every Shimano cycle accessory you can think of! Famous for their top end products ridden by the pro’s, Dura-Ace and XTR, which cover both road and MTB’s. At Shimano, they’re doing everything they can to respond to heightened environmental concerns. Shimano are proud to be a producer of bicycle components that help people to enjoy outdoor sports and interact with nature through healthy non-polluting activities. In their 87 plus years of existence Shimano have accumulated a wealth of technology and product development and expertise that serves as the driving force behind their continually evolving product line.

Shock Absorber

Shock Absorber is the UK’s leading sports bra brand. Whether you want to break records or just break sweat, Shock Absorber provides you with superior bounce control, incredible comfort and cutting edge features so you can push yourself to new limits and reach your goals. Shock Absorber has been the expert in breast support since 1995. Shock Absorber know how important breast support is during exercise and understand that women want the best support whatever their sport or breast size, so the support of all their sports bras is tested by the University of Portsmouth’s world leading breast health department. Based on the findings, Shock Absorber sports bras have a high, maximum or extreme level of support. All of their sports bras are made from performance fabrics, making the Shock Absorber collection a true piece of sports kit. The fabrics are all quick dry, durable, moisture wicking and breathable.


Shokz is the world’s leading bone conduction technology manufacturer and innovator, known for outstanding developments in wireless open-ear sports headphones. Shokz explores the possibilities of bone conduction, creating ways for bone conduction to be used in more areas of our lives.


In 1975, Sidas was established by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to provide more sensation and reduce discomfort inside ski boots. For 40 years, Sidas’ growth has been assured by its commitment in different areas: innovation, collaboration with experts and athletes and development of solutions with top partner brands. Sidas is committed to provide solutions for every type of foot and every sport, every day


Back in the early seventies, most cyclists just nailed cleats to the soles of their shoes. Of course that sounds crazy to people today. But it sounded crazy to Dino Signori way back then. Sidi’s Genius road shoe is one of the most popular shoes in the professional peloton and it’s worn by folks with names like Rominger, Pontoni, and Luperin. But Signori’s aspirations aren’t limited to the road circuit. The challenge he’s set for himself and for Sidi is to provide every kind of cyclist with the best shoe for the job it road, off-road, cyclo-cross, or even triathlon. Granted, a lot of people might think trying to be the best at everything is crazy. But then again, a lot of people thought nailing cleats to the soles of their shoes was a good idea.


Innovation is something Silca has been known for since it was founded near Milan, Italy in 1917 by Felice Sacchi. These technological enhancements came in the form of gauges on pumps, the first true high-pressure frame pump and the first brand to work plastic after WWII. As the Silca grew, so did its ideals, focusing on durability, craftsmanship and innovation. Silca is the oldest company in the bicycle industry and jumping forward to 2013, Felice Sacchi’s grandson sold the company to Joshua Poertner, previously Technical Director for Zipp Speed Weaponry. Moving the company to Indianapolis, Indiana, USA in 2014, Josh has kept the original ideals of Silca in the products that you see today.


Silva is the leading manufacturer of compasses worldwide, starting in 1933 with the invention of the first liquid filled compass. Today the Silva group has a turnover of 34 million Euros with approx 250 employees in total. The head office is situated north of Stockholm in Sweden and leading export markets include the European Union and the USA. Outdoor and Wellness are the main business areas with products such as compasses, pedometers, headlamps, outdoor instruments, binoculars, professional instruments and orienteering equipment.


SixSixOne manufactures a specialist range mountain bike (MTB) Helmets, knee, shin and, elbow protection. SixSixOne’s aim is to cater for all your cycling protection needs, no matter what you get up to on the track or trail.


SKS is best known in the UK for Chromoplastic and Bluemels full length mudguards. Chromoplastics are the benchmark for top quality with Secu clip release systems, flexibility and elegance. More recently SKS has produced the versatile road Race Blade series of clip-on guards and a wide range of clip-on MTB guards.


Since 1989, Slime has been a pioneer and innovator in tyre sealant and tyre repair technology, exported to over 36 countries, Slime is the most widely distributed tyre sealant in the world. Slime brand products can be found in over 50,000 retail distribution points worldwide and OEM customers in the automotive, motorcycle and bicycle industry rely on Slime sealants. Distribution facilities include the USA, Europe, Australia and Asia.


The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.


Speedo produce a fantastic range of swimwear and swimming accesories including swimsuits, swimming goggles, kickboards, swimming fins and pullbouys plus much more. Founded in Australia by Alexander MacRae, a 22-year-old Scottish immigrant who arrived in the country in 1910. The ‘SPEEDO’ company began when MacRae Hosiery manufacturers, established by Alexander in 1914, extended the manufacture of underwear to swimwear and became MacRae Knitting Mills. This acceptance of swimwear and the introduction of the ‘Racerback’ costume meant it was time for a new company name. A staff competition was held and won by a Captain Parsonson who coined the slogan ‘Speed on in your Speedos’. The SPEEDO name was born in 1928.


A quick glance is all it takes to understand that Speedplay are nothing like any other pedal system. But it’s not their goal to be different just for its own sake. Speedplay pedals are different because they’ve improved upon virtually every aspect of previous pedal design.

  • Sportful
  • The Sportful story began in 1946, when the Cremonese family opened a knitwear factory named Manifattura Valcismon. Over the years, production evolved toward the manufacture of high-quality underwear. The real turning point came in 1972, when Dr. Giordano Cremonese, who had taken over the management of the business from his parents, wanted to participate in the newly established Marcialonga cross-country ski race but did not have appropriate clothing. He decided to use the family business to produce the necessary apparel and what had begun as a personal need grew into an unprecedented success. This was the beginning of the Sportful brand. In 1985, seeing the great demand for technical cycling apparel and encouraged by the company’s remarkable success in cross-country skiing, Sportful embarked on a new adventure – Cycling.

    It wasn’t long before they were involved at the highest level, equipping teams such as Alfa Lum, Ariostea and Mapei, the latter dominating the classics throughout the 90s. Some of their greatest achievements came when the Italian national team used Sportful apparel, with World Championship victories for Bettini, Cipollini and Ballan. The success continued with their Saxo Bank partnership, victories in all three grand tours, and multiple classics wins from the likes of Cancellara ,Contador and Sagan. Working with pro team athletes Sportful strives to make the best possible performance apparel for all conditions. Sportful is currently the official technical clothing partner Trek Segafredo and Drops Women’s cycling team.


    The lightness of the smooth asphalt, the urge for adventure that takes you on the rough road, a steep downhill descent, the unexpected scenario ready to surprise you after every bend. Sportourer is everything you see and that excites you while riding. The pleasure of not having any particular place to go, apart from the constantly changing horizon.


    William Squire began making locks in 1780 before most people would even lock their doors or protect their belongings. His early products included a small range of mechanism padlocks, door locks and cabinet locks. In 1963, Squire launched the first range of cycle locks in the UK. This was incredibly innovative and ahead of its time. Squire has continued to refine their range and now make some of the toughest cycle locks available. As pioneers, Squire understands better than anyone how to make the toughest locks. They’re on a constant quest to innovate and develop new technology that keeps them one step ahead of thieves. Squire’s aim is to make it even easier to find exactly the right lock. As a trusted and experienced family business, they believe it’s their responsibility to offer their customers genuine expert advice based on their individual lifestyle.


    Squirt lube from Squirt has quickly gained raving reviews as a wax based lubricant.


    Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs.

    In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM’s core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.

    Stages Cycling

    Headquartered in Portland, Oregon, with a manufacturing and R&D base in Boulder, Colorado, Stages Cycling came to market in 2012 to completely blow the category of power measurement apart. Six World Championships and less than a year later, the world’s most data-driven, obsessive, professional cycling team, Team Sky, chose to exclusively ride Stages Power meters to victory in the most grueling professional cycling races in the world including the world time-trial championships. Taking everything we learned from the indoor meter, the team applied it to our experience in outdoor cycling. For the first time in decades, we revolutionized the power measurement process, and ultimately released a high-tech product at an industry leading price.

    We added Bluetooth, so the meter could be easily updated with contemporary firmware. We pioneered Active Temperature Compensation, keeping the meter accurate despite changing climates, and without the need to stop pedaling. Finally, we used an accelerometer to measure cadence—something our competition said was impossible—eliminating the need for any external sensors or cables. The result was a product that set trends, at a price like no one had ever seen in the power meter market. Today, Stages Power meters are still designed and assembled in Boulder, Colorado—the endurance sport mecca of the world—and are the official power meter of the world’s best road, mountain, triathlon, bmx, and motocross cyclists.


    Embracing “The Uncommon Thread” as a Mantra… Stance have turned socks into one of the world’s most exciting accessories in less than five years. The founders saw a category that had been ignored, taken for granted, looked over, and dismissed. By creating life into something that had been overlooked, we ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influences to the brand–a group we call the Punks & Poets. By underpinning our creative roots with a relentless focus on technical innovation. Performance:- Stance value approaches that get results and enhance our ability to get results in the future

    Stans No Tubes

    Stans No Tubes, the makers of the innovative No Tubes tyre system are known for numerous innovations in the bicycle industry. That includes products such as the Stans No Tubes tubeless system, tubeless rims, tyre sealant, rotors, etc.. The No Tubes tyre sealant can also be used in ATV’s, handcarts, trailers, and any tubeless tyres! These No Tubes products are being used worldwide by Racers, Olympians, and recreational riders for their cost and weight saving advantages!


    Steadyrack are the manufactures of high quality bike racks.


    Fresh from the tarmac of California comes Supacaz. The brainchild of Anthony Sinyard, who after spending years working for his father has taken on his own challenge and his own brand. Bright, brash and in your face, Supacaz are all about comfort and control with a range of products designed to help join you with your pride and joy. With an edgy, punky feel and a passion for cycling which is spreading throughout the industry, the company is driven by a passion for all things on two wheels as they spearhead the movement of young, dynamic cycling brands currently sweeping the industry.

    Supacaz (which stands for Super Casual) like things to stand out and also perform but don’t worry, Supacaz don’t just offer Rasta bar tape and neon grips. If you want to benefit from all of their technology, thinking and design in a more subtle offering, then there’s always the black option.


    Superfeet are the makers of premium insoles ideal for feet with low arches, golf shoes and cleated athletic footwear, mountain biking shoes, and all types of casual and dress shoes. Superfeet actually began back in the mid 70’s, as the Sports Division of a leading Podiatric Laboratory. In 1977 Superfeet became its own company, with the mandate to ‘provide more affordable orthotics to the general public’. Since their beginning almost 30 years ago, Superfeet has been providing premium insoles for different types of feet, for different activities and sports… When you wear a pair of Superfeet you get more than just an insole. It reflects the passion and commitment of everyone at Superfeet to provide you with healthy feet and a better life.


    Suunto Training products go beyond an ordinary heart rate monitor. They combine several different heart rate measurements in a sophisticated algorithm to measure how much training you are doing. This can be expressed as a very simple number from 1 (no training effect) to 5 (overtraining) and used to give you immediate feedback on how hard you should be working to improve your fitness, or whether you should be resting and recovering.


    SwissStop manufacture high quality brake shoes and pads. What makes SwissStop unique? Quite simply, it’s the compounds. State of the art materials and 70 years in the rubber industry are the foundation of Swiss Stop products.


    Syncros has been a name revered in the industry for years as a leader in combining the latest in design and technology to create products that are considered the best in their categories. Their roots are in mountain bikes, the lifestyle, and never ending desire to ride. And today we are no less entrenched in this mind set. Their philosophy is simple, ‘make parts for core riders, the conditions they ride in, and parts that make a difference’. After all, who needs another choice that is the same as all the others? Syncros are different, very different, and they wouldn’t have it any other way. Put a little Syncros bling, bling on your 26″ wheel, thing, thing and see what they are talking about. They think you will agree.

    TA | Tacx | TAG Metals | Taya | Tektro | TentBox | Terra Nova | Teva | tex-lock | The North Face | Theragun | THM | Thule | Tifosi | Tifosi Eyewear | Timber! | Time | Token | Topeak | Torq | Transfil | Trelock | Troy Lee Designs | TRP | Truvativ | Tubolito | Tufo | TYR


    Specialites T.A. is a very well known, time-honoured French company. It has consistently upgraded its wide product range which includes water bottles, bottle cages, chainsets, chainrings, cranks and bottom brackets. TA rings, made from the best 7075 alloy, are cut on a lathe for perfect chain mesh, heat treated for extra long life and lazer engraved for future reference. There is a wide range of ring sizes for virtually every popular pattern of chainset. The clever Vega and Carmina chainset build system with a wide range of crank lengths underlines the specialist nature of TA.


    Tacx are the makers of indoor cycle trainers, water bottles and cages, cycling tools and workstands have made their name producing products that suit the occasional cyclist as well as the tour professional. Tacx is a familiar name in the cycling world and has formed long term sponsorship partnerships with top professional road teams. Tacx are known for inventing and producing innovative products that are high quality, powerful in design and have absolute functionality at their core.


    Tektro manufacture high quality braking systems for a wide range of bicycles. Tektro are trusted by many large bike manufacturers to provide reliable brakes on their complete bikes.


    Inspired by the freedom of the outdoors, TentBox came to life in 2014 after founders Ollie and Neill took a road trip to France. Cleverly designed to sit on top of your car with a quick set-up time, these unique roof-top tents fold out to create a comfortable sleeping pod for two, complete with a mattress, integrated skylight, and ladder. Suitable for exploring close to home or further afield, adventuring has never been easier with TentBox.

    Terra Nova

    Terra Nova has continued the commitment to innovation and quality established by Wild Country Ltd. Our aim in whatever we do is to be ‘Best in Class’ and we have developed an enviable reputation worldwide for the reliability and technical expertise of our award winning designs. Our heritage is in mountain tents which are still a regular sight on Everest and at the poles, where they face some of the most demanding conditions. The new millennium saw development shift to lightweight tents.

    Terra Nova launched the first sub 1kg tent with a Guinness World Record to mark the achievement. Terra Nova lightweight tents are now an equally familiar sight at mountain marathons. Lightweight packs and sleeping bags have since been added to its portfolio enabling people to have a tent, pack and sleeping bag weighing 1kg!


    Combining high performing outdoor technology with bold colours and modern patterning, footwear brand Teva is a go-to choice for adventurers who like functionality and style. Trail ready with a design twist, look out for both men’s and women’s sandals, boots and more that are waterproof, ultra-grippy and provide day-long support.

    The North Face

    The North Face are named for the coldest, most unforgiving side of a mountain. They have helped explorers reach the most unfathomable heights of the Himalayas by delivering an extensive line of performance apparel, equipment, and footwear. The North Face push the boundaries of innovation so that you can push the boundaries of exploration and remain deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.


    The Thule Group is the world’s leading manufacturer of load carriers for cars: rooftop boxes, roof rails, bike carriers as well as snow chains and trailers. Thule’s products allow sports enthusiasts and active families and individuals to transport their equipment by car when they practise their recreational and professional activities.


    Introduced in 2000 the Tifosi brand was one of the first customised bike brands of the new millennium. The intention was to inspire European component parts makers in the face of the transfer of large scale bike building to the Far East. After all, bespoke tailoring has always been the hallmark of quality. The Tifosi are enthusiastic supporters of the sport in Italy which is where Chicken’s Columbus tubing originated, now produced under the CK Columbus brand name in the Far East.

    Tifosi frames are powder coated to the highest quality in Belgium and built in-house to customers’ specification, using a variety of group sets, wheels and parts. The build kits and group sets offer component mixes in terms of balance and extraordinary good value. Quality brand name parts are all too evident – Campagnolo, Mavic, Selle Italia, Gruppo 3T, Vredestein, T.A., Selcof – are European components well known for performance and reliability.

    Tifosi Eyewear

    Tifosi is the Italian word for super fan, an avid sports enthusiast. That’s exactly who they are and for whom they design their eyewear. Tifosi are enthusiasts about their product, their sport and their active outdoor lifestyle. Tifosi’s goal is to design and provide sport optics that that fit well, look great and offer a high level of value, using the same materials as competitors whilst offering exceptional value.


    Since 1987 TIME has been writing one of the brightest pages in the history of modern cycling. For this heir to unique know-how and technological methods ever more widely affirmed, each new product quickly becomes a standard, a true benchmark in the particularly demanding world of the bike. The highly sophisticated Time technology has led to a world beating VXRS frameset used by the Cofidis pro team which is producing some of the world’s best racing achievements.

    Time pedals are claimed by road racing and MTB cyclists to have more advantages both anatomic and technical, than any other make. Total compatibility with other systems, self cleaning, faster step-in, no unwanted pre-release – these are just some of the latest generation of special features. New ranges of Time shoes are now available to suit. Since Time was created, their mission statement has been to innovate in order to deliver high-end, technical products. An intimate involvement in professional racing, combined with a strategy of product innovation, has made TIME into a prestigious brand, internationally known and respected.


    Token Products have entered into the new design dynamic that only carbon fiber can bring to the cycling industry. Having methodically increased their product line to include frames, cranks and bars, they now have a comprehensive range, offering distributors an exclusive opportunity to market cutting edge products. Token commissions the finest manufacturers worldwide and can ensure top quality products at very reasonable pricing. At Token, they understand the importantce of visual communication and design…


    The People at Topeak spend a good part of their days listening to cyclists needs and figuring out new ways to make their riding experience more enjoyable. This is born out of a desire to make their products better and better. Made up of a close knit global team of engineers, designers, sales and marketing folks, the Topeak Team continually looks at new ways of approaching cycling and its special requirements… that’s because they are riders too.


    TORQ is a Fitness Consultancy. It always has been and always will be. Their roots are firmly entrenched in both Fitness Consultancy and Cycling and believe this provides them with their unique edge and integrity. Their range of performance nutrition products have been developed through a need to offer the highest standard of support to the athletes they work with. TORQ have uncompromising standards, yet also have a conscience.

    They absolutely refuse to use ingredients that are not derived from a NATURAL source, or don’t naturally occur within the human body and are firmly of the opinion that artificial ingredients like sweeteners offer no performance advantage, can cause stomach discomfort and could potentially harm your health long term. Advanced compounds like D-Ribose, HMB and L-Glutamine naturally occur within the human body and represent some of the most potent supplements available on the market today, so why would you want to use anything artificial? Every ingredient they use is included to the levels recommended by available research. TORQ do not cut corners and do not accept compromise.


    Transfil is a quiet giant of a company. Suppliers of control cables to the French car industry, Transfil also produces inner wires and outer cables for bicycles. The original gear or brake K.ble sets were surpassed by the more upmarket Black Snake compressionless system with a Teflon coated jacket, resistant to water, mud and sand. Then followed the Flying Snake with watertight carbon/ Kevlar outer casing weighing 30% less than the K.ble set. The very latest Nox Snake has a white carbon outer casing with Teflon coated inner tubing. These sets are MTB or road bike compatible.


    For more than 100 years Trelock have been synonymous with innovative, high qaulity products. Trelock sets the standards with progressive, continuous product and innovation. Trelock holds the rights to many patents and designs and is a recognised brand in Europe and around the world. The company’s core values of innovative leading-edge technology, high product quality, user-friendly functionalility and outstanding design permeate every product right down to the fine details.


    Tribe create sports nutrition you can trust, with the highest quality, natural ingredients. How TRIBE began Tom, Guy and Rob – three old friends and runners – started TRIBE in 2015, frustrated with synthetic and sugar-filled energy products, they ran a 1000 mile run across Eastern Europe called Run for Love (which they completed in 30 days). They started TRIBE to lead a revolution in performance nutrition by trusting nature, and to inspire their tribe to reach their infinite potential.

    Troy Lee Designs

    Troy Lee has been customizing helmets for the world’s best racers for over 30 years. Today, Troy Lee Designs strive to create products that withstand the rigors of professional racing. Products with intelligent features that allow riders to perform at their best. The brand takes great pride in the products they design and develop, replacing conventional ideas with out-of-the-box thinking combined with eye-catching graphics. By addressing the demands of professional racers, they can deliver innovation to everyone.


    TRP was founded on the idea of building the highest quality braking systems available in the bicycle industry. TRP Brakes are designed for superior levels of performance and durability achieved through the use of advanced production techniques, accurate processing and meticulous quality control. By using exotic materials such as Carbon Fibre, Titanium and TT6 Aluminum, TRP brakes set a new industry standard for lightweight and precise control. TRP brakes are extensively tested for reliability and safety on and off-road, and in the laboratory – by a company with more than 20 years experience designing and manufacturing bicycle brake systems.


    Tru-Tension products provide the ultimate in next-generation lubricants, cleaners and performance-enhancing products to keep your bike functioning at its optimum level. These products ensure your bike shifts through its gears with the greatest efficiency, that it remains gleaming clean for longer and so its components have greater durability and quieter function throughout use.


    Tufo was founded in 1991, based on more than 25 years of experience in rubber tyre industry and was founded by Mr Miloslav Klabal. The basic philosophy of the company is specialisation in the development and production of tubular tyres – the best option for cycling. From the very beginning Tufo has worked hand-hand with many world champions and elite riders from all cycling disciplines. This cooperation makes the transition of theoretical knowledge from development and research into new products much easier. The top priority from Tufo is the quality of their products, therefore all the production is under direct and everyday control in the Tufo plant in the Czech republic. Most of the production is accomplished by skilled handwork making it possible to concentrate on details which is very important to achieving maximum quality.


    Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Founded in 1985, TYR has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, while continuing to be the model of leading edge innovation and style.

    Ultimate Direction | Ultimate Performance | ULTIMATE USE | Under Armour | Unior | USE | USWE

    Ultimate Direction

    Water is the essential element for training, racing and performance, which is why Ultimate Direction work hard to craft the best hydration products around. Continually improving upon their innovative products is something they are passionate about and have consistently delivered top of the line products. They draw their inspiration from you so that the products can evolve with your wants and needs in order to construct the best hydration products you could ever dream of. Leaving the hard work to them gives you the opportunity to focus energy on what you are passionate about, achieving your goals!

    Ultimate Performance

    Ultimate performance… every athlete from an elite to a beginner dreams of it. That moment, run or event when everything comes together. Here at Ultimate Performance we understand the search for that moment and the efforts required to achieve it. We understand the sacrifices and we also understand the journey. And that journey of every athlete, runner, walker or cyclist is where our story begins.It is where our products are dreamed, designed, dreamed again and then developed. Whether its a new PB, a first 5K, the winning goal or the perfect slam dunk, everyone will have their personal story on how they got there. It also then means innovation in all our products is driven by function and performance, rather than corporate figures and mumbo jumbo. It is why the origins of UP are routed in you the athlete, the elite runner, the triathlete, the fell runner and the weekend warrior. It is why our product development is focused on, in and around the fells, trails, mountains and general great outdoors.


    ULTIMATE USE – UK Designed, Engineered and tested for performance in cycling.

    Under Armour

    Under Armour means technical performance and innovation in styles that are versatile, classic and authentic. They build each product to be the solid foundation upon which you can build any workout in any condition. Their products will take you from the Gym to the outdoors and then to the competition, ensuring you always stay strong.


    USE have got an unhealthy devotion to perfecting the ride experience because, well because riding is what they’re about & they figure that if they develop new gear they get to test it, which means more riding & frankly that’s the sweet spot.


    USWE was founded in 2007 with a clear mission of creating high performing adventure packs and accessories that offer ample storage, ease of use and optimum support. Designed to withstand day-long excursions on your bike or on foot, and even the harshest of terrain, expect protector backpacks, hydration packs, tool pouches and more.

    Vango | Vaude | Veho | VeloToze | Velox | Vision | Vittoria | Vitus


    Heralding from Scotland, Vango is a leader in high tech camping equipment. With comfort and functionality at the core of its product lines, you can expect a range of tent sizes to suit both the solo trekker or group explorers, alongside sleeping bags and mats, protective groundsheets, awnings and driveaway kits.


    For 40 years, VAUDE has stood for high quality outdoor clothing and equipment for mountain sports and the perfect equipment for cycling fans. As a modern Family business and a sustainable innovative outdoor outfitter, VAUDE takes its responsibility for people and nature very seriously. We bring this claim to life in all three of our divisions: Mountain Sports, Bike Sports and Packs ’n Bags. We have set our sight on becoming Europe’s most environmentally friendly outdoor brand, so that sportsmen and women of today, and those to come can enjoy nature to the fullest.


    Kitchen-crafted, 100% natural, powerful & delicious products that are fit for purpose, fit for body – the perfect real-food to fuel your active lifestyle. From professional competing, gym sessions, park runs & graded endurance training… to walking, yoga & running after the kids, we believe that real food works best.


    Velotoze was born out of necessity by a group of dedicated cyclists in Sonoma County, California. They wanted to enjoy their rides in the rain or cold and still end up with warm, dry feet. Whether it’s race day, training day or just another day riding to the office, we hope you will enjoy having comfortable feet to push you forward.


    Velox is a major world producer of rims in France and has strengthened its position as one of the largest suppliers of rim tapes. Also now supplying unpadded bike bags in heavy duty material offering restricted protection to frames and wheels.


    Since its birth in Kona in the ‘90s, Vision has been synonymous with a no-expense spared assault on wind resistance. Recent years have seen the innovative application of carbon fibre and the creation of dream-like shapes to enhance performance. Vision is the brand to beat, leading the way in time trials and triathlon by creating slippery-fast aero products with the proper fit adjustment that allow the rider to push their limits in race conditions. Vision continually refine, test and innovate in the quest for speed, with industry-leading products throughout the range.


    Vittoria Industries Ltd. with an annual production of more than five million tires (mainly for race bikes) and nine hundred thousand famous tubulars all developed and produced in its wholly owned factory Lion Tyres in Thailand, is one of the largest race bike tire specialists and producers in the world. Its mission is to create higher value for its stakeholders and offer high quality tyres with the best available technologies to professional riders and bicycle enthusiasts. More than 15 professional teams (Pro Tour and Continental), several National Cycle Federations and the UCI Technical Centre in Aigle (CH) have used Vittoria tires for their races and training programs for many years.


    First emerging as a frame builder in 1970s France, Vitus Bikes played a pivotal role in pioneering the design and manufacture of lugged and bonded aluminium frames, the most iconic being the 979, groundbreaking at the time and still prized among collectors today. In 1982 we engineered and developed the 979 Carbone, one of the very first frames to take carbon fibre technology from the aerospace industry and apply it to bikes. Their tradition of innovation continued throughout subsequent decades with frames which included the 1991 ZXI monocoque carbon frame, the spirit of which lives on in their latest generation of monocoque road bikes. Without exception, each of the bikes – from their singlespeed commuter to the high-end carbon road model – won plaudits for their ride quality, build and great value.

    The reviews confirmed what they knew all along, and they intend to improve on these already test-winning models as Vitus push forward with the development of this great brand of bikes. “Credit has to be due to a brand that has come back from the ashes and rather than milk the prestige of the old days, has set its sights on the biggest players on the scene.” CYCLIST magazine. Vitus bikes have been tested in many of the top cycling titles and websites across all disciplines. Their bikes have won group tests across Europe and are regarded as some of the best on the market.

    Wahoo | Weehoo | WeeRide | Weldtite | Wellgo | Wera Tools | Wheels Manufacturing | Widek | Wiggle | Wippermann | Withings | WOHO | Wolf Tooth | Worry Less Designs | WTB


    Wahoo creates sensors and devices to connect your iPhone or Android device to a variety of fitness activities, including running, biking and going to the gym. Wahoo products transform the technology you already own–your Smartphone–into a powerful, all-in-one training partner through Bluetooth 4.0 or ANT+ connectivity. Wahoo products work with dozens of fitness Apps to ensure our customers can always find an App best suited to their needs. Become a Wahooligan today.


    Ian McLaughlin and Jacqui Baggaley are has-been triathletes who still like to go cycling with their respective families. Traditional tag-alongs didn’t really appeal, but when we encountered the iGo it addressed a lot of problems, and opened up a new world of opportunites.


    WELDTITE are the UK’s leading cycle maintenance manufacturer and one of the largest in the world. The comprehensive range is divided into Repair, Lubricants, Cleaners, Valves, Accessories and Tools. Incorporating a range of well established brands, WELDTITE and Cure-c-Cure Puncture Repair Kits, Dr. Sludge Puncture Prevention, TF2, CD1, and Dirt Wash Lubricants and Cleaners, Cyclo and Cyclus Tools. WELDTITE now distribute to over 40 different countries worldwide with a unique set of bike care and maintenance products.


    Wellgo are the makers of world class cycle pedals. Solid, functional and renowned for the flat BMX style pedal.

    Wheels Manufacturing

    Wheels Manufacturing was started in 1988 in Boulder, Colorado. What started in a small machine shop producing cog removal tools and chainring spacers quickly blossomed into a large scale manufacturing facility producing a full line of small parts totaling over 800 products. We are currently located in Broomfield, Colorado, which is about 10 miles from our original location. At Wheels Manufacturing we strive to meet the demands of todays cyclists and service centers. We have real cyclists working in our facility, willing and able to tackle any technical question.

    Wheels Manufacturing has an extensive list of equipment in our machine shop. We have CNC mills, CNC lathes and a large array of manual machines and equipment. We have a separate parts deburring and polishing room that makes all of our products look their best after final finishing. We are proud to say that our products are made of the highest quality materials to exact tolerances, and all parts must pass our rigorous quality control screening process.


    Wiggle’s mission is to inspire everybody, everywhere, everyday, to get out and experience the joy of sport. The people that work at Wiggle are sports nuts and this is reflected through our passionate service and technical knowledge. Nowhere else is this clearer than with our exclusive brands and products. With brands such as dhb, Verenti, Lifeline and our Wiggle Nutrition range, we design and develop the products in-house and deal directly with our carefully chosen manufacturers, to create and mould the features and specifications, ensuring that the product you buy is exactly what a true sports enthusiast would want.

    Being active in the great outdoors is a great way to get people together, create a sense of fulfillment and enjoy life. Wiggle’s aim is to give as many people as possible the choice to access cycling and tri-sports; to experience the positive benefits for themselves. That’s why we own and sponsor one of the largest portfolios of mass participation events in the world. We have always believed in being the kind of company that we’d want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts that you’ll be satisfied with Wiggle.


    Wippermann have been making high quality durable bicycle chains for over 15 years. Thanks to continuous investment in advanced technologies, manufacturing processes, Wippermann guarantee the the highest quality and durability in their bike chain product range.

    Worry Less Designs

    Worry less design specialise in unique and quirky (and sometimes a bit rude) sports themed greetings cards, framed artwork, mugs and other gifts. We love Cycling, Running, Triathlon and all sorts of other Sports and we think lovers of these activities (or lovers of those who love them) deserve funny, gorgeous and stylish gifts. All our products are designed by us and where possible, manufactured in the UK from sustainable sources.

    X-Fusion | XLAB | XLC


    X-Fusion was established in 1999 as a bicycle suspension manufacture. Over the last decade, we at X-Fusion have built and supported our brand globally by establishing Distributors and Service Centers all over the world. The focus has not just been to create amazing suspension products for consumers, but to stand behind our products and build strong relationships with customers.


    XLAB is a family owned and run company based in northern San Diego County, California. We moved to the USA from the UK in 1980 to follow a great high-tech job opportunity. Candice, one of the founder’s daughters is the C.O.O. and Marketing Director of XLAB. XLAB started the company in 1993 while they also ran a large triathlon and road store in Encinitas called NYTRO that was sold in 2007. San Diego is not only regarded as the Mecca of triathlon, but triathlon also started there in Mission Bay. Candice still trains for her triathlons in Mission Bay and they actually live on the famed Pro training route through Del Dios Highway and Lake Hodges.

    XLAB could not be any more centred in triathlon than right here in San Diego. XLAb has provided some major innovations in hydration, nutrition and repair storage on bicycles over the past 20 years. They continue to advance their market area with cross breeding ideas at the centre of their creativity and design.



    A specialist in watersports, YAK offers a high performing range of clothing and accessories designed especially for everything from paddle boarding to kayaking. With a key focus on protection, security and rescue, you can expect buoyancy aids, PFDs and more that optimise your safety without hindering your adventure.

    Zefal | Zipp | Zoggs | Zone3 | Zoot | ZZYZX


    Zéfal is a worldwide leading manufacturer of cycling accessories. Zéfal is a worldwide leading manufacturer of cycling accessories: pumps, bottles, bottle cages, mudguards, racks, bags, maintenance products… Since 1880 Zéfal’s main focus has been innovation. After the invention of the Presta valve (also called the French valve), Zéfal has registered many patents to improve the efficiency and ease of use of cycling accessories. Today our people still share the same passion for innovation as 130 years ago.


    Zipp Cycle Components are the producers of wheels, handlebars, cranks and cycle accessories are a manufacturing company located in Indianapolis, Indiana, USA and are part of the growing SRAM group. Zipp Speed Weaponry serves a select group of elite companies and athletes, globally located and committed to bicycle and wheelchair competition. Zipp meets the customer’s needs for the highest performance, superlative quality components through innovative design and manufacturing utilising the best material and technology available. Zipp is built on mutual respect, delivery on promise and fastidious attention to manufacturing details.


    Being Aussie (born in Sydney 1992) means we pretty much love everything to do with swimming and think the rest of the world should to. That’s why we make goggles, swimsuits, learning aids and training equipment for learners, beachgoers, lane swimmers and open water adventurers. Swim stuff that all swimmers – no matter their level – can totally rely on, leaving them free to feel the joy of swimming.


    Zone3 is a British brand specialising in Triathlon training and racing products. It was developed by elite athletes at Loughborough University, one of the leading sports Universities in Europe. The product has always come first for Zone3. Nothing is more important than making sure that each product is as good as it can be. Zone3 don’t only use sports technology and lab testing but, more importantly, also listening to customers and use their feedback to further improve the range. This has resulted in some of the best product reviews in industry magazines, as well as being the chosen brand of a number of the world’s best triathletes.

    Zoot in Kona, Hawaii

    1983… BORN, Founded in Kona, Hawaii, the home of the Ironman Triathlon World Championships, Zoot Sports began making performance apparel that catered to elite athletes competing in the emerging sport of Triathlon. A woman by the name of Christal Nylin, who lived in Kona, noticed that the athletes competing in Ironman needed something more functional to race in. In other words, a solution to avoid having to use transition as “changing areas,” and to no surprise, the same principle they strive by today: to find product solutions for multisport athletes.